Online gym pass provider payasUgym has announced an agreement to work with Virgin Active, in a move that will see the website provide lead generation services to Virgin Active clubs across the UK.

The move by payasUgym is part of the company’s ongoing campaign to try and increase the number of people involved in health and fitness.

Virgin Active is the first of the leading private health club chains to join the payasUgym service, with 1,600 other clubs already participating in the nationwide scheme.

The payasUgym.com service sees customers create a free online account, which they top-up with credit. Users are then able to use the credit to buy passes for gym use at any of payasUgym’s listed gyms and health clubs. Offers range from single day passes to a variety of short-term gym membership options.

“We are always keen to test new ways to drive qualified leads to our clubs. PayasUgym.com provides the opportunity for potential health club members to experience all that Virgin Active has to offer and we expect many of them to then be in a position to make an informed decision about joining,” said Steve Dick, Sales Director at Virgin Active.

Co-Founder at PayasUgym.com, Neil Harmsworth, said: “We are delighted to welcome Virgin Active clubs on to the payasUgym.com website and look forward to working with them over the coming months to help get more people involved in health and fitness.”

The payasUgym service has expanded rapidly since its launch in 2011, with the website recently announcing a partnership with HSBC to provide 1.35 million young account holders between the ages of 18 and 25 with more access to flexible fitness options.

More information is available here: www.payasugym.com