eGym has created a personalised, connected member experience – and it's not only attracting new members, but it's also driving retention among existing members by getting better results for users
eGym’s fully integrated connected training experience
Digital changes everything, and the seeds of this change have already taken root. Every smart operator in the fitness market is already thinking digitally.
CEOs, managing directors, CIOs and business owners need to make a conscious choice and commit to this journey to succeed in the future.
Predicting Behaviour There are a number of key trends driving these changes. Big data is helping predict behaviour, so operators can make better decisions. It's also helping us develop the next generation of products and services. As well as our own innovations at eGym, there are also a number of examples of automatic progression and coaching within the fitness sector – and there’ll be more to come.
Personalisation At the heart of this transformation is a connected member experience – effortless, intuitive and engaging. We personalise every member's workout and automatically progress their training based on previous performance. This helps ensure members stay motivated and reach their goals.
Periodisation is coded into the programming and our software can even tell whether members have imbalances between major antagonistic muscles.
As we gather more data, we continue to develop even deeper levels of personalisation.
Membership systems Members can access their training results via the member app, which is available on both Apple and Android platforms. Gym trainers and staff can also access member data (subject to member permission). They have a complete view of a member’s progress and can interact in real time with members on the gym floor.
We were very clear at the outset that eGym had to be an open platform, and we're already connected to a number of membership systems and other third party platforms. Integration with popular third party training apps also enables members to track exercise outside the club.
Member retention Our progress is very promising. Club members are coming more often and getting better results. For the operator, this means longer length of stay, better lifetime value and positive word of mouth. Personalisation has also led to new revenue models and the ability to charge a premium for enhanced services, either when members join or later in their membership.
Innovation Here at eGym, we're committed to driving innovation in the fitness industry and we will continue to invest in solutions that improve the member experience, and make them healthier and fitter. Our latest software updates include the measurement of biological age and member gamification.
Invest in eGym for your club and you’re investing in the future.
CASE STUDY: Matt Bradney The managing director of The Atrium Club in Ely, near Cambridge, explains how eGym has helped his 25-year-old business remain progressive and up-to-date. “I first saw the eGym concept at LIW. Instantly I saw the brilliance of the whole product. It was very clear that by introducing the system into my club, I would open up a new market.
"The whole process was incredibly slick and the install was excellent. Then came the best product training I have ever had. Kerstin really came in and sold the concept to the whole team. We now have reception staff using eGym when they had never used the gym before.
"The take-up was also very quick. We sold over 100 members to the eGym area in just over three weeks, and it's continuing to grow. Every single person who has tried eGym has taken up a membership to the area. It's one of the easiest sales we've ever had.”
eGym's software can detect any muscle imbalances in the user
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
eGym has created a personalised, connected member experience – and it's not only attracting new members, but it's also driving retention among existing members by getting better results for users
eGym’s fully integrated connected training experience
Digital changes everything, and the seeds of this change have already taken root. Every smart operator in the fitness market is already thinking digitally.
CEOs, managing directors, CIOs and business owners need to make a conscious choice and commit to this journey to succeed in the future.
Predicting Behaviour There are a number of key trends driving these changes. Big data is helping predict behaviour, so operators can make better decisions. It's also helping us develop the next generation of products and services. As well as our own innovations at eGym, there are also a number of examples of automatic progression and coaching within the fitness sector – and there’ll be more to come.
Personalisation At the heart of this transformation is a connected member experience – effortless, intuitive and engaging. We personalise every member's workout and automatically progress their training based on previous performance. This helps ensure members stay motivated and reach their goals.
Periodisation is coded into the programming and our software can even tell whether members have imbalances between major antagonistic muscles.
As we gather more data, we continue to develop even deeper levels of personalisation.
Membership systems Members can access their training results via the member app, which is available on both Apple and Android platforms. Gym trainers and staff can also access member data (subject to member permission). They have a complete view of a member’s progress and can interact in real time with members on the gym floor.
We were very clear at the outset that eGym had to be an open platform, and we're already connected to a number of membership systems and other third party platforms. Integration with popular third party training apps also enables members to track exercise outside the club.
Member retention Our progress is very promising. Club members are coming more often and getting better results. For the operator, this means longer length of stay, better lifetime value and positive word of mouth. Personalisation has also led to new revenue models and the ability to charge a premium for enhanced services, either when members join or later in their membership.
Innovation Here at eGym, we're committed to driving innovation in the fitness industry and we will continue to invest in solutions that improve the member experience, and make them healthier and fitter. Our latest software updates include the measurement of biological age and member gamification.
Invest in eGym for your club and you’re investing in the future.
CASE STUDY: Matt Bradney The managing director of The Atrium Club in Ely, near Cambridge, explains how eGym has helped his 25-year-old business remain progressive and up-to-date. “I first saw the eGym concept at LIW. Instantly I saw the brilliance of the whole product. It was very clear that by introducing the system into my club, I would open up a new market.
"The whole process was incredibly slick and the install was excellent. Then came the best product training I have ever had. Kerstin really came in and sold the concept to the whole team. We now have reception staff using eGym when they had never used the gym before.
"The take-up was also very quick. We sold over 100 members to the eGym area in just over three weeks, and it's continuing to grow. Every single person who has tried eGym has taken up a membership to the area. It's one of the easiest sales we've ever had.”
eGym's software can detect any muscle imbalances in the user
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
