Online lead generation service payasUgym has teamed up with HSBC to encourage more young people to start using fitness facilities and become more active.

The partnership will see the service – which provides a number of flexible health club deals and other offers for fitness pursuits across the UK – being offered to 1.35 million account holders between the ages of 18 and 25.

The aim is to give HSBC young account holders better access to the 1,500 centres that participate in the payasUgym programme.

The service allows users to manage their own account online, where they can top it up with credit and then use the funds to buy vouchers for gym use at participating venues.

HSBC has allocated £1m to launch its campaign to young adults and has also partnered with Sony and a major mobile phone network to complement the scheme.

“Our goal is to help increase participation levels in health and fitness in the UK,” said Ed Luck, Marketing Director of payasUgym.

“By targeting the young adult population of the UK alongside HSBC we hope to encourage a new generation of gym goers to start using the clubs listed at payasUgym.com.”

The partnership with HSBC will add to payasUgym’s list of national marketing partnerships, with the business previously securing deals with Tesco Clubcard and O2.

The HSBC campaign launches this month.

More information is available here: http://www.payasugym.com/