Secrets of leisure trusts' lost members revealed to sporta
POSTED 04 Sep 2013 . BY Tim Nash
The latest research on UK health club and leisure centre member retention, the largest and most representative of its type to date, reveals a worrying decline in an already unsatisfactory situation - namely the industry's ability to keep hold of its members.
Currently only 52 per cent of members are maintaining membership for 12 months and private operators perform significantly better than the public sector for the first 11 months.
Dr. Paul Bedford, author of the research project, which sampled almost 350,000 members from 100 private and public sector health clubs and leisure centres over a four-year period, will present his findings to sporta members during the General Meeting at LIW on Wednesday 25 September.
During his session the international speaker and industry retention guru will dissect and compare the Trust sector with other market sectors in relation to retention, attrition and customer loyalty.
With a master's degree in exercise and health behaviours and a PhD that focused on retention in the gym environment, Dr. Bedford is the fitness industry's leading authority on retention, attrition and customer experience management. He is currently developing bespoke retention strategies for small and large operators in seven different countries.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Researchers in the US have identified an antibody which could greatly reduce the loss of lean
muscle mass in people who are taking weight-loss medications.
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year. [more...]
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members. [more...]
+ More featured suppliers
COMPANY PROFILES
Everyone Active
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
Secrets of leisure trusts' lost members revealed to sporta
POSTED 04 Sep 2013 . BY Tim Nash
The latest research on UK health club and leisure centre member retention, the largest and most representative of its type to date, reveals a worrying decline in an already unsatisfactory situation - namely the industry's ability to keep hold of its members.
Currently only 52 per cent of members are maintaining membership for 12 months and private operators perform significantly better than the public sector for the first 11 months.
Dr. Paul Bedford, author of the research project, which sampled almost 350,000 members from 100 private and public sector health clubs and leisure centres over a four-year period, will present his findings to sporta members during the General Meeting at LIW on Wednesday 25 September.
During his session the international speaker and industry retention guru will dissect and compare the Trust sector with other market sectors in relation to retention, attrition and customer loyalty.
With a master's degree in exercise and health behaviours and a PhD that focused on retention in the gym environment, Dr. Bedford is the fitness industry's leading authority on retention, attrition and customer experience management. He is currently developing bespoke retention strategies for small and large operators in seven different countries.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Researchers in the US have identified an antibody which could greatly reduce the loss of lean
muscle mass in people who are taking weight-loss medications.
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept
designed to bring this fast growing, but rather expensive, modality into the mainstream.
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year. [more...]
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members. [more...]
+ More featured suppliers
COMPANY PROFILES
Everyone Active Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
