A new initiative has been launched to bring together insight, inspiration and stories from the health and fitness industry - with the aim of encouraging gyms and their members to have a wider reaching social impact.

The digital storytelling platform was developed by Ray Algar of Oxygen Consulting to capture the social impact of projects powered by gyms and gym-goers worldwide. Inspiring stories of gyms doing social good in the UK, Denmark, Italy, Brazil and Canada have already been published via Gymtopia.

The platform encourages health clubs to collaborate with their members and other stakeholders in fundraising to create a positive social impact for those in need. By doing this, clubs can also enhance their image and reputation.

“I believe Gymtopia can help the global health and fitness industry to connect, engage and strengthen communities,” said Algar.

“This will take time, but this is a patient project with a long view. Connected, more engaged and stronger communities matter because they can achieve amazing things and it helps to bring clubs and communities closer.”

More information is available at gymtopia.org