Leisure-net Solutions is launching the 11th Health and Fitness Omnibus Survey (HAFOS) – the only annual barometer of UK consumers' attitudes towards health, fitness and physical activity.

In a bid to make HAFOS 2013 the most comprehensive street-based survey carried out to date, Leisure-net is hoping to question more than 1000 consumers during September and is looking for operators willing to hand out the survey in their area. Operators taking part will benefit from a Leisure-net Solutions Community Survey at a significant discount on the usual market price, as well as getting their results benchmarked against the national benchmarks that HAFOS establishes.

"Last year's HAFOS revealed a dramatic shift in consumers' perceptions towards this industry – for the first time, the majority of the public said they want to do more exercise. But our research also seemed to suggest we're still not harnessing this desire or using it to its full potential," says Leisure-net Managing Director, Mike Hill. "HAFOS 2013 will enable us to further examine exactly what incentivises people to exercise and so help us understand how we can attract more members through the door.

"One of the areas that this years HAFOS will focus on will be the attraction of Low-Cost or Budget gyms to non exercisers, looking at whether a low entry point for joining gyms is going to bring in a whole new group of members."

Operators taking part in HAFOS 2013 will receive up to 40% off the normal charges for a community survey. Results will be released in November 2013. For further information about HAFOS visit http://www.leisure-net.org/ or email [email protected].