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DLL to launch Orangetheory concept in the UK
POSTED 29 May 2013 . BY Tom Walker
David Lloyd Leisure (DLL) will introduce the Orangetheory Fitness group training concept at its high street David Lloyd Studio sites in the UK.

DLL has signed an exclusive deal with the US-based company behind Orangetheory, which will see DLL roll out the interval group training concept later this year. The first club to host the classes will be the David Lloyd Studio in Islington, London - due to open in August.

Orangetheory Fitness has expanded its portfolio rapidly on a franchise model in the US and recently opened its 100th site.

The workout concept is based on a 60-minute session - comprising intervals of cardiovascular and strength training - and can accommodate up to 24 adults at a time.

The programme features three components - treadmills, rowing machines and weight training blocks - with sessions set to upbeat music. It also uses heart rate monitors to track performance as part of efforts to optimise cardio and resistance training.

Hazel Geary, DLL's product development director, said: "Orangetheory Fitness has been achieving incredible growth in the US, so to bring its groundbreaking interval fitness programme to the UK market is exciting. We're always seeking new and innovative ways to enable people achieve their fitness goals, and there is a tremendous buzz around Orangetheory.

"Our David Lloyd Studio concept aims to give time-pressed clients of all fitness levels easy access to exercise and nutritional services as part of their daily routine, and Orangetheory fits absolutely perfectly with our core objectives."

DLL launched David Lloyd Studio in September 2012.

The studio concept is based on having high street locations on a non-membership basis, with flexible payment options offered. DLL has invested £500,000 in the three initial studio sites with further sites planned.

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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
NEWS
DLL to launch Orangetheory concept in the UK
POSTED 29 May 2013 . BY Tom Walker
David Lloyd Leisure (DLL) will introduce the Orangetheory Fitness group training concept at its high street David Lloyd Studio sites in the UK.

DLL has signed an exclusive deal with the US-based company behind Orangetheory, which will see DLL roll out the interval group training concept later this year. The first club to host the classes will be the David Lloyd Studio in Islington, London - due to open in August.

Orangetheory Fitness has expanded its portfolio rapidly on a franchise model in the US and recently opened its 100th site.

The workout concept is based on a 60-minute session - comprising intervals of cardiovascular and strength training - and can accommodate up to 24 adults at a time.

The programme features three components - treadmills, rowing machines and weight training blocks - with sessions set to upbeat music. It also uses heart rate monitors to track performance as part of efforts to optimise cardio and resistance training.

Hazel Geary, DLL's product development director, said: "Orangetheory Fitness has been achieving incredible growth in the US, so to bring its groundbreaking interval fitness programme to the UK market is exciting. We're always seeking new and innovative ways to enable people achieve their fitness goals, and there is a tremendous buzz around Orangetheory.

"Our David Lloyd Studio concept aims to give time-pressed clients of all fitness levels easy access to exercise and nutritional services as part of their daily routine, and Orangetheory fits absolutely perfectly with our core objectives."

DLL launched David Lloyd Studio in September 2012.

The studio concept is based on having high street locations on a non-membership basis, with flexible payment options offered. DLL has invested £500,000 in the three initial studio sites with further sites planned.

RELATED STORIES
MORE NEWS
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
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Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]
+ More featured suppliers  
COMPANY PROFILES
IndigoFitness

At IndigoFitness, we create intelligent training spaces that elevate fitness facilities across indus [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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