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NEWS
Andre Agassi's fitness concept enters Europe
POSTED 15 May 2013 . BY Tom Walker
Andre Agassi with the CFI team
Eight time Grand Slam tennis champion Andre Agassi has teamed up with fitness trainer Gil Reyes to launch a new high-intensity weight training machine for the UK and Irish markets.

Co-developed by the pair, the BILT by Agassi & Reyes equipment will be available throughout the UK and Ireland through Concept Fitness International (CFI), which has secured an exclusive distribution deal for the kit.

The centerpiece of the new range, the Change of Direction (COD) Machine received the prestigious 2013 FIBO Innovation Award for its design and safety.

The ergo-efficiency of the moving parts of the COD allows for a safe squat movement, as well as an intense, lateral exercise series, including side shuffles, lunges and single leg squats.

The construction of the machine provides for a safe direct line of movement, which protects the spine and back muscles and conforms to the natural angles of the body.

The BILT by Agassi & Reyes line consists of 12 machines, which are all modelled on the exact equipment Agassi used to train during his championship tennis career-and precision engineered to maximise productivity across any desired sport.

David Weir, Managing Director at Concept Fitness International, said: "We're excited to add the BILT by Agassi & Reyes to our product portfolio and deliver it direct to our customers.

"Since FIBO we've already received orders from a number of large health club operators as well as a selection of professional football and Rugby clubs and Universities across the country."
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Jobs    News   Products   Magazine
NEWS
Andre Agassi's fitness concept enters Europe
POSTED 15 May 2013 . BY Tom Walker
Andre Agassi with the CFI team
Eight time Grand Slam tennis champion Andre Agassi has teamed up with fitness trainer Gil Reyes to launch a new high-intensity weight training machine for the UK and Irish markets.

Co-developed by the pair, the BILT by Agassi & Reyes equipment will be available throughout the UK and Ireland through Concept Fitness International (CFI), which has secured an exclusive distribution deal for the kit.

The centerpiece of the new range, the Change of Direction (COD) Machine received the prestigious 2013 FIBO Innovation Award for its design and safety.

The ergo-efficiency of the moving parts of the COD allows for a safe squat movement, as well as an intense, lateral exercise series, including side shuffles, lunges and single leg squats.

The construction of the machine provides for a safe direct line of movement, which protects the spine and back muscles and conforms to the natural angles of the body.

The BILT by Agassi & Reyes line consists of 12 machines, which are all modelled on the exact equipment Agassi used to train during his championship tennis career-and precision engineered to maximise productivity across any desired sport.

David Weir, Managing Director at Concept Fitness International, said: "We're excited to add the BILT by Agassi & Reyes to our product portfolio and deliver it direct to our customers.

"Since FIBO we've already received orders from a number of large health club operators as well as a selection of professional football and Rugby clubs and Universities across the country."
RELATED STORIES
Andre Agassi nets David Lloyd contract for fitness line


Tennis legend Andre Agassi will lead the official UK launch of his Bilt by Agassi & Reyes fitness range tie-up with David Lloyd Leisure later this month.
MORE NEWS
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure destination on behalf of Basingstoke and Deane Borough Council.
PureGym announces expansion into Ireland
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CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]
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Alliance Leisure

Alliance Leisure Services was specifically established to respond to the changing development need [more...]
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Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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