Image: The new branding will replace the current in November
The Fitness Industry Association (FIA) has appointed Mr B & Friends to create a new brand for the association.
To be unveiled at the FIA Summit on 22 November 2012, the rebrand will look to champion physical activity in all forms.
David Stalker, CEO, FIA said "Our new brand will exist to accelerate the advancements of the sector and to deliver our unchanged mission: to get more people, more active, more often.
"To achieve this, we need to develop more, learn more, innovate more and deliver more. As the sector's representative body, this is our promise to our members, stakeholders and consumers.
"Through our new brand, we hope to bring the sector together to generate new and sustainable pathways to achieve more than it can by acting individually.
"We're now working with Mr B & Friends to establish the detail that underpins the new brand and strategy to bring it to life."
Simon Barbato, managing director, Mr B & Friends added: "This is a significant appointment for Mr B & Friends. To help shape the brand of the FIA which represents so many important stakeholders and influencers in the sector, means that we have an opportunity of helping set the tone for an increasingly broadening sector.
"Fitness, activity and wellbeing isn't just the reserve of a sector, it's something that's becoming part of everyone's everyday conversations. We are excited by the challenge of helping the FIA to deliver on that message."
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
+ More featured suppliers
COMPANY PROFILES
Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
Everyone Active
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
Image: The new branding will replace the current in November
The Fitness Industry Association (FIA) has appointed Mr B & Friends to create a new brand for the association.
To be unveiled at the FIA Summit on 22 November 2012, the rebrand will look to champion physical activity in all forms.
David Stalker, CEO, FIA said "Our new brand will exist to accelerate the advancements of the sector and to deliver our unchanged mission: to get more people, more active, more often.
"To achieve this, we need to develop more, learn more, innovate more and deliver more. As the sector's representative body, this is our promise to our members, stakeholders and consumers.
"Through our new brand, we hope to bring the sector together to generate new and sustainable pathways to achieve more than it can by acting individually.
"We're now working with Mr B & Friends to establish the detail that underpins the new brand and strategy to bring it to life."
Simon Barbato, managing director, Mr B & Friends added: "This is a significant appointment for Mr B & Friends. To help shape the brand of the FIA which represents so many important stakeholders and influencers in the sector, means that we have an opportunity of helping set the tone for an increasingly broadening sector.
"Fitness, activity and wellbeing isn't just the reserve of a sector, it's something that's becoming part of everyone's everyday conversations. We are excited by the challenge of helping the FIA to deliver on that message."
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate
of growth this year, as parent company Purpose Brands targets further international expansion.
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK,
creating a next-generation public leisure, health and wellbeing hub for the local community.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
+ More featured suppliers
COMPANY PROFILES
Serco Leisure Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
