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NEWS
SATS to invest in Nordic fitness estate
POSTED 08 Jun 2012 . BY Tom Walker
SATS, the full-service gym chain in the Nordic countries with 280,000 members and more than 110 clubs, is continuing to invest in growth across its estate.

Two new clubs – in Stockholm, Sweden and Helsinki, Finland – opened earlier this year, with a further six new clubs due to open in Sweden and Norway this autumn/winter. In addition, four clubs are set to be relocated to new premises.

A number of clubs across SATS' four markets – Sweden, Norway, Finland and Denmark – will be upgraded throughout the autumn, including new design and equipment aimed at improving customer service and experience. Large functional training areas, PT zones and a upgraded retail concept also form part of the new concept.

SATS is also introducing a number of new group exercise classes; the new Stockholm club is the first to offer a Hot Yoga studio, for example, while a new ViPR class offering has currently been rolled out to around 40 per cent of clubs.

A new website also offers features including booking, rating and reviews of classes.
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Jobs    News   Products   Magazine
NEWS
SATS to invest in Nordic fitness estate
POSTED 08 Jun 2012 . BY Tom Walker
SATS, the full-service gym chain in the Nordic countries with 280,000 members and more than 110 clubs, is continuing to invest in growth across its estate.

Two new clubs – in Stockholm, Sweden and Helsinki, Finland – opened earlier this year, with a further six new clubs due to open in Sweden and Norway this autumn/winter. In addition, four clubs are set to be relocated to new premises.

A number of clubs across SATS' four markets – Sweden, Norway, Finland and Denmark – will be upgraded throughout the autumn, including new design and equipment aimed at improving customer service and experience. Large functional training areas, PT zones and a upgraded retail concept also form part of the new concept.

SATS is also introducing a number of new group exercise classes; the new Stockholm club is the first to offer a Hot Yoga studio, for example, while a new ViPR class offering has currently been rolled out to around 40 per cent of clubs.

A new website also offers features including booking, rating and reviews of classes.
RELATED STORIES
MORE NEWS
Gymnation launches branded athleisure collection for men with muscle thobe and ghutra
In response to customer demand, Gymnation has unveiled a muscle thobe and ghutra range for Saudi men that celebrates Saudi culture as well as the region’s growing interest in fitness.
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
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