Boutique fitness clubs are able to foster a powerful sense of community. Dynamic group-ex cycling programmes
can bring this feel to
your studio also
We can’t escape the rising success of boutique cycle studios, which are proving to be some of the most lucrative spaces in the fitness sector, with some utilising their studio 80 per cent plus of the time, experiencing thousands of attendees a week. In contrast, in multi activity fitness facilities – cycling is often stagnant with many studios sitting dormant for 80 per cent of the week.
Let’s not pretend anymore – boutiques are smashing it. They are popping up everywhere, showing no signs of slowing down and the big names have ambitious expansion plans.
Millennials – anyone born between the late 1970s – 2000 are a lucrative audience for this boutique market / concept. Millennials, now the biggest fitness market segment, are swarming to boutiques despite their high prices.
These people are the future of the industry but we cannot cater to them indirectly – we need to give them what they want so they join and ultimately stay.
“Young consumers seem to be heavily attracted to boutiques because they foster a powerful community where people’s aspirations, commitments and passions are highly similar,” says Steve Tharrett, principal of Club Intel and author of Studio Success.
Underpinning their success is that they do one thing and they do it well. For the club, it’s easy to sell, and gives focus from an execution and resourcing perspective. For consumers, it’s easy to understand. It’s a non-complex value proposition.
So what else are these boutiques doing well? What else are they doing that you might not be? What can we do, together, to appeal to them whilst maintaining our current customer / user base?
There are five areas boutiques are excelling in that leads to their success.
To find out how you can tap into these areas and potentially add thousands of pounds to your bottom line, attend a Les Mills Insight seminar. You will gain the latest insights into this huge global trend and look at how you can capitalise on this opportunity. Register at: www.eventbrite.co.uk/d/united-kingdom/les-mills/
• Is 20 per cent usage in your cycle studio your target?
• Does your empty studio make you proud?
• Why do you let your cycle studio sit empty?
• Is an 80 per cent empty studio your best effort?
• What does your cycle studio cost you while not in use?
Boutique fitness clubs are able to foster a powerful sense of community. Dynamic group-ex cycling programmes
can bring this feel to
your studio also
Boutique fitness clubs are able to foster a powerful sense of community. Dynamic group-ex cycling programmes
can bring this feel to
your studio also
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds. [more...]
Boutique fitness clubs are able to foster a powerful sense of community. Dynamic group-ex cycling programmes
can bring this feel to
your studio also
We can’t escape the rising success of boutique cycle studios, which are proving to be some of the most lucrative spaces in the fitness sector, with some utilising their studio 80 per cent plus of the time, experiencing thousands of attendees a week. In contrast, in multi activity fitness facilities – cycling is often stagnant with many studios sitting dormant for 80 per cent of the week.
Let’s not pretend anymore – boutiques are smashing it. They are popping up everywhere, showing no signs of slowing down and the big names have ambitious expansion plans.
Millennials – anyone born between the late 1970s – 2000 are a lucrative audience for this boutique market / concept. Millennials, now the biggest fitness market segment, are swarming to boutiques despite their high prices.
These people are the future of the industry but we cannot cater to them indirectly – we need to give them what they want so they join and ultimately stay.
“Young consumers seem to be heavily attracted to boutiques because they foster a powerful community where people’s aspirations, commitments and passions are highly similar,” says Steve Tharrett, principal of Club Intel and author of Studio Success.
Underpinning their success is that they do one thing and they do it well. For the club, it’s easy to sell, and gives focus from an execution and resourcing perspective. For consumers, it’s easy to understand. It’s a non-complex value proposition.
So what else are these boutiques doing well? What else are they doing that you might not be? What can we do, together, to appeal to them whilst maintaining our current customer / user base?
There are five areas boutiques are excelling in that leads to their success.
To find out how you can tap into these areas and potentially add thousands of pounds to your bottom line, attend a Les Mills Insight seminar. You will gain the latest insights into this huge global trend and look at how you can capitalise on this opportunity. Register at: www.eventbrite.co.uk/d/united-kingdom/les-mills/
• Is 20 per cent usage in your cycle studio your target?
• Does your empty studio make you proud?
• Why do you let your cycle studio sit empty?
• Is an 80 per cent empty studio your best effort?
• What does your cycle studio cost you while not in use?
Boutique fitness clubs are able to foster a powerful sense of community. Dynamic group-ex cycling programmes
can bring this feel to
your studio also
Boutique fitness clubs are able to foster a powerful sense of community. Dynamic group-ex cycling programmes
can bring this feel to
your studio also
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate
of growth this year, as parent company Purpose Brands targets further international expansion.
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK,
creating a next-generation public leisure, health and wellbeing hub for the local community.
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following
a £17m transformation designed to secure the long-term future of the public leisure asset and
reposition it as a community wellbeing hub.
The Gym Group, has announced that it's sustained positive trading momentum has continued
through the first half of 2026 and the company remains confident about the outlook.
Luxury boutique Pilates and wellness studio, X-Club, officially launches a
4,000sq ft flagship at
Marylebone on 16 July Built around X-Club’s four pillars of wellness – mind,
movement,
nutrition and therapy – the facility features two group exercise studi
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds. [more...]
