Staffing specialist LeisureForce is to hold a number of free seminars aimed at UK-based female fitness and sports professionals who are looking to work in Saudi Arabia and the wider Middle Eastern region.

The half-day seminars are designed to provide accurate and contemporary cultural advice on how to work and live successfully in the region.

According to Simon Windsor, founder of LeisureForce's parent group UltraForce, the demand for qualified female fitness professionals is increasing rapidly across the Middle East.

"Saudi Arabia and the Middle Eastern region has, in the last 10 years, become increasingly interested and involved in health, fitness and sports activities," he said.

"Until recent times, women have held a background role in these activities. But in the last few years, they too have become more involved - high profile female members of the Saudi Royal family have invested in developing their own sports and fitness clubs."

However, each sports, fitness and spa facility in these traditionally Muslim countries need to provide separate areas for men and women.

Windsor added: "These facilities must also be staffed only by females due to the culture. In Saudi Arabia especially, the fallout from thisnew attitude to a healthier lifestyle is an ever-increasing demand for female personal trainers, sports coaches and managers.

"Due to this high demand in such a short time, there are not sufficient numbers of qualified Saudi women to fill this demand yet, so the owners of these sports clubs and complexes look to import the talent and the UK is a popular resource."

Each seminar will offer advice on how to adjust to the cultural differences of everyday life in the Middle East and also includes guest speakers offering insights into their own successful careers working in the region though LeisureForce

The first seminars will be held in Manchester, Bristol and Southampton in June 2012.