Moving campaign Zumba has launched ‘Zumba with Bursts’, an online training programme that allows instructors to add high-intensity athletic intervals into the Zumba formula for a cardio-boosting fitness workout. It has also launched a multi-media campaign that invites and inspires people to move physically and emotionally. The campaign encompasses TV, digital, social media and PR, and its theme – ‘Let It Move You’ – will now also serve as Zumba’s official tagline.
“Our number one goal is to support our licensed Zumba instructors and inspire millions to get off the couch and get moving,” says Zumba CEO and co-founder Alberto Perlman.
fitness-kit.net keywords: Zumba Fitness
Moving campaign
Extreme workout Physical Company’s latest group fitness class provides a 50-minute, high intensity workout combining functional training with cardio in a team training environment.
The BOSU 3DXTREME class is based on the concept of ‘triplex training’, which mixes cardio, conditioning and core with the aim of achieving a lean and strong physique.
Physical is also launching its BOSU Elite product this month – an updated version of the BOSU Balance Trainer – for use in the 3DXTREME classes. BOSU Elite is made with a much firmer dome, which intensifies core exercises and offers enhanced spring-loading for a more efficient force transfer.
Instructors can also create unique classes by logging on to the 3DXTREME website.
fitness-kit.net keywords: Physical Company
Extreme workout
To the limit The new Tabata Cycle workout comprises a 20-minute exercise regime that extends the four-minute Tabata protocol.
Tabata has partnered with the Indoor Cycling Group (ICG) for the release of the new class. The class begins by warming the muscles and raising the heart rate in preparation for a high intensity, four-minute burst of cycling that pushes participants to their limits. This is followed by a sequence of strength and recovery movements.
The ‘Tabata Cycle – Powered By ICG’ workout is said to offer an effective method of increasing both aerobic and anaerobic fitness.
fitness-kit.net keyword: Tabata
To the limit
Train, track, transform An abbreviation of the motto ‘Train. Track. Transform’, fitness fx’s T3 series of programmes are 30-minute workouts that can be delivered by group exercise instructors. Six-time national 100m sprint champion Dwain Chambers and Muay Thai world title holder Daniel Sam recently joined the company’s development team for the T3 series.
Chambers will lend his athletics experience to T3 Sprint, which uses sprint-based conditioning, blending strength-speed, speed-strength and power-endurance exercise complexes. Sam will assist with T3 Fight, a martial arts-inspired programme featuring fight sequences and conditioning drills designed to strip fat and amplify power.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
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Everyone Active
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
Moving campaign Zumba has launched ‘Zumba with Bursts’, an online training programme that allows instructors to add high-intensity athletic intervals into the Zumba formula for a cardio-boosting fitness workout. It has also launched a multi-media campaign that invites and inspires people to move physically and emotionally. The campaign encompasses TV, digital, social media and PR, and its theme – ‘Let It Move You’ – will now also serve as Zumba’s official tagline.
“Our number one goal is to support our licensed Zumba instructors and inspire millions to get off the couch and get moving,” says Zumba CEO and co-founder Alberto Perlman.
fitness-kit.net keywords: Zumba Fitness
Moving campaign
Extreme workout Physical Company’s latest group fitness class provides a 50-minute, high intensity workout combining functional training with cardio in a team training environment.
The BOSU 3DXTREME class is based on the concept of ‘triplex training’, which mixes cardio, conditioning and core with the aim of achieving a lean and strong physique.
Physical is also launching its BOSU Elite product this month – an updated version of the BOSU Balance Trainer – for use in the 3DXTREME classes. BOSU Elite is made with a much firmer dome, which intensifies core exercises and offers enhanced spring-loading for a more efficient force transfer.
Instructors can also create unique classes by logging on to the 3DXTREME website.
fitness-kit.net keywords: Physical Company
Extreme workout
To the limit The new Tabata Cycle workout comprises a 20-minute exercise regime that extends the four-minute Tabata protocol.
Tabata has partnered with the Indoor Cycling Group (ICG) for the release of the new class. The class begins by warming the muscles and raising the heart rate in preparation for a high intensity, four-minute burst of cycling that pushes participants to their limits. This is followed by a sequence of strength and recovery movements.
The ‘Tabata Cycle – Powered By ICG’ workout is said to offer an effective method of increasing both aerobic and anaerobic fitness.
fitness-kit.net keyword: Tabata
To the limit
Train, track, transform An abbreviation of the motto ‘Train. Track. Transform’, fitness fx’s T3 series of programmes are 30-minute workouts that can be delivered by group exercise instructors. Six-time national 100m sprint champion Dwain Chambers and Muay Thai world title holder Daniel Sam recently joined the company’s development team for the T3 series.
Chambers will lend his athletics experience to T3 Sprint, which uses sprint-based conditioning, blending strength-speed, speed-strength and power-endurance exercise complexes. Sam will assist with T3 Fight, a martial arts-inspired programme featuring fight sequences and conditioning drills designed to strip fat and amplify power.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate
of growth this year, as parent company Purpose Brands targets further international expansion.
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK,
creating a next-generation public leisure, health and wellbeing hub for the local community.
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following
a £17m transformation designed to secure the long-term future of the public leisure asset and
reposition it as a community wellbeing hub.
The Gym Group, has announced that it's sustained positive trading momentum has continued
through the first half of 2026 and the company remains confident about the outlook.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
Everyone Active Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
