Intuitive operations make it easy for guests to get on the machine and go
The hospitality market is diverse, fragmented, and highly competitive, with different properties appealing to a variety of traveller demographics. For example, ‘service select’ options attract the economy traveller, while those who are less price-sensitive prefer full-service or luxury facilities. However, with the recent economic downturn having implications for the leisure market, attention has turned to the business traveller, for whom some degree of travel remains inevitable.
The importance of providing home comforts for those spending a significant amount of time away on business should not be underestimated. According to the 2013 European Business Traveller Well-being Study, “Forty-six per cent said staying with their current exercise regimens was a priority while on the road”; while a recent Spafinder Wellness 365 consumer survey found that 70 percent of travellers want gyms with cardio and weights.
With corporate wellness programmes becoming part of the ‘norm’, it naturally follows that hotels supporting wellbeing initiatives are likely to fare well in a competitive market. While UK hoteliers have some way to go to compete with their global counterparts – for example, the new EVEN brand by IHG, with best-in-class Athletic Studios and in-room training zones – token treadmills in a room reminiscent of a broom-cupboard are a thing of the past, especially with potential for secondary income from gym memberships.
A full-service partner with complete, competitive solutions Matrix Fitness offers a diverse product portfolio of cardio and strength equipment that embraces emergent trends and creates options for any customer in the hospitality market, regardless of size or budget. Intuitive operations make it easy for guests to get on and go, while the multi-language capability enables them to continue their exercise routines wherever they are. Tech-savvy travellers will also appreciate the unique app interface – available on 7xi cardio products – that integrates workout tracking, social media, and other web resources, plus the innovative mPower console technology, which provides unrivalled entertainment options, plus access to personal coaching and guided workouts.
From a facility perspective, high-quality materials and finishes minimise the signs of wear and tear to keep equipment looking newer, for longer, while Matrix Fitness’ unique, automated Asset Management system – available on select cardio products – enables equipment management across properties in order to expedite maintenance and service and maximise machine uptime. In addition to automating maintenance scheduling, displaying machine usage data, storing important product information and streamlining service, the system also functions as an effective communication tool; promoting events, up-selling and cross-selling other services, and reinforcing brand messages via the 7xi display console.
Matrix Fitness delivers a true partnership approach by crafting innovative solutions that resonate with individual hotel brand identities and guest profiles, and offers everything from expeditious turnkey product solutions to complete custom installations along with expert gym design assistance.
Explaining the decision to award the contract to Matrix Fitness, Tom Gray, CEO of Southwater Event Group, owners of Holiday Inn Telford / Ironbridge said:
“After carrying out extensive research, it was clear that Matrix offered the very best equipment on the market. The user experience of the virtual active equipment is far superior to anything else that we looked at; and the investment to completely refit our leisure club with Matrix reflects our commitment to deliver the very highest levels of service to our club members and our hotel guests.”
A world of wellbeing Matrix Fitness supplies fitness equipment to luxury hotels and resorts around the world. Here is a small selection of those properties…
JW Marriott – Grand Rapids
Brenner’s Park Hotel & Spa – Baden Baden, Germany
Andaz Maui Hotel at Wailea
Four Seasons Resort – Maui
Four Points by Sheraton – Shenzhen, China
JW Marriott –
Camelback Inn Resort & Spa
Case Study: Revive Leisure Club Matrix Fitness was recently awarded the tender to supply all cardiovascular and resistance training equipment to the Revive fitness suite at The Holiday Inn, Telford, as part of a £100,000 refurbishment project.
Matrix supplied the site with a range of cardio products, including treadmills, ellipticals, and cycles – all of which feature interactive Virtual Active workouts for a truly immersive experience. A selection of top-of-the-range ‘Ultra’ Series strength equipment was also installed against a Matrix lifestyle backdrop, in addition to the Inclusive Fitness Initiative (IFI) accredited Matrix Functional Trainer, ensuring that disabled and non-disabled guests can benefit from the facilities during their stay at the hotel.
The Revive suite includes an Inclusive Fitness Initiative (IFI) accredited Matrix trainer suitable for disabled users
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
ukactive
ukactive is the UK’s leading trade body for the physical activity sector, bringing together more tha [more...]
Intuitive operations make it easy for guests to get on the machine and go
The hospitality market is diverse, fragmented, and highly competitive, with different properties appealing to a variety of traveller demographics. For example, ‘service select’ options attract the economy traveller, while those who are less price-sensitive prefer full-service or luxury facilities. However, with the recent economic downturn having implications for the leisure market, attention has turned to the business traveller, for whom some degree of travel remains inevitable.
The importance of providing home comforts for those spending a significant amount of time away on business should not be underestimated. According to the 2013 European Business Traveller Well-being Study, “Forty-six per cent said staying with their current exercise regimens was a priority while on the road”; while a recent Spafinder Wellness 365 consumer survey found that 70 percent of travellers want gyms with cardio and weights.
With corporate wellness programmes becoming part of the ‘norm’, it naturally follows that hotels supporting wellbeing initiatives are likely to fare well in a competitive market. While UK hoteliers have some way to go to compete with their global counterparts – for example, the new EVEN brand by IHG, with best-in-class Athletic Studios and in-room training zones – token treadmills in a room reminiscent of a broom-cupboard are a thing of the past, especially with potential for secondary income from gym memberships.
A full-service partner with complete, competitive solutions Matrix Fitness offers a diverse product portfolio of cardio and strength equipment that embraces emergent trends and creates options for any customer in the hospitality market, regardless of size or budget. Intuitive operations make it easy for guests to get on and go, while the multi-language capability enables them to continue their exercise routines wherever they are. Tech-savvy travellers will also appreciate the unique app interface – available on 7xi cardio products – that integrates workout tracking, social media, and other web resources, plus the innovative mPower console technology, which provides unrivalled entertainment options, plus access to personal coaching and guided workouts.
From a facility perspective, high-quality materials and finishes minimise the signs of wear and tear to keep equipment looking newer, for longer, while Matrix Fitness’ unique, automated Asset Management system – available on select cardio products – enables equipment management across properties in order to expedite maintenance and service and maximise machine uptime. In addition to automating maintenance scheduling, displaying machine usage data, storing important product information and streamlining service, the system also functions as an effective communication tool; promoting events, up-selling and cross-selling other services, and reinforcing brand messages via the 7xi display console.
Matrix Fitness delivers a true partnership approach by crafting innovative solutions that resonate with individual hotel brand identities and guest profiles, and offers everything from expeditious turnkey product solutions to complete custom installations along with expert gym design assistance.
Explaining the decision to award the contract to Matrix Fitness, Tom Gray, CEO of Southwater Event Group, owners of Holiday Inn Telford / Ironbridge said:
“After carrying out extensive research, it was clear that Matrix offered the very best equipment on the market. The user experience of the virtual active equipment is far superior to anything else that we looked at; and the investment to completely refit our leisure club with Matrix reflects our commitment to deliver the very highest levels of service to our club members and our hotel guests.”
A world of wellbeing Matrix Fitness supplies fitness equipment to luxury hotels and resorts around the world. Here is a small selection of those properties…
JW Marriott – Grand Rapids
Brenner’s Park Hotel & Spa – Baden Baden, Germany
Andaz Maui Hotel at Wailea
Four Seasons Resort – Maui
Four Points by Sheraton – Shenzhen, China
JW Marriott –
Camelback Inn Resort & Spa
Case Study: Revive Leisure Club Matrix Fitness was recently awarded the tender to supply all cardiovascular and resistance training equipment to the Revive fitness suite at The Holiday Inn, Telford, as part of a £100,000 refurbishment project.
Matrix supplied the site with a range of cardio products, including treadmills, ellipticals, and cycles – all of which feature interactive Virtual Active workouts for a truly immersive experience. A selection of top-of-the-range ‘Ultra’ Series strength equipment was also installed against a Matrix lifestyle backdrop, in addition to the Inclusive Fitness Initiative (IFI) accredited Matrix Functional Trainer, ensuring that disabled and non-disabled guests can benefit from the facilities during their stay at the hotel.
The Revive suite includes an Inclusive Fitness Initiative (IFI) accredited Matrix trainer suitable for disabled users
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate
of growth this year, as parent company Purpose Brands targets further international expansion.
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK,
creating a next-generation public leisure, health and wellbeing hub for the local community.
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following
a £17m transformation designed to secure the long-term future of the public leisure asset and
reposition it as a community wellbeing hub.
The Gym Group, has announced that it's sustained positive trading momentum has continued
through the first half of 2026 and the company remains confident about the outlook.
Luxury boutique Pilates and wellness studio, X-Club, officially launches a
4,000sq ft flagship at
Marylebone on 16 July Built around X-Club’s four pillars of wellness – mind,
movement,
nutrition and therapy – the facility features two group exercise studi
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
ukactive ukactive is the UK’s leading trade body for the physical activity sector, bringing together more tha [more...]
