Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
ukactive update
National Activity Strategy

With studies showing physical activity levels are dropping, it’s time for a national physical activity strategy, says ukactive CEO David Stalker

By David Stalker | Published in Health Club Management 2013 issue 10


Two studies published in late August indicate that physical activity levels among children and young people in the UK have plummeted, dealing a major blow to the government’s Olympic Legacy pledge to ‘inspire a generation’. The disappointing participation levels have sparked calls from the sector for the government to create a long-term national physical activity strategy to get more people, more active, more often.

Falling participation
The first study, the Department of Culture Media and Sport’s ‘Taking Part Survey’, shows an overall decline of participation from 91 per cent in 2008 to 88 per cent in 2012/13 across all children (aged five to 15 years). When viewed over a five-year period, the decline is even steeper: of the five- to 10-year-olds interviewed in 2008/09, 75 per cent said they had taken part in sport outside of school in the week prior to being interviewed. This decreased to 67 per cent over the last year.

The second study shows that half of seven-year-olds are getting nowhere near enough exercise. The BMJ Open’s ‘How Active Are Our Children?’ report highlights that only 51 per cent of children in the study met Chief Medical Officer guidelines, with girls (38 per cent) being far less active than boys (63 per cent).

This decline reflects long-term trends throughout the UK population, not only among children and young people, and it’s having a drastic impact on public health: the direct and indirect cost to the NHS of sedentary lifestyles has been estimated at an unsustainable £8.2bn a year.

A national strategy
Spurred by the latest figures, ukactive proposes that a long-term national physical activity strategy is vital, to address the increase in sedentary lifestyles as well as to help cut the risk of chronic disease.

Such national strategies have been successfully implemented in many other countries and have been highly recommended by the World Health Organisation as “excellent example[s] of how policymakers can adopt an integrated and multi-sectoral approach to improve public health and reduce chronic disease”. The WHO and European Union both call for the co-ordination and long-term commitment of all relevant government departments – alongside the public, private and third sectors – to achieve required increases in national physical activity levels.

A national strategy must aim for adults and children to meet the Chief Medical Officer’s minimum recommended levels of physical activity. This won’t be a simple challenge as complex individual, social and environmental variables influence changes in sedentary behaviour. But it’s been proven that 30 minutes of moderate exercise every day reduces the risk of cardiovascular disease by over 40 per cent; those with a stake in getting schools, communities and workplaces active must work together and shape policy to improve the nation’s health.

The UK challenge
However, the difficulty in addressing declining participation is made more difficult in the UK because physical activity doesn’t have a singular owner in government – no government department currently develops, promotes or delivers all aspects of physical activity. Rather, it’s part of the core business of a wide range of services within local and central government, including transport, planning, environment, education, civil society, leisure, sport and recreation.

This lack of a natural home in government is leading to a confused and disjointed approach. In the run-up to the General Election in 2015, parties will be drawing battle lines, but public health and physical activity shouldn’t be politicised. It needs cross-government, cross-party, and cross-boundary agreement.

FOR MORE INFORMATION
If you would like more information on ukactive’s public affairs and policy work, please contact Stephen Wilson, director of public affairs and policy: [email protected]
FEATURED SUPPLIERS

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]

Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy. [more...]
+ More featured suppliers  
COMPANY PROFILES
Alliance Leisure

Alliance Leisure Services was specifically established to respond to the changing development need [more...]
IndigoFitness

At IndigoFitness, we create intelligent training spaces that elevate fitness facilities across indus [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
ukactive update
National Activity Strategy

With studies showing physical activity levels are dropping, it’s time for a national physical activity strategy, says ukactive CEO David Stalker

By David Stalker | Published in Health Club Management 2013 issue 10


Two studies published in late August indicate that physical activity levels among children and young people in the UK have plummeted, dealing a major blow to the government’s Olympic Legacy pledge to ‘inspire a generation’. The disappointing participation levels have sparked calls from the sector for the government to create a long-term national physical activity strategy to get more people, more active, more often.

Falling participation
The first study, the Department of Culture Media and Sport’s ‘Taking Part Survey’, shows an overall decline of participation from 91 per cent in 2008 to 88 per cent in 2012/13 across all children (aged five to 15 years). When viewed over a five-year period, the decline is even steeper: of the five- to 10-year-olds interviewed in 2008/09, 75 per cent said they had taken part in sport outside of school in the week prior to being interviewed. This decreased to 67 per cent over the last year.

The second study shows that half of seven-year-olds are getting nowhere near enough exercise. The BMJ Open’s ‘How Active Are Our Children?’ report highlights that only 51 per cent of children in the study met Chief Medical Officer guidelines, with girls (38 per cent) being far less active than boys (63 per cent).

This decline reflects long-term trends throughout the UK population, not only among children and young people, and it’s having a drastic impact on public health: the direct and indirect cost to the NHS of sedentary lifestyles has been estimated at an unsustainable £8.2bn a year.

A national strategy
Spurred by the latest figures, ukactive proposes that a long-term national physical activity strategy is vital, to address the increase in sedentary lifestyles as well as to help cut the risk of chronic disease.

Such national strategies have been successfully implemented in many other countries and have been highly recommended by the World Health Organisation as “excellent example[s] of how policymakers can adopt an integrated and multi-sectoral approach to improve public health and reduce chronic disease”. The WHO and European Union both call for the co-ordination and long-term commitment of all relevant government departments – alongside the public, private and third sectors – to achieve required increases in national physical activity levels.

A national strategy must aim for adults and children to meet the Chief Medical Officer’s minimum recommended levels of physical activity. This won’t be a simple challenge as complex individual, social and environmental variables influence changes in sedentary behaviour. But it’s been proven that 30 minutes of moderate exercise every day reduces the risk of cardiovascular disease by over 40 per cent; those with a stake in getting schools, communities and workplaces active must work together and shape policy to improve the nation’s health.

The UK challenge
However, the difficulty in addressing declining participation is made more difficult in the UK because physical activity doesn’t have a singular owner in government – no government department currently develops, promotes or delivers all aspects of physical activity. Rather, it’s part of the core business of a wide range of services within local and central government, including transport, planning, environment, education, civil society, leisure, sport and recreation.

This lack of a natural home in government is leading to a confused and disjointed approach. In the run-up to the General Election in 2015, parties will be drawing battle lines, but public health and physical activity shouldn’t be politicised. It needs cross-government, cross-party, and cross-boundary agreement.

FOR MORE INFORMATION
If you would like more information on ukactive’s public affairs and policy work, please contact Stephen Wilson, director of public affairs and policy: [email protected]
LATEST NEWS
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure destination on behalf of Basingstoke and Deane Borough Council.
PureGym announces expansion into Ireland
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with the first launch planned for Dublin in 2027.
Total Fitness CEO Sophie Lawler launches leadership coaching venture
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping women realise their professional potential.
Anytime Fitness targets Europe after opening a club a day in 2025
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate of growth this year, as parent company Purpose Brands targets further international expansion.
Everyone Active opens £33.9 million next-generation leisure and wellbeing hub
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating a next-generation public leisure, health and wellbeing hub for the local community.
YogaSix responds to Pilates boom with launch of strength-focused Y6 Core class
YogaSix, the yoga brand of Xponential Fitness, has launched a heated, Pilates-inspired class called Y6 Core.
Bromley’s £17m Walnuts revamp adds EGYM, rehab and recovery
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a £17m transformation designed to secure the long-term future of the public leisure asset and reposition it as a community wellbeing hub.
The Gym Group breaks the million members mark for the first time
The Gym Group, has announced that it's sustained positive trading momentum has continued through the first half of 2026 and the company remains confident about the outlook.
Hyrox offers charity spots in sold-out races
Hyrox has announced it will be working with a second charity in the upcoming season and offering charity spots in sold-out races.
Amped Fitness debuts Amped Universe flagship
US low-cost operator, Amped Fitness, has launched a flagship location in Texas, debuting its multi-sensory Amped Universe design architecture.
X-Club gears up to open its flagship site in central London
Luxury boutique Pilates and wellness studio, X-Club, officially launches a 4,000sq ft flagship at Marylebone on 16 July Built around X-Club’s four pillars of wellness – mind, movement, nutrition and therapy – the facility features two group exercise studi
+ More news   
 
FEATURED SUPPLIERS

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]

Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy. [more...]
+ More featured suppliers  
COMPANY PROFILES
Alliance Leisure

Alliance Leisure Services was specifically established to respond to the changing development need [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS