Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
sporta series
Reaching out

In the last issue of HCM, we continued our series reporting on sporta’s unsung heroes across the UK. This time we head north to Scotland, to show how four of the country’s many cultural and leisure trusts are changing lives for the better


DELIVERING SOCIAL ROI

Organisation: Borders Sport and Leisure
Project: Vibration therapy for MS sufferers

Borders Sport and Leisure is working with The MS Society Borders on a three-year programme to provide multiple sclerosis (MS) sufferers with access to vibration technology sessions, run by specially trained instructors.

The programme began in January this year following an initial eight-week pilot study, which explored the effectiveness of vibration training in improving fitness and wellbeing in those with the disease, which attacks the central nervous system (CNS) and can cause a range of symptoms, from numbness in the limbs through to paralysis or loss of vision.

The initial study found the vibration therapy improved participants’ muscle power, strength and co-ordination, mobility and functional mobility and functional reach. Now The MS Society has financed vibration technology kit, and Borders Sport and Leisure is providing staff and unrestricted access to the equipment within its leisure centres.

Sarah Calder, aged 46, who has had MS for more than four years, is one of the local residents to benefit from the programme. She says: “The sessions are an essential part of my life. They provide safe exercising, are energising, relieve stiffness and aid my mobility.”

The programme, currently used by around 20 MS sufferers, has been evaluated using sporta’s Impact & Social Value toolkit to measure social return on investment, which showed that for every £1 invested into vibration technology therapy for MS sufferers, there is a social value return of £4.23. The findings will now be used to demonstrate the true value of the organisation to stakeholder groups, particularly when funding decisions are being made.

“MS is statistically more prevalent in the Scottish Borders than other areas of the UK,” says Ewan Jackson, CEO of Borders Sport and Leisure. “Vibration technology is proven to help ease MS symptoms, so we were pleased to be able to offer local residents access to this life-changing programme. We’re also very proud to be the first trust in the UK to have carried out the sporta evaluation on our programmes.”

 



Vibration is proven to ease symptoms for MS sufferers
BREAKING BARRIERS

Organisation: Inverness Leisure
Project: Helping children with autism

Inverness Leisure has launched a free Swim Access Scheme for families affected by autism, thought to be the first of its kind in the UK.

In partnership with the National Autistic Society Scotland, Inverness Leisure developed an illustrated booklet for parents and carers detailing the various experiences and sensations they might come across at a swimming pool.

The scheme was created after CEO James Martin was approached by a customer with an autistic child. “They had experienced difficulty and expense bringing their son to the pool,” he says. “They had to leave almost as soon as they got in the water, as the experience was too stressful for their child.

“Our coaching and instruction staff had been trained by the National Autistic Society (NAS), and by Highland Council’s outreach team on working with children on the autistic spectrum, so we had a good understanding of the needs of children with autism. We decided to do something about the situation our customer described, creating a scheme that would offer families the chance to prepare themselves to come swimming.”

In addition to the booklet, each family is also provided with six free family swim vouchers, allowing them to ‘acclimatise’ themselves with swimming at Inverness Leisure pools.

“Swimming is a life-skill, and it’s important that everyone has access to water in order to build their understanding and confidence,” adds Martin. “The scheme also has the additional benefit of introducing children on the autistic spectrum to a very family-based activity, giving them the opportunity to improve their social development skills as well.”

The project, launched last summer to coincide with the start of the London 2012 Paralympics, was awarded support funding from the Scottish government’s new fund to support autism awareness.

Dr Robert Moffat, national director of the National Autistic Society Scotland, says: “An estimated 50,000 people in Scotland have autism, with nearly 1,000 thought to live in Inverness. From the outside, they can appear to be functioning well, while often experiencing severe challenges in communication and social situations. Most people with autism want the same social and leisure opportunities the rest of us take for granted – they just need the right support at the right time to help them do this.”

Inverness Leisure is about to embark on a reprint of the booklet, having distributed almost 1,000 so far through partner organisations such as the NAS and NHS Highland, as well as through schools, educational psychologists and directly to families.

 



Inverness Leisure offers autistic children and their families six free swimming vouchers
 


Swimming is a fun, family activity that can help autistic children with social skills
 
YOUTH ACTION

Organisation: Live Active Leisure
Project: Active Energy scheme

Live Active Leisure (LAL) launched its new Active Energy membership for 12- to 15-year-olds with a flashmob in Perth City Centre in May.

The flashmob, which saw Perth and Kinross Youth Legacy Ambassadors lead an aerobics session, was the culmination of a two-year research project with local youngsters into how LAL should deliver leisure for its young residents.

Perth and Kinross Youth Council approached LAL early in 2011, having identified a number of key areas where they believed they could make a significant impact on young people’s lives – one being physical activity.

After attending Youth Council meetings, LAL’s marketing team and youth councillors, along with their Youth Council worker, had the idea for a summer of mystery visits around LAL-operated venues to establish young people’s thoughts on how accessible the products, services and venues were. They also carried out mystery phone calls and used the LAL website to find out about activities.

After a summer of mystery visits, the Youth Council members fed back their findings, making key observations on how the services could be improved, as well as identifying the next stage: using a questionnaire to ask young people how they wanted LAL to deliver their leisure.

Over 250 young people aged 12 to 17 years responded to the questionnaire, with the findings showing that:
- Females are less likely to exercise outside of PE lessons: only 41 per cent of females exercised at least four times a week, compared to 61 per cent of males
- Females are more likely to exercise in a school/campus environment and males slightly more likely to use a sports centre
- The fitness gym was equally popular with males and females, but classes and swimming proved more popular for females, and team sports for males
- Younger people are likely to want to exercise with their peers, whereas older respondents were less likely to do this

As a result, LAL launched its Active Energy membership for 12- to 15-year-olds – at 30 per cent cheaper than the previous membership – with unlimited swimming, sports hall activity, access to some adult fitness classes, all Active Energy fitness classes, and access to gyms with an adult or to a supervised Active Energy session.

Marketing manager Karen Taylor says: “The ambassadors have given us an insight we would not otherwise have had, and their drive has ensured everything we commit to doing is always achieved.”

 



A flashmob marked the launch of the youth membership
FOOT ON THE LADDER

Organisation: Active Stirling
Project: Health and Wellbeing Employability courses

Active Stirling and Raploch Community Enterprise have launched a pioneering programme to help the area’s unemployed to gain careers in sport and leisure.

Each six-week Health and Wellbeing Employability course – funded by the Department For Work and Pensions Flexible Support Fund – recruited 10 unemployed individuals from the Forth Valley area.

The courses, which were held at The Peak at the Stirling Sports Village, were delivered in partnership with the Raploch Urban Regeneration Company and Job Centre Plus. They aimed to equip students for employment opportunities within the leisure sector across the Stirlingshire area, as well as boosting their physical activity levels and encouraging a better overall lifestyle.

Active Stirling’s health and fitness development manager, Matt Bunnell, was encouraged by the reaction to the new programme, which has seen seven people go on to gain employment – two within Active Stirling. “The courses were a superb opportunity for people to kick-start a career in health and fitness,” he says. “Our students were provided with top-level training in a range of activities, including exercise to music, gym instruction and first aid. The programme culminated in an SVQ Level 1 certification, which can propel them into volunteering. We then support them to achieve the SVQ Level 2, which is needed for paid employment.

“We’re committed to supporting the graduates as much as we can and the course was hugely successful, with some participants even securing employment part-way through the programme.”

Funding is now being sought to expand the programmes to include work placement training and an SVQ Level 2 qualification, which will allow candidates to move directly into paid employment in one of the UK’s fastest growing industries.

Raploch community enterprise manager Nicole DeBrincat says: “Working in partnership to deliver this programme has clearly shown what can be achieved.”

FEATURED SUPPLIERS

Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy. [more...]

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]
+ More featured suppliers  
COMPANY PROFILES
Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
IndigoFitness

At IndigoFitness, we create intelligent training spaces that elevate fitness facilities across indus [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
sporta series
Reaching out

In the last issue of HCM, we continued our series reporting on sporta’s unsung heroes across the UK. This time we head north to Scotland, to show how four of the country’s many cultural and leisure trusts are changing lives for the better


DELIVERING SOCIAL ROI

Organisation: Borders Sport and Leisure
Project: Vibration therapy for MS sufferers

Borders Sport and Leisure is working with The MS Society Borders on a three-year programme to provide multiple sclerosis (MS) sufferers with access to vibration technology sessions, run by specially trained instructors.

The programme began in January this year following an initial eight-week pilot study, which explored the effectiveness of vibration training in improving fitness and wellbeing in those with the disease, which attacks the central nervous system (CNS) and can cause a range of symptoms, from numbness in the limbs through to paralysis or loss of vision.

The initial study found the vibration therapy improved participants’ muscle power, strength and co-ordination, mobility and functional mobility and functional reach. Now The MS Society has financed vibration technology kit, and Borders Sport and Leisure is providing staff and unrestricted access to the equipment within its leisure centres.

Sarah Calder, aged 46, who has had MS for more than four years, is one of the local residents to benefit from the programme. She says: “The sessions are an essential part of my life. They provide safe exercising, are energising, relieve stiffness and aid my mobility.”

The programme, currently used by around 20 MS sufferers, has been evaluated using sporta’s Impact & Social Value toolkit to measure social return on investment, which showed that for every £1 invested into vibration technology therapy for MS sufferers, there is a social value return of £4.23. The findings will now be used to demonstrate the true value of the organisation to stakeholder groups, particularly when funding decisions are being made.

“MS is statistically more prevalent in the Scottish Borders than other areas of the UK,” says Ewan Jackson, CEO of Borders Sport and Leisure. “Vibration technology is proven to help ease MS symptoms, so we were pleased to be able to offer local residents access to this life-changing programme. We’re also very proud to be the first trust in the UK to have carried out the sporta evaluation on our programmes.”

 



Vibration is proven to ease symptoms for MS sufferers
BREAKING BARRIERS

Organisation: Inverness Leisure
Project: Helping children with autism

Inverness Leisure has launched a free Swim Access Scheme for families affected by autism, thought to be the first of its kind in the UK.

In partnership with the National Autistic Society Scotland, Inverness Leisure developed an illustrated booklet for parents and carers detailing the various experiences and sensations they might come across at a swimming pool.

The scheme was created after CEO James Martin was approached by a customer with an autistic child. “They had experienced difficulty and expense bringing their son to the pool,” he says. “They had to leave almost as soon as they got in the water, as the experience was too stressful for their child.

“Our coaching and instruction staff had been trained by the National Autistic Society (NAS), and by Highland Council’s outreach team on working with children on the autistic spectrum, so we had a good understanding of the needs of children with autism. We decided to do something about the situation our customer described, creating a scheme that would offer families the chance to prepare themselves to come swimming.”

In addition to the booklet, each family is also provided with six free family swim vouchers, allowing them to ‘acclimatise’ themselves with swimming at Inverness Leisure pools.

“Swimming is a life-skill, and it’s important that everyone has access to water in order to build their understanding and confidence,” adds Martin. “The scheme also has the additional benefit of introducing children on the autistic spectrum to a very family-based activity, giving them the opportunity to improve their social development skills as well.”

The project, launched last summer to coincide with the start of the London 2012 Paralympics, was awarded support funding from the Scottish government’s new fund to support autism awareness.

Dr Robert Moffat, national director of the National Autistic Society Scotland, says: “An estimated 50,000 people in Scotland have autism, with nearly 1,000 thought to live in Inverness. From the outside, they can appear to be functioning well, while often experiencing severe challenges in communication and social situations. Most people with autism want the same social and leisure opportunities the rest of us take for granted – they just need the right support at the right time to help them do this.”

Inverness Leisure is about to embark on a reprint of the booklet, having distributed almost 1,000 so far through partner organisations such as the NAS and NHS Highland, as well as through schools, educational psychologists and directly to families.

 



Inverness Leisure offers autistic children and their families six free swimming vouchers
 


Swimming is a fun, family activity that can help autistic children with social skills
 
YOUTH ACTION

Organisation: Live Active Leisure
Project: Active Energy scheme

Live Active Leisure (LAL) launched its new Active Energy membership for 12- to 15-year-olds with a flashmob in Perth City Centre in May.

The flashmob, which saw Perth and Kinross Youth Legacy Ambassadors lead an aerobics session, was the culmination of a two-year research project with local youngsters into how LAL should deliver leisure for its young residents.

Perth and Kinross Youth Council approached LAL early in 2011, having identified a number of key areas where they believed they could make a significant impact on young people’s lives – one being physical activity.

After attending Youth Council meetings, LAL’s marketing team and youth councillors, along with their Youth Council worker, had the idea for a summer of mystery visits around LAL-operated venues to establish young people’s thoughts on how accessible the products, services and venues were. They also carried out mystery phone calls and used the LAL website to find out about activities.

After a summer of mystery visits, the Youth Council members fed back their findings, making key observations on how the services could be improved, as well as identifying the next stage: using a questionnaire to ask young people how they wanted LAL to deliver their leisure.

Over 250 young people aged 12 to 17 years responded to the questionnaire, with the findings showing that:
- Females are less likely to exercise outside of PE lessons: only 41 per cent of females exercised at least four times a week, compared to 61 per cent of males
- Females are more likely to exercise in a school/campus environment and males slightly more likely to use a sports centre
- The fitness gym was equally popular with males and females, but classes and swimming proved more popular for females, and team sports for males
- Younger people are likely to want to exercise with their peers, whereas older respondents were less likely to do this

As a result, LAL launched its Active Energy membership for 12- to 15-year-olds – at 30 per cent cheaper than the previous membership – with unlimited swimming, sports hall activity, access to some adult fitness classes, all Active Energy fitness classes, and access to gyms with an adult or to a supervised Active Energy session.

Marketing manager Karen Taylor says: “The ambassadors have given us an insight we would not otherwise have had, and their drive has ensured everything we commit to doing is always achieved.”

 



A flashmob marked the launch of the youth membership
FOOT ON THE LADDER

Organisation: Active Stirling
Project: Health and Wellbeing Employability courses

Active Stirling and Raploch Community Enterprise have launched a pioneering programme to help the area’s unemployed to gain careers in sport and leisure.

Each six-week Health and Wellbeing Employability course – funded by the Department For Work and Pensions Flexible Support Fund – recruited 10 unemployed individuals from the Forth Valley area.

The courses, which were held at The Peak at the Stirling Sports Village, were delivered in partnership with the Raploch Urban Regeneration Company and Job Centre Plus. They aimed to equip students for employment opportunities within the leisure sector across the Stirlingshire area, as well as boosting their physical activity levels and encouraging a better overall lifestyle.

Active Stirling’s health and fitness development manager, Matt Bunnell, was encouraged by the reaction to the new programme, which has seen seven people go on to gain employment – two within Active Stirling. “The courses were a superb opportunity for people to kick-start a career in health and fitness,” he says. “Our students were provided with top-level training in a range of activities, including exercise to music, gym instruction and first aid. The programme culminated in an SVQ Level 1 certification, which can propel them into volunteering. We then support them to achieve the SVQ Level 2, which is needed for paid employment.

“We’re committed to supporting the graduates as much as we can and the course was hugely successful, with some participants even securing employment part-way through the programme.”

Funding is now being sought to expand the programmes to include work placement training and an SVQ Level 2 qualification, which will allow candidates to move directly into paid employment in one of the UK’s fastest growing industries.

Raploch community enterprise manager Nicole DeBrincat says: “Working in partnership to deliver this programme has clearly shown what can be achieved.”

LATEST NEWS
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure destination on behalf of Basingstoke and Deane Borough Council.
PureGym announces expansion into Ireland
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with the first launch planned for Dublin in 2027.
Total Fitness CEO Sophie Lawler launches leadership coaching venture
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping women realise their professional potential.
Anytime Fitness targets Europe after opening a club a day in 2025
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate of growth this year, as parent company Purpose Brands targets further international expansion.
Everyone Active opens £33.9 million next-generation leisure and wellbeing hub
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating a next-generation public leisure, health and wellbeing hub for the local community.
YogaSix responds to Pilates boom with launch of strength-focused Y6 Core class
YogaSix, the yoga brand of Xponential Fitness, has launched a heated, Pilates-inspired class called Y6 Core.
Bromley’s £17m Walnuts revamp adds EGYM, rehab and recovery
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a £17m transformation designed to secure the long-term future of the public leisure asset and reposition it as a community wellbeing hub.
The Gym Group breaks the million members mark for the first time
The Gym Group, has announced that it's sustained positive trading momentum has continued through the first half of 2026 and the company remains confident about the outlook.
Hyrox offers charity spots in sold-out races
Hyrox has announced it will be working with a second charity in the upcoming season and offering charity spots in sold-out races.
Amped Fitness debuts Amped Universe flagship
US low-cost operator, Amped Fitness, has launched a flagship location in Texas, debuting its multi-sensory Amped Universe design architecture.
X-Club gears up to open its flagship site in central London
Luxury boutique Pilates and wellness studio, X-Club, officially launches a 4,000sq ft flagship at Marylebone on 16 July Built around X-Club’s four pillars of wellness – mind, movement, nutrition and therapy – the facility features two group exercise studi
+ More news   
 
FEATURED SUPPLIERS

Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy. [more...]

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]
+ More featured suppliers  
COMPANY PROFILES
Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS