What is ThriveWell, and when was it set up? ThriveWell Cancer Foundation is an organisation that’s dedicated to finding a cure for cancer by funding cancer research, providing patient support and offering programmes to improve the quality of life for patients and their families. Its motto is: “Empowering cancer patients and survivors to thrive.”
It’s based at The START Center for Cancer Care in San Antonio, Texas, US. However, although ThriveWell was established in 2007 by one of START’s medical oncologists, Dr Amy Lang, it operates as a standalone charity.
Why was ThriveWell created? ThriveWell was essentially set up in response to a number of scientific studies that demonstrated the importance of exercise and nutrition in the battle against cancer – specifically breast cancer. In 2005, a Harvard study showed that 92 per cent of women who exercised between three and five hours a week were alive 10 years after their breast cancer diagnosis, compared to 86 per cent of women who exercised less than one hour a week.
In December 2006, the WINS Trial (Women’s International Nutrition Study) showed that women with early stage breast cancer who followed a low-fat diet had a 24 per cent reduction in recurrence or new primary breast cancers compared with women who ate as usual.
More recently, a WHEL Trial (Women’s Healthy Eating and Living study) showed a 50 per cent reduction in mortality for breast cancer patients who exercised an average of 30 minutes a day, six days a week, and ate at least five servings of fruit and vegetables a day.
These results exceed those of many conventional cancer therapies, but few patients are aware of the data. Drawing on these findings, as well as her own extensive research into breast cancer, Dr Lang therefore decided to set up ThriveWell to help bring the benefits of healthy living to people suffering from this disease.
How does ThriveWell work? We offer a range of services for cancer patients in the San Antonio area. Hospital treatment can be expensive, and for eligible adults we offer assistance to cover co-insurance costs of chemotherapy or radiation treatments. We also pay for and co-ordinate transportation services for cancer patients to and from their treatments. In addition, we fund cutting-edge research into cancer treatment and undertake a campaign of public advocacy to try and accelerate progress towards the cure of cancer.
Running alongside this, we have a specially created DIVA programme (Deriving Inspiration and Vitality through Activity) at four sites in the San Antonio area, offering exercise and nutrition classes for breast cancer patients and survivors.
Tell me more about DIVA The goal of the DIVA programme is three-fold: to give survivors a sense of control over their wellbeing, to provide them with the tools and the motivation to continue wellness activities on their own, and to give them the confidence to be proactive in maintaining a healthier lifestyle.
All DIVA classes are available free of charge to people at all stages of the disease, including afterwards. We have some participants who’ve been free of cancer for 20 years – ThriveWell is funded by grants, and by individual fundraising and support, and there is never any charge for the classes.
In terms of exercise, participants can choose from a range of classes, from aerobics to strength training, and from yoga to tai-chi – DIVA focuses in particular on forms of exercise that enhance the wellbeing of both mind and body. The classes are also designed to be fun, helping people to focus on the positive aspects of their lives rather than purely on their physical, and often all-consuming, symptoms.
In addition to boosting survival rates, benefits of exercise for breast cancer patients include reducing the risk of lymphedema, improving self-image and reducing many of the side-effects of hormone therapy and chemotherapy.
Nutrition classes and even one-to-one sessions are also available, offering specific dietary guidance based on the latest research findings – the importance of protein and omega 3 fatty acids in a cancer patient’s recovery process, for example, as well as the benefits of a low-fat diet and incorporating vitamin D, calcium, phytonutrients and antioxidants. These classes are run by qualified dieticians.
The exercise classes are run by normal fitness instructors who want to be involved – albeit they are vetted to ensure they’re properly qualified, and with the right sort of people skills to properly manage this special population group. They need understanding and empathy, and also need to know how to tweak exercises for individual participants if necessary. We work with a local organisation called Forte Rehabilitation and Wellness Center to ensure all instructors are suitably qualified for our requirements.
The classes take place at sites which have either donated studio time, or to whom we pay just a small fee. Although DIVA is also open to men, as they too can suffer from breast cancer, at this point all participants are women.
How do you prescribe appropriate activities? A 2010 study published by the American College of Sports Medicine Roundtable on Exercise Guidelines for Cancer Survivors states: “Exercise training is safe during and after cancer treatments and results in improvements in physical functioning, quality of life, and cancer-related fatigue.” We also know from the wealth of scientific research already available that staying physically active is highly beneficial for breast cancer patients.
However, given that our instructors aren’t medically trained – and as we don’t have any scientific outcomes from our own work just yet – we do stress that participation is down to the individual’s choice. We don’t make specific recommendations on which classes people should do – this is something they should discuss with their oncologist.
Do you have any plans to evolve the DIVA programme further? San Antonio is a huge city, and we would love to roll the programme out to more sites so that everyone has access to DIVA classes within their neighbourhood. We need more sites.
Within that, there’s also a great opportunity for health clubs to get involved, perhaps offering some of their studio time to host DIVA classes and promoting those classes in their own marketing. They don’t need to have specialist knowledge to do this, as we are able to provide the instructors and the programming, and it will bring in new audiences to their gyms.
Inspiritas Also located on-site at the START Center for Cancer Care is the Inspiritas spa. The spa is not connected to ThriveWell, although they share a founder – Dr Amy Lang – who created Inspiritas with oncology nurse and Inspiritas spa director Ginger Kemmy.
Created in response to patient interest, Inspiritas was designed for those with cancer as well as their friends, family and carers. Acknowledging that cancer affects a patient mentally and spiritually as well as physically, it’s a holistic concept based on research which suggests that making patients feel better about themselves, and helping them to achieve a positive outlook, can bolster healing and encourage the immune system to operate at its best.
Monthly group classes are available at no charge, covering topics such as meditation and nutrition, and counselling services are also available: dieticians and nurses trained in oncology are on-hand to answer questions. Meanwhile, beauticians can help boost patients’ self-esteem with make-up and even wigs for those whose treatment has led to hair loss. A range of services such as massage and acupuncture are available for a fee. Importantly, all treatments are evidence-based: acupuncture, for example, has been shown to reduce chemotherapy-related nausea and vomiting.
For more information, please see Spa Business 2011 issue 2, p46.
Backed by funding, ThriveWell’s classes are free to cancer patients and survivors
Scientific studies show the importance of exercise and nutrition in the battle against cancer
Instructors need the right people skills to work with this special population group
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds. [more...]
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
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What is ThriveWell, and when was it set up? ThriveWell Cancer Foundation is an organisation that’s dedicated to finding a cure for cancer by funding cancer research, providing patient support and offering programmes to improve the quality of life for patients and their families. Its motto is: “Empowering cancer patients and survivors to thrive.”
It’s based at The START Center for Cancer Care in San Antonio, Texas, US. However, although ThriveWell was established in 2007 by one of START’s medical oncologists, Dr Amy Lang, it operates as a standalone charity.
Why was ThriveWell created? ThriveWell was essentially set up in response to a number of scientific studies that demonstrated the importance of exercise and nutrition in the battle against cancer – specifically breast cancer. In 2005, a Harvard study showed that 92 per cent of women who exercised between three and five hours a week were alive 10 years after their breast cancer diagnosis, compared to 86 per cent of women who exercised less than one hour a week.
In December 2006, the WINS Trial (Women’s International Nutrition Study) showed that women with early stage breast cancer who followed a low-fat diet had a 24 per cent reduction in recurrence or new primary breast cancers compared with women who ate as usual.
More recently, a WHEL Trial (Women’s Healthy Eating and Living study) showed a 50 per cent reduction in mortality for breast cancer patients who exercised an average of 30 minutes a day, six days a week, and ate at least five servings of fruit and vegetables a day.
These results exceed those of many conventional cancer therapies, but few patients are aware of the data. Drawing on these findings, as well as her own extensive research into breast cancer, Dr Lang therefore decided to set up ThriveWell to help bring the benefits of healthy living to people suffering from this disease.
How does ThriveWell work? We offer a range of services for cancer patients in the San Antonio area. Hospital treatment can be expensive, and for eligible adults we offer assistance to cover co-insurance costs of chemotherapy or radiation treatments. We also pay for and co-ordinate transportation services for cancer patients to and from their treatments. In addition, we fund cutting-edge research into cancer treatment and undertake a campaign of public advocacy to try and accelerate progress towards the cure of cancer.
Running alongside this, we have a specially created DIVA programme (Deriving Inspiration and Vitality through Activity) at four sites in the San Antonio area, offering exercise and nutrition classes for breast cancer patients and survivors.
Tell me more about DIVA The goal of the DIVA programme is three-fold: to give survivors a sense of control over their wellbeing, to provide them with the tools and the motivation to continue wellness activities on their own, and to give them the confidence to be proactive in maintaining a healthier lifestyle.
All DIVA classes are available free of charge to people at all stages of the disease, including afterwards. We have some participants who’ve been free of cancer for 20 years – ThriveWell is funded by grants, and by individual fundraising and support, and there is never any charge for the classes.
In terms of exercise, participants can choose from a range of classes, from aerobics to strength training, and from yoga to tai-chi – DIVA focuses in particular on forms of exercise that enhance the wellbeing of both mind and body. The classes are also designed to be fun, helping people to focus on the positive aspects of their lives rather than purely on their physical, and often all-consuming, symptoms.
In addition to boosting survival rates, benefits of exercise for breast cancer patients include reducing the risk of lymphedema, improving self-image and reducing many of the side-effects of hormone therapy and chemotherapy.
Nutrition classes and even one-to-one sessions are also available, offering specific dietary guidance based on the latest research findings – the importance of protein and omega 3 fatty acids in a cancer patient’s recovery process, for example, as well as the benefits of a low-fat diet and incorporating vitamin D, calcium, phytonutrients and antioxidants. These classes are run by qualified dieticians.
The exercise classes are run by normal fitness instructors who want to be involved – albeit they are vetted to ensure they’re properly qualified, and with the right sort of people skills to properly manage this special population group. They need understanding and empathy, and also need to know how to tweak exercises for individual participants if necessary. We work with a local organisation called Forte Rehabilitation and Wellness Center to ensure all instructors are suitably qualified for our requirements.
The classes take place at sites which have either donated studio time, or to whom we pay just a small fee. Although DIVA is also open to men, as they too can suffer from breast cancer, at this point all participants are women.
How do you prescribe appropriate activities? A 2010 study published by the American College of Sports Medicine Roundtable on Exercise Guidelines for Cancer Survivors states: “Exercise training is safe during and after cancer treatments and results in improvements in physical functioning, quality of life, and cancer-related fatigue.” We also know from the wealth of scientific research already available that staying physically active is highly beneficial for breast cancer patients.
However, given that our instructors aren’t medically trained – and as we don’t have any scientific outcomes from our own work just yet – we do stress that participation is down to the individual’s choice. We don’t make specific recommendations on which classes people should do – this is something they should discuss with their oncologist.
Do you have any plans to evolve the DIVA programme further? San Antonio is a huge city, and we would love to roll the programme out to more sites so that everyone has access to DIVA classes within their neighbourhood. We need more sites.
Within that, there’s also a great opportunity for health clubs to get involved, perhaps offering some of their studio time to host DIVA classes and promoting those classes in their own marketing. They don’t need to have specialist knowledge to do this, as we are able to provide the instructors and the programming, and it will bring in new audiences to their gyms.
Inspiritas Also located on-site at the START Center for Cancer Care is the Inspiritas spa. The spa is not connected to ThriveWell, although they share a founder – Dr Amy Lang – who created Inspiritas with oncology nurse and Inspiritas spa director Ginger Kemmy.
Created in response to patient interest, Inspiritas was designed for those with cancer as well as their friends, family and carers. Acknowledging that cancer affects a patient mentally and spiritually as well as physically, it’s a holistic concept based on research which suggests that making patients feel better about themselves, and helping them to achieve a positive outlook, can bolster healing and encourage the immune system to operate at its best.
Monthly group classes are available at no charge, covering topics such as meditation and nutrition, and counselling services are also available: dieticians and nurses trained in oncology are on-hand to answer questions. Meanwhile, beauticians can help boost patients’ self-esteem with make-up and even wigs for those whose treatment has led to hair loss. A range of services such as massage and acupuncture are available for a fee. Importantly, all treatments are evidence-based: acupuncture, for example, has been shown to reduce chemotherapy-related nausea and vomiting.
For more information, please see Spa Business 2011 issue 2, p46.
Backed by funding, ThriveWell’s classes are free to cancer patients and survivors
Scientific studies show the importance of exercise and nutrition in the battle against cancer
Instructors need the right people skills to work with this special population group
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate
of growth this year, as parent company Purpose Brands targets further international expansion.
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK,
creating a next-generation public leisure, health and wellbeing hub for the local community.
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following
a £17m transformation designed to secure the long-term future of the public leisure asset and
reposition it as a community wellbeing hub.
The Gym Group, has announced that it's sustained positive trading momentum has continued
through the first half of 2026 and the company remains confident about the outlook.
Luxury boutique Pilates and wellness studio, X-Club, officially launches a
4,000sq ft flagship at
Marylebone on 16 July Built around X-Club’s four pillars of wellness – mind,
movement,
nutrition and therapy – the facility features two group exercise studi
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds. [more...]
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
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