Barcelona, Spain-based health club operator DiR is rolling out a range of new initiatives designed to extend its reach beyond the four walls of its clubs and to build the social aspect of being a DiR member.
The first is the new DiR social network, DiR Singles&Friends, which is an update of its existing dating site for members - DiR Singles.
Designed with all members in mind, the new network encourages socialising as well as dating - and also helps DiR understand its members better.
It includes groups - such as Parties, Cycling, Trekking, Gourmet, Running, Urban Sports, Adventure - so members can meet others with similar interests.
The site also has discussion forums, a marketplace and an events calendar. DiR is also preparing to launch its new DiR Virtual offering, with new videos, content and enhanced website usability.
Members can access information and advice away from the gym - for free.
Finally, the third annual Sant Cugat DiR road race took place last month, with around 2,000 participants taking part in the 5km and 10km races.
