Fitness industry veteran Nic Jarvis is to launch the Swedish weight loss programme Xtravaganza in the UK.

The Xtravaganza model is based on helping clients to achieve long-term behavioural change, resulting in permanent weight loss.

Using the principle of four 'guiding stars' for lifestyle change - Mind Training, Mental Nourishment, Good Energy and Joy by Movement - the programme is aimed at equipping members with lifestyle and wellness skills.

Jarvis, who has more than 28 years of experience in fitness, said he is targeting health clubs to take up Xtravaganza and add it to their services.

"Health clubs, like most businesses in the UK and around the globe, are feeling the pinch of the economic climate and need to be looking at alternative avenues to bring in profits," he said.

"The xtravaganza programme, which aims to help people think, eat and move themselves healthier, is proven to produce at least twice the sales and five times the profits of standard health club memberships, as well as offering high secondary spend opportunities.