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Les Mills begins search for 'ultimate studio'
POSTED 09 Feb 2011 . BY Tom Walker
Group fitness provided and training company Les Mills has launched its Ultimate Studio Search campaign.

Launched last month, the initiative will "scour the world for the most inspirational group fitness studios" with the aim of raising standards across the industry.

Two members of staff from the facilities deemed best in the judges' eyes will win a seven-day trip for two to Les Mills head office in Auckland, New Zealand, including a tour and use of the Les Mills World of Fitness facilities, and a vineyard tour.

Nominations are open now from club managers or owners, instructors or members.

"The unfortunate status quo is that most of us couldn't design worse studios if we tried," says Les Mills Chief Executive Phillip Mills. "Group exercise is one of the most powerful potential ways for us to grow membership, but it needs to be presented in a fun, social space.

"For some bizarre reason, the industry standard feels more like an operating theatre or a medical lab."

He hopes this search will highlight facilities the rest should aspire to.

The contest closes in on April 15 and every group fitness studio on the world is eligible to win, regardless of whether the facility uses Les Mills programming.

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NEWS
Les Mills begins search for 'ultimate studio'
POSTED 09 Feb 2011 . BY Tom Walker
Group fitness provided and training company Les Mills has launched its Ultimate Studio Search campaign.

Launched last month, the initiative will "scour the world for the most inspirational group fitness studios" with the aim of raising standards across the industry.

Two members of staff from the facilities deemed best in the judges' eyes will win a seven-day trip for two to Les Mills head office in Auckland, New Zealand, including a tour and use of the Les Mills World of Fitness facilities, and a vineyard tour.

Nominations are open now from club managers or owners, instructors or members.

"The unfortunate status quo is that most of us couldn't design worse studios if we tried," says Les Mills Chief Executive Phillip Mills. "Group exercise is one of the most powerful potential ways for us to grow membership, but it needs to be presented in a fun, social space.

"For some bizarre reason, the industry standard feels more like an operating theatre or a medical lab."

He hopes this search will highlight facilities the rest should aspire to.

The contest closes in on April 15 and every group fitness studio on the world is eligible to win, regardless of whether the facility uses Les Mills programming.

MORE NEWS
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure destination on behalf of Basingstoke and Deane Borough Council.
PureGym announces expansion into Ireland
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PSLT Ltd

PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ASEAN Patio Pool Spa Expo 2026

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