Equipment supplier Star Trac and Mad Dogg Athletics, creator of the Spinning line of kit, have extended their partnership by signing an additional 10-year co-marketing agreement.
As a result of the deal, the two companies will collectively market and distribute Spinner bikes and Spinning programming and education worldwide.
Star Trac will remain the exclusive commercial equipment provider for the Spinner line of bikes.
The renewal of the agreement follows an initial ten-year relationship between the two companies and the recent acquisition of Star Trac by fitness industry veteran Michael Bruno.
The renewal of the agreement with Mad Dogg is seen as a key component of Bruno's reorganization plan for Star Trac which focuses on company continuity and aggressive streamlining.
Mike Leveque, president of Star Trac said: "Both companies lead in innovation of products like the eSpinner(r). We are proud to be able to continue offering our customers an interactive, rewarding experience that allows them to enjoy the benefits of Spinning(r) on their own terms."
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds. [more...]
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COMPANY PROFILES
Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
Orbit4
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Equipment supplier Star Trac and Mad Dogg Athletics, creator of the Spinning line of kit, have extended their partnership by signing an additional 10-year co-marketing agreement.
As a result of the deal, the two companies will collectively market and distribute Spinner bikes and Spinning programming and education worldwide.
Star Trac will remain the exclusive commercial equipment provider for the Spinner line of bikes.
The renewal of the agreement follows an initial ten-year relationship between the two companies and the recent acquisition of Star Trac by fitness industry veteran Michael Bruno.
The renewal of the agreement with Mad Dogg is seen as a key component of Bruno's reorganization plan for Star Trac which focuses on company continuity and aggressive streamlining.
Mike Leveque, president of Star Trac said: "Both companies lead in innovation of products like the eSpinner(r). We are proud to be able to continue offering our customers an interactive, rewarding experience that allows them to enjoy the benefits of Spinning(r) on their own terms."
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate
of growth this year, as parent company Purpose Brands targets further international expansion.
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK,
creating a next-generation public leisure, health and wellbeing hub for the local community.
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds. [more...]
+ More featured suppliers
COMPANY PROFILES
Serco Leisure Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
