Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
BMF rubbishes Daily Mail claims
POSTED 10 Sep 2010 . BY Tom Walker
British Military Fitness (BMF) has criticised the "unacceptable" comments made by the Daily Mail newspaper in relation to the service offered by military-style exercise providers.

In an article headlined Why Army-style fitness workouts are all pain and NO gain, published in the paper earlier this week, personal trainer Lucy Fry accused army-style training of potentially causing serious injury to participants.

Fry, who is on the books of London-based personal training consultancy E-Fit, claimed that the instructors in charge of military-style group exercise sessions "clearly do not have enough eyes to ensure everybody is doing everything right".

She singled out BMF, the UK's leading military-based exercise provider which runs sessions at 24 London locations, describing the exercise sessions mainly consisting of "endless jogging", sit-ups, and stretches that "only the orthopaedic industry will profit from". Fry also claimed that BMF provides "no screening" before allowing people to take part in exercise and outlined

In response, Robin Cope, managing director of BMF, said that a number of the items highlighted in the article were simply incorrect.

Speaking to Leisure Opportunities, he said: "It was clear that the writer had not researched the topic correctly, let alone come along to one of our classes to try it out.

"Any first timer to BMF has to complete a health questionnaire before they can take part in the class. The questions focus on the main areas that may affect physical performance during an exercise class. If an individual answers 'yes' to any of the questions on the form it is highlighted that they need to consult with their doctor before increasing their physical activity.

"For all BMF members that attend on a regular basis, at the beginning of each class the instructor asks if anyone has any injuries or medical conditions that they should know about such as asthma, diabetes or epilepsy."

Cope also rubbishes the suggestion that instructors struggle to properly supervise large groups and "bully" members into exercise routines that could cause them injury.

"The way in which the writer questioned our instructors' knowledge and expertise was unacceptable, as all our instructors are ex-armed forces physical training instructors with recognised fitness qualifications.

"At no point would any of our instructors ignore that a member had an injury and make them perform specific exercises to aggravate their injury.

"Also, she implied that military classes of this nature cause back injury by quoting an osteopath who has treated many soldiers. Of course serving soldiers may have developed back problems during their service by continually carrying heavy backpacks or jumping out of planes, neither of which, obviously, we ask of our members during classes, as was implied by the article."

Cope added that he doesn't believe that the article, which is readable online at the Daily Mail website, will have any affect on the success of BMF or military training in general.

"I don't feel that this article has damaged our reputation in any way, you only have to look at the number of positive comments posted to the article to see there are many people out there who are encouraged by different ways of getting fit and also from the many thousands who do take and have taken part in our BMF classes."

"However, the person in question has been allowed to provide the public with a false perception of our classes which is highly disappointing. It has never been my policy or that of the company to criticize the competition regardless of what I may think and certainly without any basis in fact. At the end of the day, people will choose exercise regimes that are most effective for them."

Cope, a retired British Army major, set up BMF in 1999 as an alternative form of exercise to gyms and personal training. It currently has more than 19,000 members across the UK taking part in sessions every week.
MORE NEWS
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure destination on behalf of Basingstoke and Deane Borough Council.
PureGym announces expansion into Ireland
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with the first launch planned for Dublin in 2027.
Total Fitness CEO Sophie Lawler launches leadership coaching venture
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping women realise their professional potential.
+ More news   
LATEST JOBS
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Aldershot
GP Exercise Referral Instructor
Everyone Active
Salary: £33,000pa + benefits
Job location: Harrow, Middlesex , United Kingdom
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Middlesbrough
+ More jobs  

FEATURED SUPPLIERS

Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy. [more...]

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]
+ More featured suppliers  
COMPANY PROFILES
Everyone Active

Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
BMF rubbishes Daily Mail claims
POSTED 10 Sep 2010 . BY Tom Walker
British Military Fitness (BMF) has criticised the "unacceptable" comments made by the Daily Mail newspaper in relation to the service offered by military-style exercise providers.

In an article headlined Why Army-style fitness workouts are all pain and NO gain, published in the paper earlier this week, personal trainer Lucy Fry accused army-style training of potentially causing serious injury to participants.

Fry, who is on the books of London-based personal training consultancy E-Fit, claimed that the instructors in charge of military-style group exercise sessions "clearly do not have enough eyes to ensure everybody is doing everything right".

She singled out BMF, the UK's leading military-based exercise provider which runs sessions at 24 London locations, describing the exercise sessions mainly consisting of "endless jogging", sit-ups, and stretches that "only the orthopaedic industry will profit from". Fry also claimed that BMF provides "no screening" before allowing people to take part in exercise and outlined

In response, Robin Cope, managing director of BMF, said that a number of the items highlighted in the article were simply incorrect.

Speaking to Leisure Opportunities, he said: "It was clear that the writer had not researched the topic correctly, let alone come along to one of our classes to try it out.

"Any first timer to BMF has to complete a health questionnaire before they can take part in the class. The questions focus on the main areas that may affect physical performance during an exercise class. If an individual answers 'yes' to any of the questions on the form it is highlighted that they need to consult with their doctor before increasing their physical activity.

"For all BMF members that attend on a regular basis, at the beginning of each class the instructor asks if anyone has any injuries or medical conditions that they should know about such as asthma, diabetes or epilepsy."

Cope also rubbishes the suggestion that instructors struggle to properly supervise large groups and "bully" members into exercise routines that could cause them injury.

"The way in which the writer questioned our instructors' knowledge and expertise was unacceptable, as all our instructors are ex-armed forces physical training instructors with recognised fitness qualifications.

"At no point would any of our instructors ignore that a member had an injury and make them perform specific exercises to aggravate their injury.

"Also, she implied that military classes of this nature cause back injury by quoting an osteopath who has treated many soldiers. Of course serving soldiers may have developed back problems during their service by continually carrying heavy backpacks or jumping out of planes, neither of which, obviously, we ask of our members during classes, as was implied by the article."

Cope added that he doesn't believe that the article, which is readable online at the Daily Mail website, will have any affect on the success of BMF or military training in general.

"I don't feel that this article has damaged our reputation in any way, you only have to look at the number of positive comments posted to the article to see there are many people out there who are encouraged by different ways of getting fit and also from the many thousands who do take and have taken part in our BMF classes."

"However, the person in question has been allowed to provide the public with a false perception of our classes which is highly disappointing. It has never been my policy or that of the company to criticize the competition regardless of what I may think and certainly without any basis in fact. At the end of the day, people will choose exercise regimes that are most effective for them."

Cope, a retired British Army major, set up BMF in 1999 as an alternative form of exercise to gyms and personal training. It currently has more than 19,000 members across the UK taking part in sessions every week.
MORE NEWS
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure destination on behalf of Basingstoke and Deane Borough Council.
PureGym announces expansion into Ireland
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with the first launch planned for Dublin in 2027.
Total Fitness CEO Sophie Lawler launches leadership coaching venture
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping women realise their professional potential.
Anytime Fitness targets Europe after opening a club a day in 2025
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate of growth this year, as parent company Purpose Brands targets further international expansion.
Everyone Active opens £33.9 million next-generation leisure and wellbeing hub
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating a next-generation public leisure, health and wellbeing hub for the local community.
+ More news   
 
FEATURED SUPPLIERS

Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy. [more...]

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]
+ More featured suppliers  
COMPANY PROFILES
Everyone Active

Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS