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Fitness key to a love life later on
POSTED 29 Jun 2010 . BY Tom Walker
Looking to boost gym membership among older adults? Then why not try this selling point: regular exercise is a key ingredient to maintaining a love life into your 80s.

A US study has found that people who keep fit and healthy still show interest in sex at 80. In comparison, those who don't exercise ditched action in the bedroom up to 20 years earlier.

In addition, healthy people have sex one or more times a week and report a better quality of love-making.

The study looked at the sex lives of more than 6,000 people in the age groups of 25-74 and 57-85.

The difference between genders was most significant in the older age group, where 39 per cent of men, compared to 17 per cent of women, were sexually active.

MORE NEWS
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure destination on behalf of Basingstoke and Deane Borough Council.
PureGym announces expansion into Ireland
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with the first launch planned for Dublin in 2027.
Total Fitness CEO Sophie Lawler launches leadership coaching venture
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping women realise their professional potential.
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Jobs    News   Products   Magazine
NEWS
Fitness key to a love life later on
POSTED 29 Jun 2010 . BY Tom Walker
Looking to boost gym membership among older adults? Then why not try this selling point: regular exercise is a key ingredient to maintaining a love life into your 80s.

A US study has found that people who keep fit and healthy still show interest in sex at 80. In comparison, those who don't exercise ditched action in the bedroom up to 20 years earlier.

In addition, healthy people have sex one or more times a week and report a better quality of love-making.

The study looked at the sex lives of more than 6,000 people in the age groups of 25-74 and 57-85.

The difference between genders was most significant in the older age group, where 39 per cent of men, compared to 17 per cent of women, were sexually active.

MORE NEWS
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure destination on behalf of Basingstoke and Deane Borough Council.
PureGym announces expansion into Ireland
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with the first launch planned for Dublin in 2027.
Total Fitness CEO Sophie Lawler launches leadership coaching venture
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping women realise their professional potential.
Anytime Fitness targets Europe after opening a club a day in 2025
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate of growth this year, as parent company Purpose Brands targets further international expansion.
Everyone Active opens £33.9 million next-generation leisure and wellbeing hub
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating a next-generation public leisure, health and wellbeing hub for the local community.
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Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy. [more...]

Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Fitness Group Education

The Fitness Group provides education and workforce development for learners and fitness operators. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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