Holmes Place Iberia launched functional training in its 28 clubs last month, training more than 80 PTs and kitting the clubs out with medicine balls, kettlebells and suspension training systems.
Nacho Negredo, academy manager for Holmes Place Spain, says: "In the past, training in the gym was limited to toning, strengthening or building muscles, without taking into account the role they actually play in the body.
Nowadays, with the evolution towards functional training, the focus is on better preparing the body for the way we use it in everyday life.
"We want to help members improve their quality of life via exercise; functional training very much fits in with this."