The US-based National Exercise & Sports Trainers Association (NESTA) has launched a new martial arts division as part of a strategy to benefit from the increasing popularity of mixed martial arts (MMA).

According to a spokesperson, the new arm, called MMA Conditioning Association (MMACA), will look to tap into the interest created by popular reality shows such as Ultimate Fighter.

MMACA will offer fitness and sports conditioning professionals the designation of a Certified Mixed Martial Arts Conditioning Coach.

MMACA President, John Spencer Ellis said: "MMA is an incredibly exciting sport with some of the fittest athletes in the world. It's time to take the training seriously like other sports like football or professional cycling."

The MMACA was developed to bridge the gap between sports conditioning science, MMA training methods, and direct application for the ring, octagon or cage.

Ellis added that MMACA is not looking to instruct or certify coaches in specific fight strategies or styles, but will be taught multiple business models ranging from programmes for general fitness enthusiasts to very high level training for professionals.

NESTA was established in 1992 and has been on the cutting edge of fitness trends since this time.