PRODUCT NEWS
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| Leisure trust introduces DNA profiling for fitness members |
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| 28 Jan 2020 . BY Tom Walker |
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| The DNA profiles will allow 1610 health coaches to devise personalised nutrition and exercise programmes for members / 1610 |
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Leisure trust 1610 will begin offering DNA testing to members at the leisure centres it runs on behalf of local authorities across Somerset, Devon and Dorset.
The scheme is being introduced as part of plans to offer members bespoke health and exercise programmes tailored to their personal health needs.
The DNA profiles, obtained through saliva samples, will allow 1610 health coaches to devise personalised nutrition and exercise programmes for members, including advice on vitamins and supplements, psychology and lifestyle changes.
1610 has partnered with DNA testing specialist Muhdo to offer the service.
”We have always adopted a holistic approach to health supported by the latest cutting edge developments in the health and leisure industry," said 1610 health development manager Amanda Godsell.
"Our members will be able to make informed decisions about their own health and fitness goals as a result of the testing and gain greater understanding of how their bodies work.”
Nathan Berkley, CEO of Muhdo, added: "DNA and epigenetics testing has the potential to help everyone from gold medal-winning athletes to individuals just wanting to get healthier.
"Working with 1610 is important for us as it means another avenue to reach people who could benefit from monitoring their internal health."
The service will cost £99 for 1610 members and £120 for non-members.
• DNA profiling has become increasingly popular among fitness operators in recent years. To read a full-length article on the emergence of DNA testing as a service at gyms, click here for HCM Issue 1 2016.
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