Exercise Professionals - At-home fitness group Echelon Fitness signs up designer Eric Villency...
26 Jan 2020 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

28 Dec 2019

At-home fitness group Echelon Fitness signs up designer Eric Villency
BY Tom Walker

Echelon provides indoor exercise bikes and mirror-like

Echelon provides indoor exercise bikes and mirror-like
photo: Echelon Fitness

At-home fitness company Echelon Fitness has signed a partnership deal with interior and product designer Eric Villency.

The deal will see the Villency Design Group create and develop a range of fitness equipment for Echelon, which currently provides indoor exercise bikes and mirror-like "Reflect" fitness solutions for the consumer market. Echelon also offers personalised workouts and an online community.

Villency Design Group has previously produced and developed designs for a number of leading fitness companies – including SoulCycle and Peloton – as well as well-known brands in other sectors, such as Mercedes-Benz, Delta, The Ritz-Carlton and ebay.

"This deal represents a tremendous opportunity for Echelon," said Lou Lentine, president of Echelon Fitness Multimedia.

"Eric has pioneered beautiful designs in the fitness industry and, with his unique viewpoint, Echelon will elevate the fitness experience for every enthusiast around the world helping us to become the global leader of the connected fitness industry."

Villency added: "Echelon's success has been driven by providing a great fitness experience at a tremendous value and we believe that good design isn't determined by price and it doesn't have to be expensive.

"We look forward to enhancing their designs and helping take the rider experience to the next level. Our philosophies align, great design and fitness should be accessible."

The move came after Echelon secured additional growth capital from North Castle Partners, a private equity firm that works with businesses promoting healthy, active and sustainable living.

North Castle's portfolio of prior and current companies includes brands such as Equinox, Barry's Bootcamp, Octane Fitness and Atkins.



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Jaguar Land Rover developing 'fitness seat' for its cars
Jaguar Land Rover developing 'fitness seat' for its cars   24 Jan 2020

Jaguar Land Rover (JLR) is dipping its toe into the wellness tech market with a new seating solution that aims to tackle the health risks of sitting .... more>>
Health-tech specialist hero acquires fourth business
Health-tech specialist hero acquires fourth business   24 Jan 2020

Health-tech brand hero has acquired Revitalise London – a preventative health and vitality specialist – as part of its plans to expand and strengthen .... more>>
Mindbody secures five-year tech partnership deal with F45
Mindbody secures five-year tech partnership deal with F45   24 Jan 2020

Wellness tech platform Mindbody has signed a five-year partnership deal with fitness franchise F45. The deal will see Mindbody's integrated software .... more>>
First 'floating fitness studio' set to launch at Maldives resort
First 'floating fitness studio' set to launch at Maldives resort   24 Jan 2020

Luxury resort Coco Bodu Hithi has revealed plans to launch the first "floating yoga studio" in the Maldives. The resort is working with .... more>>
New Apple Watch Connected programme rewards gym members
New Apple Watch Connected programme rewards gym members   23 Jan 2020

Tech giant Apple is venturing further into the wellness space by launching a new Apple Watch Connected programme, designed to reward gym members for .... more>>
Bells + Whistles designs new concept "social wellness club" in Los Angeles
Bells + Whistles designs new concept   23 Jan 2020

Bells + Whistles have designed a "social wellness club" in Los Angeles that has been conceived to help people reset mentally and physically from the .... more>>
Company profile


Incorpore Ltd

We believe every employee should have access to a company wellness programme, because we know healthy employees are good for business.

View full profile>>

Catalogue gallery


Featured Supplier

active-net unveils Gen Z-themed agenda

active-net unveils Gen Z-themed agenda

Active-net 2020 has revealed the agenda for the two-day educational, networking and business meetings event, which takes place next month. More>>




in this issue

• Health club membership hits record
• Digme Fitness acquires Another Space
• £24m Game of Thrones attraction for N-Ireland



Latest jobs

Jobs Search



Gym Instructor
Salary: Competitive
Location: Bridgwater, UK
Company: PureGym
Gym Instructor
Salary: Competitive
Location: Thornbury, Bradford, UK
Company: PureGym
Gym Instructor
Salary: Competitive
Location: Haverhill, UK
Company: PureGym
Estates Management Co-ordinator
Salary: Competitive salary
Location: Croydon, UK
Company: The Gym Group
Diary dates
Powered by leisurediary.com




23-26 Jan 2020

Les Thermalies, the water & well-being exhibition

Carrousel du Louvre, Paris, France


26-29 Jan 2020

Green Spa Network Congress

The Oaks, Ojai, United States



Health Club Management magazine 2020 issue 1
Health Club Management
2020 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Simon Flint
New launches, new brands, acquisitions, diversification, expansion and franchising are driving the explosive growth of Evolution Wellness in Asia. The CEO talks to Kate Cracknell More>>
  Promotional feature: Technogym
Build new training experiences with Technogym in 2020 More>>


Health Club Management magazine 2019 issue 11

Health Club Management
2019 issue 11

View issue contents
View turning pages
Download PDF
  Interview: Taru Vähätalo
The co-founder of Finland’s pioneering fitness brand GOGO tells us about the company’s journey, from its beginnings as the country’s first full-service fitness club More>>
  Events calendar:
We round up the most exciting upcoming industry events from across the globe More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd