Exercise Professionals - PureGym to acquire European operator Fitness World...
26 Jan 2020 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

12 Dec 2019

PureGym to acquire European operator Fitness World
BY Tom Walker

The deal will give PureGym significant scale in continental Europe

The deal will give PureGym significant scale in continental Europe
photo: PureGym

PureGym is set to become the second largest fitness operator in Europe, after revealing plans to acquire Danish chain Fitness World.

Fitness World is the largest fitness provider in Denmark and also has operations in Switzerland and Poland.

Founded in 2005, it has grown to become one of Europe’s leading value-based fitness providers, with more than 230 gyms and around 600,000 members. It has increased its market share of the European low-cost market both organically and through the acquisition of Condizione in Poland in 2015 and then Basefit in Switzerland in 2018.

In addition to its international estate of gyms, Fitness World also has its own sports nutrition brand, Functional Nutrition, and a bespoke member fitness app.

In 2018 Fitness World had revenues of £175m and EBITDA of £38m.

The deal will give PureGym significant scale in continental Europe and rapidly accelerate its international expansion, which includes plans for trial sites in the US.

PureGym has opened more than 70 sites since being acquired by funds controlled by Leonard Green & Partners (LGP) in 2017 and currently has 263 sites in the UK.

The combined PureGym/Fitness World group will be trading from more than 500 sites – second only in size to Basic Fit in the European market.

“This transaction brings together two well matched, successful market-leading businesses and the combination creates a powerful platform from which to accelerate growth and deliver on our purpose of getting even more people, more active, more often," said Humphrey Cobbold, CEO of PureGym.

"The acquisition of Fitness World is a transformational deal for PureGym and will support our long-held ambition to become a leading international gym and fitness operator.

"Fitness World is a business we know well and have long admired. The team there have done an outstanding job in building unparalleled leadership in the highly attractive Danish market with exciting growth positions in Switzerland and Poland.

"My management team and I are genuinely excited to welcome Steen and all his colleagues in Denmark, Switzerland and Poland to our ‘fitness family’. We firmly believe that there is a great future ahead for all of us.”

Steen Albrechtslund, CEO of Fitness World, added: “PureGym's decision to invest in Fitness World is testament to the business we have built, which is the overwhelming market leader in Denmark and a growing player in Switzerland and Poland.

"Like PureGym, we are passionate about making fitness more affordable and accessible. We believe that the combined business will create an even more impactful business, enabling us to take our attractive proposition to more people across Europe."

The transaction is expected to be completed in early 2020 subject to standard completion conditions.



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Jaguar Land Rover developing 'fitness seat' for its cars
Jaguar Land Rover developing 'fitness seat' for its cars   24 Jan 2020

Jaguar Land Rover (JLR) is dipping its toe into the wellness tech market with a new seating solution that aims to tackle the health risks of sitting .... more>>
Health-tech specialist hero acquires fourth business
Health-tech specialist hero acquires fourth business   24 Jan 2020

Health-tech brand hero has acquired Revitalise London – a preventative health and vitality specialist – as part of its plans to expand and strengthen .... more>>
Mindbody secures five-year tech partnership deal with F45
Mindbody secures five-year tech partnership deal with F45   24 Jan 2020

Wellness tech platform Mindbody has signed a five-year partnership deal with fitness franchise F45. The deal will see Mindbody's integrated software .... more>>
First 'floating fitness studio' set to launch at Maldives resort
First 'floating fitness studio' set to launch at Maldives resort   24 Jan 2020

Luxury resort Coco Bodu Hithi has revealed plans to launch the first "floating yoga studio" in the Maldives. The resort is working with .... more>>
New Apple Watch Connected programme rewards gym members
New Apple Watch Connected programme rewards gym members   23 Jan 2020

Tech giant Apple is venturing further into the wellness space by launching a new Apple Watch Connected programme, designed to reward gym members for .... more>>
Bells + Whistles designs new concept "social wellness club" in Los Angeles
Bells + Whistles designs new concept   23 Jan 2020

Bells + Whistles have designed a "social wellness club" in Los Angeles that has been conceived to help people reset mentally and physically from the .... more>>
Company profile


Harlands Group

Harlands Group is the leading provider of membership management services to leisure operators, processing over 2.3 million Direct Debits monthly. We do more than process payments, we make life easier and help our clients.

View full profile>>

Catalogue gallery


Featured Supplier

active-net unveils Gen Z-themed agenda

active-net unveils Gen Z-themed agenda

Active-net 2020 has revealed the agenda for the two-day educational, networking and business meetings event, which takes place next month. More>>




in this issue

• Health club membership hits record
• Digme Fitness acquires Another Space
• £24m Game of Thrones attraction for N-Ireland



Latest jobs

Jobs Search



Gym Instructor
Salary: Competitive
Location: Bridgwater, UK
Company: PureGym
Gym Instructor
Salary: Competitive
Location: Thornbury, Bradford, UK
Company: PureGym
Gym Instructor
Salary: Competitive
Location: Haverhill, UK
Company: PureGym
Estates Management Co-ordinator
Salary: Competitive salary
Location: Croydon, UK
Company: The Gym Group
Diary dates
Powered by leisurediary.com




23-26 Jan 2020

Les Thermalies, the water & well-being exhibition

Carrousel du Louvre, Paris, France


26-29 Jan 2020

Green Spa Network Congress

The Oaks, Ojai, United States



Health Club Management magazine 2020 issue 1
Health Club Management
2020 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Simon Flint
New launches, new brands, acquisitions, diversification, expansion and franchising are driving the explosive growth of Evolution Wellness in Asia. The CEO talks to Kate Cracknell More>>
  Events calendar:
Don’t miss these important fitness industry conferences and exhibitions taking place in February and March 2020 More>>


Health Club Management magazine 2019 issue 11

Health Club Management
2019 issue 11

View issue contents
View turning pages
Download PDF
  Promotional feature: miha bodytec
Bodystreet, the global leader in Electro Muscle Stimulation training, has had a successful year in 2019, growing their reach across the UK. Master franchisor Mark Holland tells us more More>>
  Group exercise: The power of groupness
Does your fitness studio off er the antidote to tech-driven loneliness? More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd