Exercise Professionals - Boutique operator P.volve opens flagship studio in New York...
13 Nov 2019 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

28 Oct 2019

Boutique operator P.volve opens flagship studio in New York
BY Tom Walker

Former Miss Universe and social media influencer Olivia Culpo at the new P.volve studio

Former Miss Universe and social media influencer Olivia Culpo at the new P.volve studio
photo: P.volve

P.volve, the boutique fitness brand founded by celebrity trainer couple Stephen Pasterino and Rachel Katzman, has opened a new "multi-million dollar" flagship studio in the heart of New York's Soho district.

The 6,700sq ft (622sq m) fitness studio houses a main exercise studio space capable of hosting 30 people, a private studio for high-end clients – accessed through a "VIP elevator" – and a large retail space.

P.volve has attracted a celebrity following – which includes former Miss Universe and social media influencer Olivia Culpo – to its functional fitness-based HIIT workouts, which it has been offering through online programmes and live streams.

"P.volve is the opposite of a gruelling, high-impact, painful workout," said co-founder Pasterino.

"Instead, it's a safer, functional movement-based method to help you achieve the beautiful, natural muscle tone and healthy results you want. The idea is to enjoy it – pain isn't gain. Pain is just pain."

The studio is the brand's first location and will also be used to broadcast live streams.

Co-founder and CEO Rachel Katzman said: "We are so excited to finally open our doors in the heart of Soho.

"It's been a dream come true to build out a studio of this size and to elevate our class experience to the next level."

P.volve also produces its own, branded exercise equipment, which it retails online.



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
1Rebel partners with Technogym to launch at-home fitness platform
1Rebel partners with Technogym to launch at-home fitness platform   12 Nov 2019

Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform to rival the likes of Peloton. The new .... more>>
Sport England: 'Spogo was unsustainable, but not a waste'
Sport England: 'Spogo was unsustainable, but not a waste'   11 Nov 2019

Sport England has published an update on its digital strategy, in which the grassroots organisation offers insight into its handling of Spogo, a now .... more>>
Beachbody co-founder Jon Congdon launches digital health and fitness platform Openfit
Beachbody co-founder Jon Congdon launches digital health and fitness platform Openfit   11 Nov 2019

A new all-in-one digital platform will begin offering certified, trainer-led live group fitness classes in tandem with personalised nutrition .... more>>
Peloton CEO John Foley says he finds company's falling share price baffling
Peloton CEO John Foley says he finds company's falling share price baffling   11 Nov 2019

Peloton co-founder and CEO John Foley has admitted that he is baffled as to why shares in the company have "gone backwards" since its IPO in .... more>>
Best Practice Architecture's design touches create a progressive gym
Best Practice Architecture's design touches create a progressive gym   08 Nov 2019

Seattle-based studio Best Practice Architecture has created a new gym with innovative design touches and thoughtful use of materials and colour. The .... more>>
Just 15 min of exercise a day would 'boost world economy by US$100bn'
Just 15 min of exercise a day would 'boost world economy by US$100bn'   08 Nov 2019

A study assessing the impact of physical inactivity on national economies has suggested that if all adults aged 18-64 walked just 15 minutes more a .... more>>
Company profile


Xponential Fitness LLC

We are experts in successful studio operations, and our sole aim is on supporting our franchisees to become proficient and profitable.

View full profile>>

Catalogue gallery


Featured Supplier

ProSlide appoints Chantal Theoret as director of global marketing

ProSlide appoints Chantal Theoret as director of global marketing

ProSlide Technology has appointed Chantal Theoret as its new director of global marketing. More>>




in this issue

• Access to leisure for all NHS patients
• Westminster 'must focus on inactivity'
• £20m Silverstone Experience opens



Latest jobs

Jobs Search



General Manager - West Croydon
Salary: Bonus
Location: Surrey, England
Company: The Gym Group
Accounts Payable Assistant
Location: Surrey, England
Company: The Gym Group
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Manchester, UK
Company: The Gym Group
Sales Account Manager
Salary: Competitive
Location: Bristol
Company: Technogym
Diary dates
Powered by leisurediary.com

13-15 Nov 2019

Cosmoprof Asia Hong Kong

Hong Kong Convention & Exhibition Centre, Hong Kong SAR


18-19 Nov 2019

European Health Prevention Day

Chamber of Commerce (IHK) , Wiesbaden, Germany



Health Club Management magazine 2019 issue 10
Health Club Management
2019 issue 10

View issue contents
View on turning pages
Download PDF
  Promotional feature: Active IQ
Maximising your Managers More>>
  Interview: Paul Juris
Brooklyn Boulders’ director of sports science tells how the climbing brand is incorporating fitness into its offering, with tech that gives a workout efficiency score More>>


Health Club Management magazine 2019 issue 9

Health Club Management
2019 issue 9

View issue contents
View turning pages
Download PDF
  Supplier showcase: Technogym
Biocircuit attracts members More>>
  Promotional feature: Physical Company Ltd
As Physical Company celebrates its 30th anniversary, we talk to managing director John Halls to fi nd out how this leading supplier continues to improve with age More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd