Exercise Professionals - Mindbody report: employing "right trainers" key to customer retention...
21 Aug 2019 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

11 Jul 2018

Mindbody report: employing "right trainers" key to customer retention
BY Tom Walker

34 per cent of those who mainly attend gyms for weight training value the trainer's fitness knowledge the most

34 per cent of those who mainly attend gyms for weight training value the trainer's fitness knowledge the most

Fitness operators looking to improve their member retention should focus on recruiting "knowledgeable, friendly instructors".

One in five (20 per cent) people who exercise regularly see having the "right instructor" as the most important factor in sticking to a new fitness regime – but just 4 per cent of people claim to have found their “dream instructor”.

The skills that gym members most value in their trainers differs depending on the member's preferred method of primary exercise.

34 per cent of those who mainly attend gyms for weight training value the trainer's fitness knowledge the most, while the most important quality for those who do HIIT is an instructor's ability to push them hard.

For those who visit gyms mainly to attend yoga sessions, the trainer's patience is the most valued skill.

The findings come from a study undertaken by management software provider Mindbody, which researched data obtained from gyms and studios which use its platform.

“We see in our data that a growing number of people are turning to pay-as-you-go classes and PT sessions as opposed to fixed gym memberships, which presents both a challenge and an opportunity for studios and gyms," said Charlotte Newton, Mindbody's senior marketing manager for EMEA.

“Finding the right instructors who can match clients' needs will really help in driving repeat visits – whether it’s retention or growth that gyms and studios are aiming for.

"The trainers should mirror the brand, reflect the operator's values and help it build its community.”

As part of the study, Mindbody listed the top five traits that gym users in general look for from their instructors:

1. A friendly personality (27 per cent of all members)
2. Knowledge of the industry (22 per cent)
3. Highly qualified (14 per cent)
4. Patience (12 per cent)
5. A positive attitude (10 per cent)



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Ukactive begins search for two new board directors as it looks to broaden its membership
Ukactive begins search for two new board directors as it looks to broaden its membership   21 Aug 2019

ukactive has begun a search for two additional members to join its board of directors. It is looking to add two new faces to represent either leisure .... more>>
Spenga ramps up expansion with two new locations – plans 300 sites by 2023
Spenga ramps up expansion with two new locations – plans 300 sites by 2023   20 Aug 2019

Boutique fitness franchise Spenga has opened two new locations as it looks to ramp up its US expansion plans. The two new studios – in Marietta, .... more>>
'Anti-franchise franchise' Fit Body Boot Camp plans 200 new locations
'Anti-franchise franchise' Fit Body Boot Camp plans 200 new locations   19 Aug 2019

Fitness franchise Fit Body Boot Camp has revealed that it has more than 200 new locations under development. Founded in 2009 by entrepreneur Bedros .... more>>
Blurring the boundaries of retail and fitness: DW Fitness First launches kit and collect service
Blurring the boundaries of retail and fitness: DW Fitness First launches kit and collect service   16 Aug 2019

DW Fitness First has launched its new Kit & Collect service, aimed at increasing secondary revenue at its clubs by "turning its changing rooms into .... more>>
The Lancet: social media preventing teenagers being physically active – and affecting their mental health
The Lancet: social media preventing teenagers being physically active – and affecting their mental health   16 Aug 2019

Teenagers' 'incessant' use of social media is radically reducing the time they spend sleeping and exercising – and could have a detrimental effect on .... more>>
Wattbike secures BUPA deal – will provide 30+ clinics with indoor cycles
Wattbike secures BUPA deal – will provide 30+ clinics with indoor cycles   15 Aug 2019

Wattbike has secured a deal to supply more than 30 Bupa Health Clinic sites across the UK with its indoor bikes. The partnership deal will see .... more>>
Company profile


Legend Club Management Systems (UK) Ltd

Legend’s ultra-reliable cloud-based management software provides our customers a competitive edge.

View full profile>>

Catalogue gallery


Featured Supplier

Dyaco grows UK business with new headquarters and key appointment

Dyaco grows UK business with new headquarters and key appointment

Following a year of strong growth, leading fitness equipment provider Dyaco has moved to a new UK headquarters in Milton Keynes, marking a significant milestone for the company. More>>




in this issue

• Equinox's home fitness launch overshadowed by Trump furore
• Holmes Place founder takes over TRIB3
• Merlin Entertainments returns to growth



Latest jobs

Jobs Search



Sales and Fitness Manager
Salary: Competitive
Location: Erith, UK
Company: Lex Leisure
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Birmingham, UK
Company: The Gym Group
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Birmingham, UK
Company: The Gym Group
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: High Wycombe, UK
Company: The Gym Group
Diary dates
Powered by leisurediary.com




03 Sep 2019

Spa Business Bootcamp Course

Laico Hotels & Resorts Regency, Nairobi, Kenya


05 Sep 2019

Spa Business Bootcamp Course

Sarova Whitesands Beach Resort & Spa, Mombasa, Kenya



Health Club Management magazine 2019 issue 8
Health Club Management
2019 issue 8

View issue contents
View on turning pages
Download PDF
  fitness-kit.net: Product innovations
Check out the most innovative new products in health and fitness from Kaia Health, Physical Company, Pulse Fitness and Hutchison Technologies More>>
  Supplier showcase: Pavigym
Fitness expert, Matt Roberts, has chosen Pavigym’s PRAMA system to create an immersive, personalised workout experience at his new gym at The Langley hotel in Berkshire More>>


Health Club Management magazine 2019 issue 7

Health Club Management
2019 issue 7

View issue contents
View turning pages
Download PDF
  fitness-kit.net: Product innovations
Check out the most innovative new products in health and fitness from Keepme, RecoveRing, Jordan, Firstbeat and Shapewatch More>>
  Asia: Crazy fit Asia
Over 300 delegates recently gathered in Singapore for the inaugural World Fit Summit conference. Steph Eaves attended to talk to founder Ross Campbell about what’s happening in Asian fitness More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd