PRODUCT NEWS
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| Immotion reveals details of new Merlin partnerships |
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| 19 Feb 2019 . BY Lauren Heath-Jones |
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| Immotion VR experiences will be rolled out at Lego Discovery and SeaLife centres |
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we are well placed to take advantage of the opportunities ahead of us, and remain extremely confident that Immotion Group is set to become the leading out of home immersive VR operator in the world
– Martin Higginson, CEO of Immotion Group |
UK VR agency Immotion has released details of its extended partnership with Merlin Entertainments.
Following the success of The Great Lego Race, an attraction powered by Immotion's VR technology, at The Lego Discovery Centres in Boston, US, and Manchester, UK, Merlin has agreed to the roll out of Immotion's VR Cinematic Platforms across the Lego Discovery Centre estate, as well as at a Legoland Hotel in Germany. Immotion will also supply a total of 42 headsets across the estate, while a further six machines and 12 headsets will be installed at Lego Discovery Centres across Asia.
In addition, an initial trial has also agreed for Immotion's 'subsea edutainment' experience to be rolled out at three SeaLife Centres in Germany and Australia, with an ultimate goal of rolling out Immotion's Blue Ocean VR cinematic experiences across the wider Sea Life estate.
Martin Higginson, CEO of Immotion Group, said: "Our mantra has always been: 'Test, Roll-Out' and the extension of the Merlin relationship is a significant milestone for the company. Endorsement from Merlin, one of the largest entertainment operators in the world, underpins our belief and confidence in our business model.
"The commercial success of our recent trials, which are being converted into long-term agreements, has shown our ability to deliver revenue for our partners. We believe we are well placed to take advantage of the opportunities ahead of us, and remain extremely confident that Immotion Group is set to become the leading out of home immersive VR operator in the world.
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