Exercise Professionals - Protein by Mars: Increase sales with the brands your members trust
27 May 2018 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

23 Jan 2018

Increase sales with the brands your members trust

Supplier: Protein by Mars
More Protein by Mars details


Increase sales with the brands your members trust

The sale of powder-based protein products makes up 36 per cent of the the UK sports nutrition market
By 2019, the UK sports nutrition market is predicted to increase by a further eight percent to £527 million, with sales of powder-based protein products making up 36 per cent of the market, followed closely by protein bars.

The majority of these sales are generated through very targeted end user channels, including gyms, national chains and independents, leisure centres and specialist in this field. It has been suggested however, that the increasing number of online retailers is making it harder for traditional outlets to generate a good profit from the sales of these products, as the market continues to boom in popularity.

For gyms, offering products with a familiar brand that the consumer recognises is proving to be the most powerful route to purchase. Not all members will be familiar with specialist brands, and often buy on impulse. Due to this, most gyms find that the product lines with the strongest brand recognition sell through at a much higher rate compared to those lesser known.

Anthony Potts, gym owner at TNT in Reading said: “We have been stocking the Mars and Snickers Protein Bars for over a year now, and we typically see a 4:1 rate of sale of these bars against our next most popular.”

Potts adds: “For customers who use our facilities that are less familiar with specialist sports nutrition brands, they are drawn into the brands they recognise, and enjoy the taste of. We have since introduced Bounty and Mars Xtra Choc, which we sold out of completely within a week, and we have now been trialling the sale of Mars 100% Whey Protein Powder, which has proved just as popular.

Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: "We developed our range of Mars, Snickers, Bounty and Mars Xtra Choc protein products to offer the consumer familiarity, in a market that is becoming saturated with unfamiliar, low-quality products. Our Mars brand particularly, for both protein bars and whey powders, has seen a phenomenal level of growth in sales, with a 1,099 per cent increase in 2017 compared to 2016 when it first launched."

To offer your members the latest protein products from Protein by Mars, please call 01452 378500 with all stockist enquires.


Supplier: Protein by Mars

Mars Chocolate Drinks and Treats Europe represent a range of Mars Chocolate Drinks and Treats Europe Ltd is owned by MARS® Incorporated, a leading global food company, and is committed to addressing health and wellness issues and promoting healthy lifestyles.

Web: www.marschocolatedrinksandtreats.com
More Protein by Mars details

Product news
Les Mills launches ballet-inspired training programme   24 May 2018

Les Mills launches ballet-inspired training programme

Billed as the modern interpretation of classical ballet, Les Mill new Barre class capitalises on the trend for ballet-inspired training of recent years.

WestWon named as official leasing partner for WaterRower   24 May 2018

WestWon named as official leasing partner for WaterRower

WestWon has announced a new partnership with WaterRower UK, that will see the fitness equipment leasing and finance company become WaterRower's official UK leasing partner.

Concept2 expands range with new BikeErg   22 May 2018

Concept2 expands range with new BikeErg

Concept2 has expanded its line of ergometers with the launch of its latest innovation, the BikeErg.

Pulse Fitness launches multitasking strength training line   18 May 2018

Pulse Fitness launches multitasking strength training line

Pulse Fitness has launched a new range of strength machines that can be easily adjusted through a pull-spring loaded, lock-pin system to accommodate two different exercises.

New Five Concept range 'bridges the gap' between fitness and wellness   18 May 2018

New Five Concept range 'bridges the gap' between fitness and wellness

German boutique fitness company Five Concept debuted its brand new range of Mobility equipment at this year's FIBO.

Bannatyne Group appoints manager for new spa at Ingleby Barwick   03 May 2018

Bannatyne Group appoints manager for new spa at Ingleby Barwick

The Bannatyne Group has appointed a new manager for its Ingleby Barwick health club spa launch.

Spinning guru Johnny G partners with Dyaco to launch innovative new bike   02 May 2018

Spinning guru Johnny G partners with Dyaco to launch innovative new bike

Indoor-cycling guru and Spinning inventor Johnny G has secured a development partnership with Dyaco to create the new Johnny G by Spirit Bike.

Newry, Mourne and Down District Council selects Legend Club Management Systems   30 Apr 2018

Newry, Mourne and Down District Council selects Legend Club Management Systems

Newry, Mourne & Down District Council (NMDDC) has selected Legend Club Management Systems as its new, one- step, single system registration, online booking and membership management solution as part of a wider initiative to improve the health and wellbeing of residents in the district.

Company profile


Core Health & Fitness

Core Health & Fitness markets its products under the Star Trac®, StairMaster®, Schwinn® and Nautilus® brands.

View full profile>>

Catalogue gallery


Featured Supplier

Could your spa benefit from offering Ozone Therapy?

Could your spa benefit from offering Ozone Therapy?

Ozone, via a steam sauna cabinet, is a multi-tasking therapy that practitioners in all wellness sectors advocate for their customers. More>>




in this issue

• Spending on fitness and sport on the up
• Xponential Fitness to enter UK market
• IHG moves in on UK luxury market



Latest jobs

Jobs Search



Personal Trainer
Salary: Circa £20,000
Location: Buckinghamshire, UK
Company: The Langley Spa
Personal Trainer
Salary: Competitive Salary & Benefits
Location: Dubai - United Arab Emirates
Company: Smart Fitness
Operations Manager, Erith Leisure Centre
Salary: £22,000 - £23,500 per annum
Location: Avenue Road, Erith DA8 3AT, UK
Company: Lex Leisure
Personal Trainer
Salary: Unlimited Earning Potential!
Location: Southwark SE1 1YZ, UK
Company: énergie group
Swimming Instructor
Location: Leeds, UK
Company: Parkwood Leisure
Diary dates
Powered by leisurediary.com




24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


29 May - 02 Jun 2018

ACSM's 65th Annual Meeting

Various, Minneapolis, United States



Health Club Management magazine 2018 issue 5
Health Club Management
2018 issue 5

View issue contents
View on turning pages
Download PDF
  Promotional feature: Dyaco
UFC commercial range offers gyms a brand “synonymous with elite-level performance” More>>
  Promotional feature: Legend
Industry software provider has been investing in R&D since 2002 to underpin the success of its clients More>>


Health Club Management magazine 2018 issue 4

Health Club Management
2018 issue 4

View issue contents
View turning pages
Download PDF
  ukactive update: Join the uprising
ukactive CEO Steve Ward discusses the new Active Uprising event, which is set to launch this year in Manchester More>>
  Promotional feature: Perfect Gym
Improving retention with AI More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd