Exercise Professionals - Protein by Mars: Increase sales with the brands your members trust
19 Dec 2018 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

23 Jan 2018

Increase sales with the brands your members trust

Supplier: Protein by Mars
More Protein by Mars details


Increase sales with the brands your members trust

The sale of powder-based protein products makes up 36 per cent of the the UK sports nutrition market
By 2019, the UK sports nutrition market is predicted to increase by a further eight percent to £527 million, with sales of powder-based protein products making up 36 per cent of the market, followed closely by protein bars.

The majority of these sales are generated through very targeted end user channels, including gyms, national chains and independents, leisure centres and specialist in this field. It has been suggested however, that the increasing number of online retailers is making it harder for traditional outlets to generate a good profit from the sales of these products, as the market continues to boom in popularity.

For gyms, offering products with a familiar brand that the consumer recognises is proving to be the most powerful route to purchase. Not all members will be familiar with specialist brands, and often buy on impulse. Due to this, most gyms find that the product lines with the strongest brand recognition sell through at a much higher rate compared to those lesser known.

Anthony Potts, gym owner at TNT in Reading said: “We have been stocking the Mars and Snickers Protein Bars for over a year now, and we typically see a 4:1 rate of sale of these bars against our next most popular.”

Potts adds: “For customers who use our facilities that are less familiar with specialist sports nutrition brands, they are drawn into the brands they recognise, and enjoy the taste of. We have since introduced Bounty and Mars Xtra Choc, which we sold out of completely within a week, and we have now been trialling the sale of Mars 100% Whey Protein Powder, which has proved just as popular.

Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: "We developed our range of Mars, Snickers, Bounty and Mars Xtra Choc protein products to offer the consumer familiarity, in a market that is becoming saturated with unfamiliar, low-quality products. Our Mars brand particularly, for both protein bars and whey powders, has seen a phenomenal level of growth in sales, with a 1,099 per cent increase in 2017 compared to 2016 when it first launched."

To offer your members the latest protein products from Protein by Mars, please call 01452 378500 with all stockist enquires.


Supplier: Protein by Mars

Mars Chocolate Drinks and Treats Europe represent a range of Mars Chocolate Drinks and Treats Europe Ltd is owned by MARS® Incorporated, a leading global food company, and is committed to addressing health and wellness issues and promoting healthy lifestyles.

Web: www.marschocolatedrinksandtreats.com
More Protein by Mars details

Product news
Free Soul celebrates first year in business with new product launches   17 Dec 2018

Free Soul celebrates first year in business with new product launches

Free Soul, a UK-based lifestyle brand, has celebrated its first year in business by expanding its product range to include new Vegan and Whey Proteins.

RIG app receives new investment to drive growth 
  26 Nov 2018

RIG app receives new investment to drive growth

On-demand fitness app RIG has received new financial backing that will help strengthen its position in the UK market as well as foster international growth.

Reebok and GymCube partner with REPs to launch new coaching app   20 Nov 2018

Reebok and GymCube partner with REPs to launch new coaching app

Reebok and GymCube have announced a new partnership with the Register of Exercise Professionals (REP) that will see the trio launch a new app.

Firstbeat launches fitness tracking tool 
  20 Nov 2018

Firstbeat launches fitness tracking tool

Sports and analytics company Firstbeat has upgraded its Lifestyle Assessment coaching tool to include a new feature that measures users overall fitness.

Legend announce release of innovative software module Active Outcomes   19 Nov 2018

Legend announce release of innovative software module Active Outcomes

Legend Club Management Systems is pleased to announce the release of Active Outcomes, its latest innovative software module.

Matrix transforms gym facilities at Imperial College London   14 Nov 2018

Matrix transforms gym facilities at Imperial College London

Matrix Fitness has completely transformed the gym facilities at Imperial College London following a major installation.

Astons Health Studio becomes one of the first gyms to offer eGym SmartStart tech on Precor equipment   13 Nov 2018

Astons Health Studio becomes one of the first gyms to offer eGym SmartStart tech on Precor equipment

Astons Health Studio in Chichester has become one of the first gyms in the country to offer eGym SmartStart technology on its Precor CV consoles.

TVS flooring transforms Canterbury Sports Centre   02 Nov 2018

TVS flooring transforms Canterbury Sports Centre

TVS Group, a sports flooring company specialising in physical activity spaces, has completed a major flooring installation project at the Cantebury Sports Centre at the University of Kent.

Company profile


Ridgeway Furniture Manufacturing Limited

Our commitment is to manufacture and install all products directly to clients, fully meeting and beating their expectations.

View full profile>>

Catalogue gallery


Featured Supplier

Matrix Fitness launches range of Target Training Cycles to UK market

Matrix Fitness launches range of Target Training Cycles to UK market

Matrix Fitness is set to transform the indoor cycling class with the launch of its Target Training Cycles. More>>




in this issue

• Third of children live sedentary lived
• Victus Soul opens first studio in London
• Brutalist building to reopen as luxury hotel



Latest jobs

Jobs Search



People Team Administrator
Salary: Competitive Salary & Fantastic Benefits
Location: Surrey, England, UK
Company: The Gym Group
Food & Beverage Assistant
Salary: National Minimum Wage
Location: Cardiff, UK
Company: Legacy Leisure
Food & Beverage Assistant
Salary: National Minimum Wage
Location: Cardiff, UK
Company: Legacy Leisure
Assistant Regional Director
Salary: Circa £48,000 per annum
Location: Oxfordshire, UK
Company: Parkwood Leisure
Casual Recruitment Day
Salary: £5.90-£7.83 dependent on role
Location: Thornbury, UK
Company: Circadian Leisure Trust
Diary dates
Powered by leisurediary.com

15 Jan 2019

Prospects 2019

Expedia HQ, London, United Kingdom


15-17 Jan 2019

EAG International

ExCel London Exhibition Centre, London,



Health Club Management magazine 2018 issue 11
Health Club Management
2018 issue 11

View issue contents
View on turning pages
Download PDF
  Wellness: Reimagining ageing
A new report tells us that people should be getting more active as they age, not less. We take a closer look at the facts and why we need to transform perceptions of ageing More>>
  Promotional feature: Physical Company Ltd
Evo Bench offers an innovative, flexible training solution that’s ideal for smaller and boutique spaces More>>


Health Club Management magazine 2018 issue 10

Health Club Management
2018 issue 10

View issue contents
View turning pages
Download PDF
  Talking point: Gymtimidation
How can we ensure people are genuinely welcomed into clubs, to grow market penetration? Our panel debates the issues More>>
  IHRSA update: The IHRSA Global 25
IHRSA ranks the world’s top fitness operators by revenue growth, unit growth and number of members More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd