Exercise Professionals - Dyaco signs licensing deal with Philips to launch medical fitness equipment...
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05 Feb 2019

Dyaco signs licensing deal with Philips to launch medical fitness equipment
BY Tom Walker

The new line will form a new category for the Philips brand licensing portfolio

The new line will form a new category for the Philips brand licensing portfolio

Fitness kit manufacturer Dyaco has revealed plans to launch a new line of medical and rehabilitation fitness equipment under a brand licensing agreement with technology giant Philips.

The new Philips Physical Therapy Solutions will form a new category for Philips' brand licensing portfolio.

Developed using rehabilitation strategies and technologies that address the active ageing population – and deficiencies in those using the kit – the line has been designed to enhance recovery outcomes.

With tailored adjustments and proprietary features, the products enable clinicians and
therapists the ability to prescribe physical therapy programs for an individual’s specific needs.

Products included in the initial launch include a medical and rehab treadmill, recumbent bike, upright bike, recumbent stepper and stepper with removable seat for wheelchair access.

“The partnership with Dyaco International will develop an important category in Philips’ healthcare brand licensing portfolio in both the professional and home sectors, helping to improve people’s lives and deliver better outcomes,“ said Spencer Ramsey, senior director of Global Brand Licensing at Philips.

The Philips line of medical and rehabilitation equipment is due to launch in the US market the first quarter of 2019, with further market roll-outs later in the year.



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