Exercise Professionals - Could financial incentives be the key to getting people more physically active?...
17 Dec 2018 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

28 Nov 2018

Could financial incentives be the key to getting people more physically active?
BY Tom Walker

The study examined the effect of a physical activity rewards programme, ran by health insurer Vitality in partnership with Apple Watch

The study examined the effect of a physical activity rewards programme, ran by health insurer Vitality in partnership with Apple Watch

A study by research institute RAND Europe has suggested that there is a guaranteed way to dramatically increase people's physical activity levels – by offering them tangible financial rewards.

Described as the "largest behaviour change study on physical activity" RAND charted the behaviours of more than 400,000 people in the UK, US and South Africa.

The study examined the effect of a physical activity rewards programme ran by health insurer Vitality.

Vitality traditionally offers its customers "treats" – such as cinema tickets and retail vouchers – in return for regular trips to the gym, which are verified by swiping membership cards.

For the study, however, Vitality launched a new incentive with a direct financial benefit.

Called Vitality Active Rewards with Apple Watch, the programme allowed members to acquire an Apple Watch by paying a minimal up-front amount – and then reducing their monthly payments to zero by meeting their physical activity goals.

Participants taking up the Apple Watch offer increased their physical activity levels, on average, by 34 per cent – which translates to 4.8 extra days of activity per month.

Crucially, activity levels increased across the customer spectrum, regardless of health status, age or gender.

According to Vitality founder, Adrian Gore, the study proved that the incentive of not having to pay more for the watch was an effective way of increasing activity levels.

"This landmark study contributes to a deeper understanding of how people can be incentivised to live fitter and healthier lives," Gore said.

"The significance for individuals, the insurance industry and wider society is profound."

The findings were revealed at an event in London, which was attended by the UK health secretary Matt Hancock and Nobel Prize-winning economist – and author of Nudge – Richard Thaler.

Responding to the findings of the report, ukactive CEO Steven Ward said: “This unparalleled research proves that inspiring physical activity on a global scale is not only possible, but deliverable.

“This study should be at the forefront of the Health Secretary’s mind as he turns the focus towards prevention over cure. The challenge now is to develop an affordable and integrated model for physical activity that targets the communities that need it most.

“As our health and social care systems creak under the strain of an ageing society, the insurance sector has a powerful role to play in using physical activity to help us move more and age well.”

To read the full RAND Europe report, click here.



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
£2.5m study to chart benefits of exercise for prostate cancer sufferers
£2.5m study to chart benefits of exercise for prostate cancer sufferers   17 Dec 2018

The National Institute for Health Research (NIHR) is investing £2.5m in a study to find out whether long-term exercise can help tackle the side .... more>>
Digme founder: 'pay-as-you-go model will become more prominent'
Digme founder: 'pay-as-you-go model will become more prominent'   17 Dec 2018

Geoff Bamber, founder of boutique fitness chain Digme, predicts that the industry will see a number of pay-as-you-go operators entering the sector – .... more>>
EMD UK names industry veteran Nigel Wallace as chair
EMD UK names industry veteran Nigel Wallace as chair   14 Dec 2018

EMD UK, the national governing body for group exercise, has appointed fitness industry veteran Nigel Wallace as its new chair. Wallace spent eight .... more>>
Play and 'fun activities' should be available throughout life to improve health and wellness
Play and 'fun activities' should be available throughout life to improve health and wellness   13 Dec 2018

Experts have urged governments and industry to increase opportunities for play and fun physical activities throughout life – especially in older years .... more>>
Parkrun secures £3m grant from Sport England
Parkrun secures £3m grant from Sport England   13 Dec 2018

Sport England is to invest £3m in the popular Parkrun movement, with a focus on helping more women and people from lower socio-economic groups to get .... more>>
FIBO and Leisure Media announce collaboration
FIBO and Leisure Media announce collaboration   12 Dec 2018

FIBO Global Fitness, organiser of the FIBO portfolio of fitness shows, has announced a partnership with global publisher, Leisure Media, owner of .... more>>
Company profile


Wattbike

Wattbike have transformed bespoke spaces into Wattbike Zones for operators and studios, strengthened with motivating graphics to individualise their spaces.

View full profile>>

Catalogue gallery


Featured Supplier

Matrix Fitness launches range of Target Training Cycles to UK market

Matrix Fitness launches range of Target Training Cycles to UK market

Matrix Fitness is set to transform the indoor cycling class with the launch of its Target Training Cycles. More>>




in this issue

• Third of children live sedentary lived
• Victus Soul opens first studio in London
• Brutalist building to reopen as luxury hotel



Latest jobs

Jobs Search



Assistant Regional Director
Salary: Circa £48,000 per annum
Location: Oxfordshire, UK
Company: Parkwood Leisure
Regional Aquatics Manager
Location: United Kingdom
Company: Parkwood Leisure
Swimming teachers
Salary: Competitive hourly rate
Location: Nuneaton, UK
Company: Everyone Active
Recreation Assistant
Salary: £4.50 - £7.83 per hour
Location: Cardiff, UK
Company: Legacy Leisure
Diary dates
Powered by leisurediary.com

15 Jan 2019

Prospects 2019

Expedia HQ, London, United Kingdom


15-17 Jan 2019

EAG International

ExCel London Exhibition Centre, London,



Health Club Management magazine 2018 issue 11
Health Club Management
2018 issue 11

View issue contents
View on turning pages
Download PDF
  Promotional feature: Fitness Compared
Compare the market, the launch of a fitness kit comparison site More>>
  Partnerships: No claim bonuses
Insurance companies are focusing on fitness and rewarding healthy behaviours in order to reduce claims More>>


Health Club Management magazine 2018 issue 10

Health Club Management
2018 issue 10

View issue contents
View turning pages
Download PDF
  Cycling part 2: Cycle forward
In the latest of our reports on the booming cycling market, Steph Eaves looks at bike innovations More>>
  Promotional feature: Premier Global
Premier Global NASM has a great reputation for working with employers to recruit and retain PTs. Now the company is launching a new programme to take this service to the next level More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd