Exercise Professionals - Fitness sector recruits entering industry with "unrealistic expectations"...
23 Oct 2018 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

17 May 2018

Fitness sector recruits entering industry with "unrealistic expectations"
BY Tom Walker

Recruiting and retaining high-quality fitness staff continues to be a consistent and recurring challenge

Recruiting and retaining high-quality fitness staff continues to be a consistent and recurring challenge

A huge majority – 87 per cent – of fitness professionals working in the physical activity industry think new recruits are entering the sector with "unrealistic expectations".

The revelation is among the findings of the latest Raising the Bar Report 2018 published by Future Fit Training, which surveyed the breadth of the ukactive membership and interviewed a number of executives and managers within the physical activity industry.

This year's report explores five major themes – training standards, skills gaps, the work readiness of fitness professionals, working with young people and the sector's engagement with disabled people.

Among the findings is that the active leisure industry is "ready for change, willing to support the government’s drive towards a healthier nation" and that there is a determination within the sector to raise the standard of skills across its workforce.

Challenges

Recruiting and retaining high-quality fitness staff continues to be a consistent and recurring challenge faced by employers in sector. More than 80 per cent of respondents indicated it was not a process they found easy – and not one employer indicated that it was a process they found ‘very easy.’

As well as dealing with unrealistic expectations, issues encountered by managers when looking to recruit fitness staff were candidates lacking the skills required to be successful (78 per cent of respondents) and candidates lacking any gym floor experience (70 per cent).

As for the skills gaps within the workforce, the lack of commercial acumen (78 per cent), lack of social skills (74 per cent) and behaviour change skills (74 per cent) were the ones cited most by respondents.

"Previous ukactive research has suggested that unrealistic expectations are one of the most powerful drivers of low staff retention," the report states.

"This in turn compounds the impact of the skills gaps by not allowing adequate time on the gym floor for professionals to develop themselves organically."

Improving standards

The report shows universal support for CIMSPA, with 100 per cent of respondents believing its professional standards will have a positive impact on raising the quality of personal trainers entering the industry.

"The publication of the CIMSPA Professional Standard for Personal Trainers represents a watershed moment for the physical activity sector," the report says.

"It is the next chapter of the industry-wide movement that brought together employers, training providers and awarding organisations, under the banner of a new Chartered Institute, setting a new benchmark of what is expected of the physical activity workforce."

"Professionalisation of the workforce is a long-term mission that requires the buy-in of employers, suppliers, regulatory bodies and trade organisations. It will continue to be a core priority of the work across the breadth of the sector."

The report also offers insight into the way the industry accommodates disabled customers and the way it engages with young people – and how to improve both of these crucial segments. To download the full Raising the Bar Report 2018, click here.



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Simply Gym opens two new sites, grows portfolio to six
Simply Gym opens two new sites, grows portfolio to six   22 Oct 2018

Budget operator Simply Gym has launched two new sites in Uxbridge and Cardiff, as it looks to build its portfolio across Wales and southern England. .... more>>
Moving Medicine tool launched to help GPs promote physical activity
Moving Medicine tool launched to help GPs promote physical activity   22 Oct 2018

A new tool has been launched to help healthcare professionals talk to patients about the benefits of physical activity. The Moving Medicine tool is .... more>>
DW Fitness First launches pool-based HIIT classes
DW Fitness First launches pool-based HIIT classes   19 Oct 2018

DW Fitness First is introducing a new water-based HIIT class in order to cater to the public's increasing demand for innovative, intensive group .... more>>
First reveal of new This Girl Can campaign
First reveal of new This Girl Can campaign   18 Oct 2018

Speaking at the annual Legend customer day at the NEC today, Sport England’s executive director of mass markets, Dave Newton gave a first reveal of .... more>>
Equinox to launch retreats as the brand expands into travel
Equinox to launch retreats as the brand expands into travel   18 Oct 2018

Fitness operator Equinox will move further into the lifestyle space with the launch of bespoke luxury travel experiences, featuring domestic and .... more>>
Tech plan to transform NHS into 'most advanced health system in the world'
Tech plan to transform NHS into 'most advanced health system in the world'   18 Oct 2018

Health and social care secretary Matt Hancock has published a new technology masterplan for the National Health Service (NHS), designed to transform .... more>>
Company profile


MoveGB

Move is live across 22 cities in the UK and current partners include Virgin Active, Livingwell, Energie Fitness, Everyone Active, Parkwood, Places for People and 1,000s of other operators.

View full profile>>

Catalogue gallery


Featured Supplier

MoveGB brings guest pass into 21st century with new Discovery tool

MoveGB brings guest pass into 21st century with new Discovery tool

The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience? More>>




in this issue

• New global launch for Leisure Media
• Bear Grylls and BMF target the inactive
• Hotel contract for Liverpool cruise terminal



Latest jobs

Jobs Search



Area Sales Manager
Salary: Competitive Salary
Location: London, UK
Company: eGym
Healthy Communities Manager
Salary: Up to £37,000 per annum
Location: Aberdeen, UK
Company: Sport Aberdeen
Marketing and Communications Manager
Salary: Up to £37,000 per annum
Location: Aberdeen, UK
Company: Sport Aberdeen
Performance and Planning Manager
Salary: Up to £35,000 per annum
Location: Aberdeen, UK
Company: Sport Aberdeen
Diary dates
Powered by leisurediary.com

24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


22-23 Oct 2018

Event Organisers Summit

Grange Tower Bridge Hotel, London, United Kingdom



Health Club Management magazine 2018 issue 10
Health Club Management
2018 issue 10

View issue contents
View on turning pages
Download PDF
  Talking point: Gymtimidation
How can we ensure people are genuinely welcomed into clubs, to grow market penetration? Our panel debates the issues More>>
  Supplier showcase :
Projects from Pavigym and Matrix  More>>


Health Club Management magazine 2018 issue 9

Health Club Management
2018 issue 9

View issue contents
View turning pages
Download PDF
  Editor’s letter: Healthy Planet
Liz Terry shares her thoughts  More>>
  Sweating the details: Crossing the chasm
In his first column for HCM, Jak Phillips looks at how close the fitness industry is getting to mainstream adoption More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd