Exercise Professionals - Maria Sharapova and Dan Meis join forces to design boutique sport and fitness facilities...
23 Feb 2019 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

13 Apr 2018

Maria Sharapova and Dan Meis join forces to design boutique sport and fitness facilities
BY Kim Megson

Meis praised Sharapova for her sense of design and ideas about architecture

Meis praised Sharapova for her sense of design and ideas about architecture
photo: Wiki Commons

Tennis star Maria Sharapova has joined forces with US sports architect Dan Meis to start a new design venture creating “inspirational” health, fitness, sporting and wellness facilities for the hospitality sector.

Inspired, in part, by hotelier Ian Schrager’s boutique hotel revolution, the pair are already in talks to create branded experience-led training venues for hotels, resorts and sports clubs that will help budding and professional athletes reach their peak performance.

They will provide design services, operational consultation and licensing advice for a wide range of facilities – from large-scale tennis resorts to individual hotel fitness rooms and spas focused on well-being and recovery from injury.

“The concept all goes back to an idea I had a few years ago,” Meis told CLAD. “And that is that while sports architects are really good at thinking about how sports venues affect the fan experience, we don't always think a lot about the players' perspectives on the venues.

“At one point I spoke to Andrew Luck, a star NFL quarterback who trained as an architect at Stanford, because I was interested in meeting someone with an architectural background who is also a world-class athlete, and we talked about collaborating someday.

“Later, I was following Maria on social media and the idea came back to me, because I saw she had a really strong sense of design and ideas about architecture, and I reached out to collaborate.

“From the start, she talked about how she had grown up playing tennis since childhood, but always found that the training places where young players spend so much of their lives aren’t particularly inspirational. So that became our starting point.”

Meis said that the duo are considering what inspires an athlete to train and become world-class, “and how architecture should play a role in that – the same way a university inspires a student or a studio inspires an artist.”

He compared the approach to the one successfully adopted by Schrager in the 1980s when introduced the world to the boutique hotel lifestyle with his Morgans brand.

“When he created that wave of boutique hotels, he really changed that industry,” Meis said. “It was about curating experiences – from the uniforms of the staff to the stationery, the music, the smells. That was an aspect Maria is really excited about. This is not just architecture, it’s everything you feel and touch.

“At the moment, the fitness centre in the average hotel tends to be a leftover space they just put some equipment in as almost an afterthought. We want to change all that. We’ll use integrated landscapes and a lot of natural materials to communicate a green healthy lifestyle.

“While it’s not rocket science – there are certainly health and wellness clubs that have figured this out – we think we can bring another level of design perspective to it.”

Meis revealed the pair are already in talks with potential partners and hope to have “one or two” projects underway by the end of this year.

“We’ve been proactive in approaching people. Each project will be a little different depending on the owner, operator and location. We want to create partnerships with hotels, resorts, country clubs, you name it. It’s a pretty broad market – both luxury properties and less so – and goes way beyond only tennis.”

The collaboration is tentatively called Sharapova/MEIS, but the architect said it could be renamed ‘Unstoppable’ after Sharapova’s recently-published autobiography.

Sharapova has competed on the WTA tour since 2001 and has been ranked world No 1 on several occasions, winning a career Grand Slam in the process.

Meis, who helped design the Staples Center in LA, is currently working on high-profile football stadiums in three different countries, for AS Roma, Everton FC and FC Cincinnati.



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
England rugby star James Haskell becomes fitness franchisee – opens F45 studio
England rugby star James Haskell becomes fitness franchisee – opens F45 studio   22 Feb 2019

England rugby international James Haskell has become a gym franchisee, after opening a F45 functional training studio in Bath. The new studio will .... more>>
Community Leisure UK Awards to take place in May
Community Leisure UK Awards to take place in May   22 Feb 2019

The first ever Community Leisure UK Awards will be held at The Lowry hotel in Manchester on 22 May 2019. Previously run under the Sporta Awards .... more>>
ukactive CEO Steven Ward to step down
ukactive CEO Steven Ward to step down   21 Feb 2019

Steven Ward will step down from his role as ukactive CEO in April 2019, after more than 12 years with the organisation. Ward is leaving to take up .... more>>
Zynk named design partner of UFC Gym - will create new boutique studio concept
Zynk named design partner of UFC Gym - will create new boutique studio concept   21 Feb 2019

Franchised fitness operator UFC Gym has appointed zynk Design to help with its roll out into the UK market. As design partner, zynk will oversee the .... more>>
First-of-its-kind medical gym set to debut at the Arts Club in London
First-of-its-kind medical gym set to debut at the Arts Club in London   20 Feb 2019

The latest venture from German wellness operator, Lanserhof, is scheduled to open in May at the Arts Club in London. Designed by Dusseldorf-based .... more>>
Active Nation relaunches former Fit4Less site – plans 10 new openings
Active Nation relaunches former Fit4Less site – plans 10 new openings   19 Feb 2019

Leisure trust Active Nation has opened a new club in Long Eaton, Nottingham. The operator acquired the site from Fit4Less in December 2018 and the .... more>>
Company profile


EZ-Runner Systems Ltd

Hardware supply and support; website design; in-house custom development; 24/7 365 hosting and backup; 365 in-house support services; membership cards.

View full profile>>

Catalogue gallery


Featured Supplier

EXF supports Third Space to create London’s largest functional training space at The Yard

EXF supports Third Space to create London’s largest functional training space at The Yard

Bespoke fitness manufacturer EXF has extended its relationship with Third Space, by supplying the luxury fitness group with London’s largest functional training rig at its Canary Wharf club. More>>




in this issue

• UK Sport relaxes 'no compromise' stance
• Orangetheory hits billion revenue landmark
• Thameside manor resort gets green light



Latest jobs

Jobs Search



Personal Trainer
Salary: 100% of your PT earnings
Location: Harrow on the Hill, Harrow, UK
Company: The Gym Group
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Carlisle, UK
Company: The Gym Group
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Tottenham, London, UK
Company: The Gym Group
Personal Trainer
Salary: 100% of your PT earnings
Location: Walthamstow, London, UK
Company: The Gym Group
Diary dates
Powered by leisurediary.com




24-25 Feb 2019

International Manufacturers & Distributors Forum

ExCeL, London, United Kingdom


24-25 Feb 2019

Active Wellness

ExCeL London, London, United Kingdom



Health Club Management magazine 2019 issue 2
Health Club Management
2019 issue 2

View issue contents
View on turning pages
Download PDF
  Retention: Reaching capacity
Retention expert Paul Bedford comments on case studies and top tips from the latest retention research More>>
  Supplier showcase:
With a new update coming out in 2019, Myzone is set for a big year More>>


Health Club Management magazine 2019 issue 1

Health Club Management
2019 issue 1

View issue contents
View turning pages
Download PDF
  Talking point: Switching to prevention
Health secretary Matt Hancock has announced the government is changing its focus from cure to prevention. Is his plan deliverable? We ask the experts More>>
  On the Cover: Philip Newborough
The co-founder of Bridges Fund Management on investing in fitness with a social conscience More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd