Nuffield Health brings in brand consultancy to bolster expansion
26 Feb 2015 . BY Jak Phillips
Handsome Brands managing director Joe Bachle-Morris
Nuffield Health has hired London-based consultancy Handsome Brands as the charity bids to drive expansion across its network of health and wellbeing services.
Handsome’s brief is to overhaul Nuffield’s brand architecture across the entire business. It will join the creative team already working with Nuffield to make the company “more relevant and modern for the digital age.” This team includes advertising agency Now, which is behind Nuffield’s current TV campaign "Small Victory."
"We believe it is an incredibly exciting time for Nuffield Health, their new above the line campaign and organisation of the business is really beginning to define what Nuffield Health are about; focusing completely on the customer and their wellbeing,” said Handsome MD Joe Bachle-Morris.
With a broad spectrum of health and wellbeing services including hospitals, health clubs, corporate healthcare and physiotherapy, Nuffield is intensifying efforts to promote its integrated care pathways. In October it signed £330m of debt facilities to further its strategic development plans, which include a significantly increased presence in the health club market.
The expansion seems to be gathering pace, with Nuffield taking over nine former Virgin Active health clubs in August – five of which are sited within five miles of Nuffield hospitals. It has also announced a strategic partnership with Manchester Metropolitan University, which will see construction of a major facility in central Manchester, incorporating a state of the art hospital, wellbeing and rehabilitation services.
In the wake of the Virgin Active deal, Nuffield Health deputy chief executive KP Doyle told Leisure Opportunities that more health club takeovers were likely, particularly in the capital.
The tie-up with Handsome will see the consultancy overhaul all of its internal and external communications, with audiences including consumers, corporates and health professionals. Delivery for the initial brand architecture and guidelines is due at the beginning of April 2015.
Ian Smyth, Nuffield Health chief brand officer said: “This is a pivotal time for Nuffield Health, it’s great to be working with Handsome who, along with the rest of our creative team, will be invaluable in helping us align our brand messaging.”
An exclusive interview with Dr Andrew Jones on Nuffield Health’s expansion plans can be read in the May 2014 edition of Health Club Management magazine, pp. 34-38.
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Study Active has legally acquired the name “Premier Global” and select Premier Global
branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the
US.
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber
at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience
in the world.
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a
replacement for traditional weights on the fitness floor, rather than solely as circuit-based
machines.
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
to experience all the benefits of Myzone’s world-renowned heart rate training biome through
their pre-owned Apple or Android smartwatch.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary,
founder
and CEO of Remedy Place, as the headliner for its 2024 event.
Elevate, the premier event in the physical activity, fitness, sports therapy and performance
sector, is thrilled to announce that registrations for its 2024 conference are now live –
and the response has been nothing short of exceptional.
Nuffield Health brings in brand consultancy to bolster expansion
26 Feb 2015 . BY Jak Phillips
Handsome Brands managing director Joe Bachle-Morris
Nuffield Health has hired London-based consultancy Handsome Brands as the charity bids to drive expansion across its network of health and wellbeing services.
Handsome’s brief is to overhaul Nuffield’s brand architecture across the entire business. It will join the creative team already working with Nuffield to make the company “more relevant and modern for the digital age.” This team includes advertising agency Now, which is behind Nuffield’s current TV campaign "Small Victory."
"We believe it is an incredibly exciting time for Nuffield Health, their new above the line campaign and organisation of the business is really beginning to define what Nuffield Health are about; focusing completely on the customer and their wellbeing,” said Handsome MD Joe Bachle-Morris.
With a broad spectrum of health and wellbeing services including hospitals, health clubs, corporate healthcare and physiotherapy, Nuffield is intensifying efforts to promote its integrated care pathways. In October it signed £330m of debt facilities to further its strategic development plans, which include a significantly increased presence in the health club market.
The expansion seems to be gathering pace, with Nuffield taking over nine former Virgin Active health clubs in August – five of which are sited within five miles of Nuffield hospitals. It has also announced a strategic partnership with Manchester Metropolitan University, which will see construction of a major facility in central Manchester, incorporating a state of the art hospital, wellbeing and rehabilitation services.
In the wake of the Virgin Active deal, Nuffield Health deputy chief executive KP Doyle told Leisure Opportunities that more health club takeovers were likely, particularly in the capital.
The tie-up with Handsome will see the consultancy overhaul all of its internal and external communications, with audiences including consumers, corporates and health professionals. Delivery for the initial brand architecture and guidelines is due at the beginning of April 2015.
Ian Smyth, Nuffield Health chief brand officer said: “This is a pivotal time for Nuffield Health, it’s great to be working with Handsome who, along with the rest of our creative team, will be invaluable in helping us align our brand messaging.”
An exclusive interview with Dr Andrew Jones on Nuffield Health’s expansion plans can be read in the May 2014 edition of Health Club Management magazine, pp. 34-38.
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a
replacement for traditional weights on the fitness floor, rather than solely as circuit-based
machines.
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
to experience all the benefits of Myzone’s world-renowned heart rate training biome through
their pre-owned Apple or Android smartwatch.
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth
development into suburban, residential locations, it also revealed a new state of the art
Reformer Pilates studio at the new site in response to members seeking a low-impact, full-
body workout for all abilities.
