| Company profile |
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| Kevin Yates, CEO and Co-founder |
| Jonathan Fisher, Chairman |
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About us
Established in 2016, TRIB3 is a unique boutique fitness concept bringing people together through next-level workout experiences. One 45-minute HIIT session with three elements: Treadmills, Resistance and Intensity (TRI) underpinned by performance tracking technology, a custom shake bar and retail.
What’s the main USP of your franchise?
Community. TRIB3 was created first and foremost to bring people together. All our stores feature a lounge area and mixology bar where you’ll find our TRIB3Rs winding down after a session or attending one of our legendary TRIBAL Gatherings. The most special part of the TRIB3 experience is our bespoke journey which celebrates TRIB3Rs as they go from ‘hitting the wall’ on their first session to completing a huge 1,000 sessions and becoming one of our ‘Legends’.
What does the franchise package include?
Franchising with us is a true partnership. Our franchise package spans finance, business planning and operations with over 150 hours of dedicated training, as well as full property search, negotiation and design. We offer a seamless digital infrastructure alongside extensive sales, marketing and brand support.
How much does it cost?
You’ll need a minimum investment of £130,000 to own your own TRIB3 and we work with several major banks who can provide financing options. The initial franchise fee is £40,000 which covers a multitude of services to get you started including property search. Once your store is open, the franchise fee is 7% including a 1% contribution for marketing.
How many sites do you have?
Eight stores operating in five countries: the UK, Spain, Finland, Russia & China.
What are your expansion plans?
Following a series A investment from Allan and Jonathan Fisher in 2019, TRIB3 has huge growth plans for 2020. Primary markets for growth are UK & Spain, however, there are several new international markets also in the pipeline. We have three franchise partners opening stores in the next few months with a target to open at least ten more stores in the UK specifically before year-end.
Which consumer group/demographic is the franchise targeted at?
Our community is really diverse. We index strongly with females aged 27 to 32, which informs our property search. Our TRIB3Rs are also informed and discerning, looking for a deep, authentic connection with the brand. We are proud to offer one of the most inclusive but results-driven workouts out there.
What are the characteristics of the franchisee you’re looking to work with?
Our current franchisees are amazing, entrepreneurial people with a passion to be part of a booming, exciting industry. We’re proud to work with people who are looking to lead the change, be their own boss and have fun along the way.
Key personnel
Kevin Yates, CRO and co-founder
Jonathan Fisher, Chairman
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