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About us
For over 50 years, Life Fitness has been dedicated to working in close collaboration with its customers to deliver tailored solutions for them and their members. Our mission is to inspire healthier lives, and our strong heritage and family of iconic brands illustrates our commitment to delivering the best products as global leaders of our industry
Parent Company
KPS Capital Partners
Product range
The Life Fitness family of brands offers an unrivalled broad and deep product portfolio, providing customers with access to tailored solutions they need to target every segment of the fitness market. Life Fitness offers leading-edge cardio equipment, ground-breaking group training systems and premium strength training for exercisers of all abilities, while helping facilities to evolve through an extensive product range across our brands: Life Fitness, Hammer Strength, Indoor Cycling Group (ICG) and Cybex.
Key customers
Anytime Fitness, David Lloyd Leisure, UFC Gym, Serco, Total Fitness, Third Space, Gymbox, Fusion, Williams Racing, Macdonald Hotels, DW Fitness First, Buzz Gym, Lawn Tennis Association, Parkwood Leisure, Marriott Hotels,
The All England Lawn Tennis Club, plus leisure trusts, local authorities, universities and schools, independent gyms and sports teams.
Shows attending
IHRSA, FIBO, ukactive SWEAT,
and Active Uprising.
Key personnel
Danny Oliver, UK Country Manager
For more information please contact
Tel: +44 (0)1353 666017
Email: [email protected]
“In my very early conversations with Life Fitness it became apparent that they weren’t just equipment providers, they were solution partners and for us that was very, very important.”
– Ian Twitchen, Head of Product, Total Fitness
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