UB Foodservice is running a Text & Win on-pack promotion for its Hula Hoops snack brand.
From 5 July for a 12 week period, the promotion will be appearing on 125 million packs of Hula Hoops handypacks, big bags and multipacks.
Consumers can find out if they have won by texting a code shown on the pack. Up for grabs are iPod Minis, recordable DVD players, digital cameras and recordable key rings.
The promotion will be supported by a £750,000 consumer marketing campaign, to include nationwide radio promotions and an interactive website - www.hulahoops.co.uk.
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