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PRODUCT NEWS
UK launch for new formula Gatorade
27 May 2008 . BY
Britvic Soft Drinks and PepsiCo have announced that the UK will be the first global market to launch a new formulation of the Gatorade sports drink.

Containing no artificial colours, flavours or sweeteners and no preservatives, the new product will be launched nationwide from May with a focus on leisure channels, impulse and grocery.

Offered in two flavours - orange and lemon - and designed to appeal to all consumers who consider themselves to be fit and healthy and want to perform at their best, it will be available in single and four-pack 500ml PET bottles with a sports cap.

The launch of the new Gatorade will be supported by a £5m marketing campaign comprising outdoor, press and online advertising as well as a heavyweight PR campaign, focusing on educating and supporting athletes at key sporting events across the UK in 2008.
PRODUCT NEWS
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Core Health & Fitness announce partnership with Oss Fitness in Spain
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
Warriors announce new official supplier agreement with Power Plate UK
As an integral part of the first team's training programme, Power Plate is supporting the Worcester Warriors with access to its full range of vibration training equipment, in order to help the club with performance gains, recovery and the rehabilitation of players.
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Physical Company partners with Athletic Thinking to empower more people to become their best selves
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in elite sport is now harnessed to move individuals, schools and businesses towards peak performance – have entered into a new partnership.
Core Health & Fitness expands Nautilus Leverage product line
Strength training has purpose and appeals to members of all ages and backgrounds, regardless of specific fitness goals.
How Gympass reinvented wellbeing
Over the last year, fitness and wellness organisations have faced challenges like never before. When gyms closed and members needed alternative support to keep up their health and wellbeing routines, Gympass swiftly pivoted its business model to offer a wealth of digital solutions for its partners.
Indigo Fitness partners with human performance specialist to launch bespoke corporate fitness services to improve staff mental and physical health
As the government looks into ways to stem the rising tide of health problems caused by physical inactivity, a sports performance specialist has launched a service aimed at helping improve the nation’s wellbeing while boosting business performance.
Strengthening your mind...one work out at a time
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
InBody UK announced as new NHS supply chain provider
With the current pandemic and the nation becoming more focused on their own health, InBody is proud to announce it’s achieved approval to offer its medically graded body composition analysis products through the NHS supply chain.
Safe Space appointed official SUITMATE distributor for Great Britain
Safe Space, supplier of lockers and changing room solutions to the fitness and leisure industry, has been named official distributor for SUITMATE, the swimsuit water extractor.
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04 May 2021

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05-07 May 2021

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Jobs   News   Products   Magazine
PRODUCT NEWS
UK launch for new formula Gatorade
27 May 2008 . BY
Britvic Soft Drinks and PepsiCo have announced that the UK will be the first global market to launch a new formulation of the Gatorade sports drink.

Containing no artificial colours, flavours or sweeteners and no preservatives, the new product will be launched nationwide from May with a focus on leisure channels, impulse and grocery.

Offered in two flavours - orange and lemon - and designed to appeal to all consumers who consider themselves to be fit and healthy and want to perform at their best, it will be available in single and four-pack 500ml PET bottles with a sports cap.

The launch of the new Gatorade will be supported by a £5m marketing campaign comprising outdoor, press and online advertising as well as a heavyweight PR campaign, focusing on educating and supporting athletes at key sporting events across the UK in 2008.
PRODUCT NEWS
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Core Health & Fitness announce partnership with Oss Fitness in Spain
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
Warriors announce new official supplier agreement with Power Plate UK
As an integral part of the first team's training programme, Power Plate is supporting the Worcester Warriors with access to its full range of vibration training equipment, in order to help the club with performance gains, recovery and the rehabilitation of players.
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Physical Company partners with Athletic Thinking to empower more people to become their best selves
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in elite sport is now harnessed to move individuals, schools and businesses towards peak performance – have entered into a new partnership.
Core Health & Fitness expands Nautilus Leverage product line
Strength training has purpose and appeals to members of all ages and backgrounds, regardless of specific fitness goals.
How Gympass reinvented wellbeing
Over the last year, fitness and wellness organisations have faced challenges like never before. When gyms closed and members needed alternative support to keep up their health and wellbeing routines, Gympass swiftly pivoted its business model to offer a wealth of digital solutions for its partners.
Indigo Fitness partners with human performance specialist to launch bespoke corporate fitness services to improve staff mental and physical health
As the government looks into ways to stem the rising tide of health problems caused by physical inactivity, a sports performance specialist has launched a service aimed at helping improve the nation’s wellbeing while boosting business performance.
Strengthening your mind...one work out at a time
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
InBody UK announced as new NHS supply chain provider
With the current pandemic and the nation becoming more focused on their own health, InBody is proud to announce it’s achieved approval to offer its medically graded body composition analysis products through the NHS supply chain.
Safe Space appointed official SUITMATE distributor for Great Britain
Safe Space, supplier of lockers and changing room solutions to the fitness and leisure industry, has been named official distributor for SUITMATE, the swimsuit water extractor.
+ More products   
 
COMPANY PROFILES
Myzone

Myzone is an innovative heart rate monitor and community engagement tool to track physical activity [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Les Mills: The Future of Fitness
Les Mills: The Future of Fitness Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

04 May 2021

We Work Well North America

Virtual, United States
05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS