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PROMOTION
Salt Ayre boosts membership and becomes a flagship Matrix Fitness site after full refurb
25 Oct 2022
We had a rapidly growing membership base, more ambitious income targets to meet and to accommodate this, needed to provide a state-of-the-art offering.
– Rachel Williams, General Manager, Salt Ayre Leisure Centre
Salt Ayre Leisure Centre, run by Lancaster City Council, has received two brand new training areas for members – a gym and a Training Zone – following a full refurbishment. Doors reopened to the public in September 2022.

Both of these new areas have been equipped with a full suite of the latest Matrix Fitness equipment, making Salt Ayre Leisure Centre an impressive flagship showcase site demonstrating the very best of what Matrix Fitness has to offer.

“There were a few different factors that prompted the refurb,” said Rachel Williams, general manager, Salt Ayre Leisure Centre.

“We had a rapidly growing membership base, more ambitious income targets to meet and to accommodate this, needed to provide a state-of-the-art offering.”

“Due to this, we revised the centre's layout in order to better utilise the space and increase the amount of equipment available to our members. Essentially, we wanted to better the customer's existing offering and experience, while also attracting new members.”

The new gym and training zone are centrally positioned within the leisure centre, allowing both areas to become a central hub for visitors.

The installation included the latest, innovative equipment from Matrix Fitness, including the new Performance & Endurance Cardio range with touch-screen consoles, items from the Versa Strength range, the Magnum Dual Mega Rack equipped with functional training accessories and the pioneering Glute Trainer.

The overhaul also included a Connexus Perimeter rack – which optimises underutilised wall space and from which the team have introduced the Matrix Fitness MX4 and MX4 Active group training programming into its class schedule as well as the impressive 3D cycle studio now housing the Matrix Fitness CXC Indoor Cycles, for the feel of a real outdoor ride.

“The Matrix Fitness equipment really appealed to us,” adds Kyle Lewis, gym manager, Salt Ayre Leisure Centre.

“It fitted perfectly with the vision we had for the engaging, motivational and innovative training space we wanted to create. It’s added a whole new dimension to both the aesthetics and the offering we can offer for individual and group exercise options.”

“The support we received from the Matrix team has been second to none. They went above and beyond to not only advise on the equipment, but on branding, layout design, programming as well as the additional staff training they provided behind the scenes to upskill our team.”

The installation of the Matrix Fitness equipment, with considered layout and design to maximise the space, has allowed the centre to increase its training stations and exercise options for members, providing a more inclusive and impressive training zone.

“Since the refurb, our member engagement has drastically increased and our membership numbers have rocketed by just short of 200 net gain since re-opening,” Williams adds.

“The install went smoothly and the equipment is excellent. Working with Matrix Fitness has been a delight and we look forward to continuing a successful ongoing partnership with them.”

“This project has been a beacon of best practice across the local authority sector, a fantastic showcase of a local authority investing in a facility to better the offering for its community,” says Chris Porrino, area sales manager, UK – North & Scotland at Matrix Fitness UK.

“The team is already reaping the rewards of their hard work, both in membership numbers and customer feedback. We’ve enjoyed working with them to bring this project to life, and look forward to seeing its continued success as we continue our partnership for the future.”

To find out more about Salt Ayre Leisure Centre visit this link or to learn how Matrix Fitness can transform your fitness offering, visit Matrix’s official website.
Matrix Fitness UK
Address: Trent House
234 Victoria Road
Fenton
Stoke on Trent
Staffordshire
ST4 2LW








Kyle Lewis, Gym Manager, Salt Ayre Leisure Centre
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Jobs    News   Products   Magazine
PROMOTION
Salt Ayre boosts membership and becomes a flagship Matrix Fitness site after full refurb
25 Oct 2022
We had a rapidly growing membership base, more ambitious income targets to meet and to accommodate this, needed to provide a state-of-the-art offering.
– Rachel Williams, General Manager, Salt Ayre Leisure Centre
Salt Ayre Leisure Centre, run by Lancaster City Council, has received two brand new training areas for members – a gym and a Training Zone – following a full refurbishment. Doors reopened to the public in September 2022.

Both of these new areas have been equipped with a full suite of the latest Matrix Fitness equipment, making Salt Ayre Leisure Centre an impressive flagship showcase site demonstrating the very best of what Matrix Fitness has to offer.

“There were a few different factors that prompted the refurb,” said Rachel Williams, general manager, Salt Ayre Leisure Centre.

“We had a rapidly growing membership base, more ambitious income targets to meet and to accommodate this, needed to provide a state-of-the-art offering.”

“Due to this, we revised the centre's layout in order to better utilise the space and increase the amount of equipment available to our members. Essentially, we wanted to better the customer's existing offering and experience, while also attracting new members.”

The new gym and training zone are centrally positioned within the leisure centre, allowing both areas to become a central hub for visitors.

The installation included the latest, innovative equipment from Matrix Fitness, including the new Performance & Endurance Cardio range with touch-screen consoles, items from the Versa Strength range, the Magnum Dual Mega Rack equipped with functional training accessories and the pioneering Glute Trainer.

The overhaul also included a Connexus Perimeter rack – which optimises underutilised wall space and from which the team have introduced the Matrix Fitness MX4 and MX4 Active group training programming into its class schedule as well as the impressive 3D cycle studio now housing the Matrix Fitness CXC Indoor Cycles, for the feel of a real outdoor ride.

“The Matrix Fitness equipment really appealed to us,” adds Kyle Lewis, gym manager, Salt Ayre Leisure Centre.

“It fitted perfectly with the vision we had for the engaging, motivational and innovative training space we wanted to create. It’s added a whole new dimension to both the aesthetics and the offering we can offer for individual and group exercise options.”

“The support we received from the Matrix team has been second to none. They went above and beyond to not only advise on the equipment, but on branding, layout design, programming as well as the additional staff training they provided behind the scenes to upskill our team.”

The installation of the Matrix Fitness equipment, with considered layout and design to maximise the space, has allowed the centre to increase its training stations and exercise options for members, providing a more inclusive and impressive training zone.

“Since the refurb, our member engagement has drastically increased and our membership numbers have rocketed by just short of 200 net gain since re-opening,” Williams adds.

“The install went smoothly and the equipment is excellent. Working with Matrix Fitness has been a delight and we look forward to continuing a successful ongoing partnership with them.”

“This project has been a beacon of best practice across the local authority sector, a fantastic showcase of a local authority investing in a facility to better the offering for its community,” says Chris Porrino, area sales manager, UK – North & Scotland at Matrix Fitness UK.

“The team is already reaping the rewards of their hard work, both in membership numbers and customer feedback. We’ve enjoyed working with them to bring this project to life, and look forward to seeing its continued success as we continue our partnership for the future.”

To find out more about Salt Ayre Leisure Centre visit this link or to learn how Matrix Fitness can transform your fitness offering, visit Matrix’s official website.
Matrix Fitness UK
Address: Trent House
234 Victoria Road
Fenton
Stoke on Trent
Staffordshire
ST4 2LW








Kyle Lewis, Gym Manager, Salt Ayre Leisure Centre
PRODUCT NEWS
Rowcave studio concept brings immersive group rowing experiences to gyms
Aktiv Solutions’ Gym Rax range adds Ecosystem for outdoors and Xponential+ branded areas for indoors
Aktiv Solutions has partnered with Xponential Fitness on its Gym Rax functional training range to create Xponential+ branded on-demand exercise areas.
New CryoLounge+ chair offers 'comfortable cold' experience
WellnessSpace Brands, recently rebranded from HydroMassage, has opened pre-orders for its CryoLounge+ chair – a new hot and cold therapy and compression solution for wellness and fitness facilities.
Eleiko’s new cable attachment transforms Prestera rack space for lifters
Eleiko has launched the Prestera cable attachment which saves space, increases training options and maximises usage of the Prestera rack system.
League Football Education and The Fitness Group partner to create new career pathways for footballers
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Innerva's innovative power-assisted equipment for wheelchair users wins award
Innerva’s new access range, comprising the power-assisted Rotary Torso and Torso Dip, addresses the issues caused by prolonged wheelchair use. Innerva’s head of product development, Matt Holland, developed the range for gyms and leisure centres. It is a creation that recently won him the Future Leaders Award from Innovate UK, the UK’s innovation agency.
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+ More catalogues  

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29-30 Nov 2022

International Wellness Tourism Conference

Eden Roc, Cap Cana and Melia Punta Cana Beach, Punta Cana, Dominican Republic
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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