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PROMOTION
Good news for the fitness industry, a unique opportunity awaits gyms
18 Jul 2022
Expert comment from Ernst De Neef, CEO, Funxtion

In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.

The customer journey has certainly changed forever, but the future is looking bright for gyms.

Members are increasingly interested in optimising their physical, mental and emotional wellbeing. Exercisers are seeking support from multiple sources as seen by the rise in wearable tech and increased engagement in online services, indicating that the regular, personalised, and seamless delivery of content is the future of fitness. This shift in consumer behaviour offers a unique opportunity for operators.

Gyms are in the superior position of being able to bridge the gap between physical and digital.

Building a holistic, omnichannel approach unlocks the potential for gyms to provide the much-sought-after 360-degree service that members cannot access anywhere else (and something at-home and online-only competitors cannot match). Yet there is no one solution offering this functionality and building an in-house product that aggregates, personalises, and delivers a wide variety of content across multiple member touch points requires a lot of resources and expertise.

Over the past two years, Funxtion has shifted focus on developing an intelligent software platform that puts the gym back at the centre of the member’s fitness journey. Unlike Apple’s iCloud, our open platform will enable our customers to share, analyse and provide their own content, third-party-owned content, and/or Funxtion’s diverse library of digital fitness content.

Providing tailored content at scale will be made easy with personalisation tools and access to user data gathered from multiple sources. Operators will have the opportunity to package content, assign it to different membership models, and develop new revenue streams. This content can then be seamlessly delivered to every member touchpoint using seamless integration technology.

Our platform with customisable content features and omnichannel delivery solutions will empower operators to effectively reach and engage members, monetise their digital fitness content, and re-establish the gym as the beating heart of the member fitness experience.

To find out more, head to Funxtion’s official website.
Funxtion
Address: Sloterweg 796, 1066 CN, Amsterdam, The Netherlands
PRODUCT NEWS
Trainerize partners with Garmin to bring deeper insights to personal coaches
Trainerize, the fitness business software making wellness accessible by empowering businesses to better engage with their members, announces its latest integration with Garmin®, a leading global provider of smartwatches, fitness trackers and digital health solutions.
Reaxing has launched all-in-one training station the Reax 1001
Reaxing has launched Reax 1001, a training station that integrates four of the company’s products into one.
British boxer Anthony Joshua and Pulseroll introduce new massage gun AJ Ignite
British boxer Anthony Joshua and Pulseroll have joined forces to launch a new limited-edition massage gun collection called AJ Ignite.
Core Health & Fitness has released the StairMaster 8Gx
Core Health & Fitness has announced the launch of the StairMaster 8Gx. Features include a new drivetrain; a deeper, wider step surface; rust-free polypropylene construction; and ergonomic handrails which support multiple climbing positions.
i-Tech Industries creates new i-Boost concept
i-Tech Industries has created the i-Boost concept after blending two of its patented device technologies – icoone and icoone Booster.
Lifting communities can connect and compete using Brawn’s AI-driven InGym
Brawn has launched InGym, a connected strength-training visual display solution for the free weights lifting community. The technology was recently revealed to the public at the Ministry of Sound, in London, when a floor full of lifters gathered with the goal of reaching a collective 350,000kg.
Keiser UK introduces pneumatic resistance to Circle Health Group
Simon Roberts, lead physio for the brand-new Circle Health rehabilitation centre in Birmingham, was recently joined by Keiser UK consultant physio, Manoj Patel, to discuss and demonstrate the benefits of utilising pneumatic resistance within patient treatment to Circle Health’s MSK and Neuro rehab teams.
ServiceSport UK invests in 3D printers to meet the demand for gym equipment parts
ServiceSport UK has invested significantly in several industry-leading 3D printers to meet the demand for gym equipment parts.
Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
The University of Bath enhances sports facilities with £150,000 Matrix Fitness equipment upgrade
Leading UK university the University of Bath is steeped in a history of sporting excellence, with Team Bath committed to offering its students a wealth of sporting opportunities and access to world-class facilities.
Parkwood Leisure celebrates milestone of teaching 100,000 children to swim
Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching 100,000 children to swim through its Learn To Swim Programme.
Premier Software raises over £1,000 cycling for Prostate Cancer UK
Throughout May, Premier Software’s team of cyclists aimed to ride 300 miles to increase cancer awareness, and raise important funds as part of Prostate Cancer UK’s Cycle the Month challenge.
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DIRECTORY
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DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

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©Cybertrek 2022
Jobs    News   Products   Magazine
PROMOTION
Good news for the fitness industry, a unique opportunity awaits gyms
18 Jul 2022
Expert comment from Ernst De Neef, CEO, Funxtion

In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.

The customer journey has certainly changed forever, but the future is looking bright for gyms.

Members are increasingly interested in optimising their physical, mental and emotional wellbeing. Exercisers are seeking support from multiple sources as seen by the rise in wearable tech and increased engagement in online services, indicating that the regular, personalised, and seamless delivery of content is the future of fitness. This shift in consumer behaviour offers a unique opportunity for operators.

Gyms are in the superior position of being able to bridge the gap between physical and digital.

Building a holistic, omnichannel approach unlocks the potential for gyms to provide the much-sought-after 360-degree service that members cannot access anywhere else (and something at-home and online-only competitors cannot match). Yet there is no one solution offering this functionality and building an in-house product that aggregates, personalises, and delivers a wide variety of content across multiple member touch points requires a lot of resources and expertise.

Over the past two years, Funxtion has shifted focus on developing an intelligent software platform that puts the gym back at the centre of the member’s fitness journey. Unlike Apple’s iCloud, our open platform will enable our customers to share, analyse and provide their own content, third-party-owned content, and/or Funxtion’s diverse library of digital fitness content.

Providing tailored content at scale will be made easy with personalisation tools and access to user data gathered from multiple sources. Operators will have the opportunity to package content, assign it to different membership models, and develop new revenue streams. This content can then be seamlessly delivered to every member touchpoint using seamless integration technology.

Our platform with customisable content features and omnichannel delivery solutions will empower operators to effectively reach and engage members, monetise their digital fitness content, and re-establish the gym as the beating heart of the member fitness experience.

To find out more, head to Funxtion’s official website.
Funxtion
Address: Sloterweg 796, 1066 CN, Amsterdam, The Netherlands
PRODUCT NEWS
Trainerize partners with Garmin to bring deeper insights to personal coaches
Trainerize, the fitness business software making wellness accessible by empowering businesses to better engage with their members, announces its latest integration with Garmin®, a leading global provider of smartwatches, fitness trackers and digital health solutions.
Reaxing has launched all-in-one training station the Reax 1001
Reaxing has launched Reax 1001, a training station that integrates four of the company’s products into one.
British boxer Anthony Joshua and Pulseroll introduce new massage gun AJ Ignite
British boxer Anthony Joshua and Pulseroll have joined forces to launch a new limited-edition massage gun collection called AJ Ignite.
Core Health & Fitness has released the StairMaster 8Gx
Core Health & Fitness has announced the launch of the StairMaster 8Gx. Features include a new drivetrain; a deeper, wider step surface; rust-free polypropylene construction; and ergonomic handrails which support multiple climbing positions.
i-Tech Industries creates new i-Boost concept
i-Tech Industries has created the i-Boost concept after blending two of its patented device technologies – icoone and icoone Booster.
Lifting communities can connect and compete using Brawn’s AI-driven InGym
Brawn has launched InGym, a connected strength-training visual display solution for the free weights lifting community. The technology was recently revealed to the public at the Ministry of Sound, in London, when a floor full of lifters gathered with the goal of reaching a collective 350,000kg.
Keiser UK introduces pneumatic resistance to Circle Health Group
Simon Roberts, lead physio for the brand-new Circle Health rehabilitation centre in Birmingham, was recently joined by Keiser UK consultant physio, Manoj Patel, to discuss and demonstrate the benefits of utilising pneumatic resistance within patient treatment to Circle Health’s MSK and Neuro rehab teams.
ServiceSport UK invests in 3D printers to meet the demand for gym equipment parts
ServiceSport UK has invested significantly in several industry-leading 3D printers to meet the demand for gym equipment parts.
Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Premier Software raises over £1,000 cycling for Prostate Cancer UK
Throughout May, Premier Software’s team of cyclists aimed to ride 300 miles to increase cancer awareness, and raise important funds as part of Prostate Cancer UK’s Cycle the Month challenge.
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Power Plate UK named as finalist at ukactive Awards 2022
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COMPANY PROFILES
EMD UK

EMD UK have a range of options for fitness brands, including support in starting up, regular busines [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Technogym Biocircuit
Losing weight, building strength, ageing in good health: whatever takes you to the fitness club, it needs to be addressed specifically. One size doesn’t simply fit all. Up until today. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
12-13 Sep 2022

2022 Salt Therapy Association Conference

Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS