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Ultimate Performance gears up to launch franchise business as new gyms open in Washington DC and London
28 Jun 2022 . BY Frances Marcellin
UP has just opened its 21st gym in Canary Wharf and will be launching in Washington DC soon / Ultimate Performance
Our proven methods are honed to deliver world-class results, with just 2.7 hours per week of gym time for clients
– Founder and global CEO, Nick Mitchell
Ultimate Performance (UP) – the private gym chain and PT business – has opened a new 4,700sq ft club in Canary Wharf’s new Wood Wharf neighbourhood.

The club is the company’s 21st launch, just ahead of another new property opening in the heart of Washington DC.

Like every gym in the network, the Canary Wharf site provides every member with customised one-on-one personal training as well as additional wellbeing guidance, including nutrition programmes, 24/7 support on diet adherence, stress management and sleep strategies.

Customers buy blocks of time rather than monthly access to the premises.

“Canary Wharf is one of Europe’s leading centres for finance, business and tech – I used to work in the City, so understand the stresses and pain points of working there,” says UP founder and global CEO, Nick Mitchell. “We know time is money. Our proven methods are honed to deliver world-class results, with just 2.7 hours per week of gym time for clients.”

Mitchell, a barrister turned city banker turned personal trainer – which he describes as his “life’s passion” – founded UP in London in 2009. Since then, his personal training enterprise has grown into a 300-strong network of personal trainers that work all from UP's network of private gyms over the world, including Los Angeles, London, Washington DC, Hong Kong, Dubai, Singapore, Sydney, Amsterdam, Marbella and Mumbai.

Other UK locations include Liverpool, Leeds, Manchester and Cheshire.

While UP owns its entire estate of gyms, Mitchell revealed to HCM that the company is currently finalising plans to develop a franchising model. “We hope to be able to announce further details about opening up to franchisees imminently,” he said.

UP’s training programme matches one personal trainer to each client who will work almost exclusively with them throughout their training block.

“This includes 24/7 advice, outside their time working in the gym, on all aspects of their lifestyle,” said Mitchell. “All our clients, across the world, have access to all the holistic services UP offers. One example of that would be our tech team of 24 people. They see everything – every piece of data logged by a trainer relating to their client’s progress, weight, inflammation levels, hormone markers and so on – and that gives clients and trainers a level of accountability unmatched by anyone else.”

In terms of the standard of fitness tuition customers should expect, Mitchell says that only one applicant in every hundred makes the cut as a personal trainer and then a year’s training follows before they can become an official trainer on the gym floor.

“Our methods are built on science and proven, as we’ve helped more than 25,000 people achieve their fitness goals,” he said. “We build personalised, goal-focused programmes created with over 150+ data points – no-one else can match that. The eco-system at UP creates a culture and accountability that sets us apart from all other gyms.”






The new UP gym in Canary Wharf / Credit: Ultimate Performance



UP's Canary Wharf club spans 4,700 square foot / Credit: Ultimate Performance
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PRODUCT NEWS
Ultimate Performance gears up to launch franchise business as new gyms open in Washington DC and London
28 Jun 2022 . BY Frances Marcellin
UP has just opened its 21st gym in Canary Wharf and will be launching in Washington DC soon / Ultimate Performance
Our proven methods are honed to deliver world-class results, with just 2.7 hours per week of gym time for clients
– Founder and global CEO, Nick Mitchell
Ultimate Performance (UP) – the private gym chain and PT business – has opened a new 4,700sq ft club in Canary Wharf’s new Wood Wharf neighbourhood.

The club is the company’s 21st launch, just ahead of another new property opening in the heart of Washington DC.

Like every gym in the network, the Canary Wharf site provides every member with customised one-on-one personal training as well as additional wellbeing guidance, including nutrition programmes, 24/7 support on diet adherence, stress management and sleep strategies.

Customers buy blocks of time rather than monthly access to the premises.

“Canary Wharf is one of Europe’s leading centres for finance, business and tech – I used to work in the City, so understand the stresses and pain points of working there,” says UP founder and global CEO, Nick Mitchell. “We know time is money. Our proven methods are honed to deliver world-class results, with just 2.7 hours per week of gym time for clients.”

Mitchell, a barrister turned city banker turned personal trainer – which he describes as his “life’s passion” – founded UP in London in 2009. Since then, his personal training enterprise has grown into a 300-strong network of personal trainers that work all from UP's network of private gyms over the world, including Los Angeles, London, Washington DC, Hong Kong, Dubai, Singapore, Sydney, Amsterdam, Marbella and Mumbai.

Other UK locations include Liverpool, Leeds, Manchester and Cheshire.

While UP owns its entire estate of gyms, Mitchell revealed to HCM that the company is currently finalising plans to develop a franchising model. “We hope to be able to announce further details about opening up to franchisees imminently,” he said.

UP’s training programme matches one personal trainer to each client who will work almost exclusively with them throughout their training block.

“This includes 24/7 advice, outside their time working in the gym, on all aspects of their lifestyle,” said Mitchell. “All our clients, across the world, have access to all the holistic services UP offers. One example of that would be our tech team of 24 people. They see everything – every piece of data logged by a trainer relating to their client’s progress, weight, inflammation levels, hormone markers and so on – and that gives clients and trainers a level of accountability unmatched by anyone else.”

In terms of the standard of fitness tuition customers should expect, Mitchell says that only one applicant in every hundred makes the cut as a personal trainer and then a year’s training follows before they can become an official trainer on the gym floor.

“Our methods are built on science and proven, as we’ve helped more than 25,000 people achieve their fitness goals,” he said. “We build personalised, goal-focused programmes created with over 150+ data points – no-one else can match that. The eco-system at UP creates a culture and accountability that sets us apart from all other gyms.”






The new UP gym in Canary Wharf / Credit: Ultimate Performance



UP's Canary Wharf club spans 4,700 square foot / Credit: Ultimate Performance
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moonbird unveils breathwork device to help users de-stress and improve sleep
According to Belgian tech startup, moonbird, using breathwork as a way to relax is growing in popularity. In light of this, the company has developed a tool to guide people through breathwork exercises intuitively, like a breathing coach in their hand.
Shredquarters opens club #10, eyes UK market leadership in functional training
Fast-growing functional training franchise The Shredquarters has reached the 10-site milestone with the opening of its latest club in Twickenham, south-west London, on 25 July.
Everyone Active wins contract for management of eight major sport and cultural facilities
St Albans City and District Council has signed a ten-year deal with Sport and Leisure Management (SLM) trading under the brand name Everyone Active.
Trainerize partners with Garmin to bring deeper insights to personal coaches
Trainerize, the fitness business software making wellness accessible by empowering businesses to better engage with their members, announces its latest integration with Garmin®, a leading global provider of smartwatches, fitness trackers and digital health solutions.
Reaxing has launched all-in-one training station the Reax 1001
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British boxer Anthony Joshua and Pulseroll introduce new massage gun AJ Ignite
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Core Health & Fitness has released the StairMaster 8Gx
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Technogym Biocircuit
Losing weight, building strength, ageing in good health: whatever takes you to the fitness club, it needs to be addressed specifically. One size doesn’t simply fit all. Up until today. Find out more...
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DIARY

 

26-28 Sep 2022

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Gwel an Mor, United Kingdom
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
 


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