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SweatWorks and Feed Media Group partner to deliver connected fitness experiences
22 Jun 2022 . BY Frances Marcellin
SweatWorks and Feed Media Group have previously collaborated on a number of projects, including one for Clmbr / Clmbr
We know workouts that include music drive a more enriching and engaging experience
– Mohammed Iqbal, CEO of SweatWorks
A strategic alliance has been announced between music services provider, Feed Media Group and digital fitness agency Sweatworks.

Feed Media offers a music integration service utilising proprietary APIs (www.feed.fm) to ensure music is cleared for usage and artists receive payment. Its music partners include Warner Music Group, BMG and Merlin.

“APIs empower us to automate data-driven tasks, to provide a whole class of services that solve a major stack of headaches related to music, including, ingesting, streaming, and compensating rightsholders,” said Eric Lambrecht, CTO and co-founder. “We do the work to simplify it for everyone else.”

Lambrecht says the new arrangement will enable Feed Media clients who are developing apps through Sweatworks’ integrations to benefit from this work at no extra cost.

Although the companies have joined forces before on various projects, this is the first time they've come together in an official partnership.

The two have previously collaborated on a project at home workout business, City Row, where Sweatworks was brought in to create a tablet for its rowing machine. They also teamed up to improve the user experience on digital classes platform Openfit, strength product Clmbr and digital fitness trainer Hygear.

“We know workouts that include music drive a more enriching and engaging experience,” said Sweatworks founder and CEO, Mohammed Iqbal. "That’s why formalising our collaboration with Feed Media Group is so important to us as we build the digital fitness apps and hardware for the future for our clients.”

“Sweatworks has consistently delivered forward-thinking, innovative digital and physical fitness products, which integrate with Feed Media Group’s music services and technology,” said Jeff Yasuda, CEO of Feed Media Group. “We are honoured to partner to create the future of connected fitness experiences.”

The company has connections with the gym sector via an investmentby Nautilus in feed.fm.






Jeff Yasuda is CEO and co-founder of Feed Media Group / Credit: Feed Media Group
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PRODUCT NEWS
SweatWorks and Feed Media Group partner to deliver connected fitness experiences
22 Jun 2022 . BY Frances Marcellin
SweatWorks and Feed Media Group have previously collaborated on a number of projects, including one for Clmbr / Clmbr
We know workouts that include music drive a more enriching and engaging experience
– Mohammed Iqbal, CEO of SweatWorks
A strategic alliance has been announced between music services provider, Feed Media Group and digital fitness agency Sweatworks.

Feed Media offers a music integration service utilising proprietary APIs (www.feed.fm) to ensure music is cleared for usage and artists receive payment. Its music partners include Warner Music Group, BMG and Merlin.

“APIs empower us to automate data-driven tasks, to provide a whole class of services that solve a major stack of headaches related to music, including, ingesting, streaming, and compensating rightsholders,” said Eric Lambrecht, CTO and co-founder. “We do the work to simplify it for everyone else.”

Lambrecht says the new arrangement will enable Feed Media clients who are developing apps through Sweatworks’ integrations to benefit from this work at no extra cost.

Although the companies have joined forces before on various projects, this is the first time they've come together in an official partnership.

The two have previously collaborated on a project at home workout business, City Row, where Sweatworks was brought in to create a tablet for its rowing machine. They also teamed up to improve the user experience on digital classes platform Openfit, strength product Clmbr and digital fitness trainer Hygear.

“We know workouts that include music drive a more enriching and engaging experience,” said Sweatworks founder and CEO, Mohammed Iqbal. "That’s why formalising our collaboration with Feed Media Group is so important to us as we build the digital fitness apps and hardware for the future for our clients.”

“Sweatworks has consistently delivered forward-thinking, innovative digital and physical fitness products, which integrate with Feed Media Group’s music services and technology,” said Jeff Yasuda, CEO of Feed Media Group. “We are honoured to partner to create the future of connected fitness experiences.”

The company has connections with the gym sector via an investmentby Nautilus in feed.fm.






Jeff Yasuda is CEO and co-founder of Feed Media Group / Credit: Feed Media Group
PRODUCT NEWS
Trainerize partners with Garmin to bring deeper insights to personal coaches
Trainerize, the fitness business software making wellness accessible by empowering businesses to better engage with their members, announces its latest integration with Garmin®, a leading global provider of smartwatches, fitness trackers and digital health solutions.
Reaxing has launched all-in-one training station the Reax 1001
Reaxing has launched Reax 1001, a training station that integrates four of the company’s products into one.
British boxer Anthony Joshua and Pulseroll introduce new massage gun AJ Ignite
British boxer Anthony Joshua and Pulseroll have joined forces to launch a new limited-edition massage gun collection called AJ Ignite.
Core Health & Fitness has released the StairMaster 8Gx
Core Health & Fitness has announced the launch of the StairMaster 8Gx. Features include a new drivetrain; a deeper, wider step surface; rust-free polypropylene construction; and ergonomic handrails which support multiple climbing positions.
i-Tech Industries creates new i-Boost concept
i-Tech Industries has created the i-Boost concept after blending two of its patented device technologies – icoone and icoone Booster.
Lifting communities can connect and compete using Brawn’s AI-driven InGym
Brawn has launched InGym, a connected strength-training visual display solution for the free weights lifting community. The technology was recently revealed to the public at the Ministry of Sound, in London, when a floor full of lifters gathered with the goal of reaching a collective 350,000kg.
Keiser UK introduces pneumatic resistance to Circle Health Group
Simon Roberts, lead physio for the brand-new Circle Health rehabilitation centre in Birmingham, was recently joined by Keiser UK consultant physio, Manoj Patel, to discuss and demonstrate the benefits of utilising pneumatic resistance within patient treatment to Circle Health’s MSK and Neuro rehab teams.
ServiceSport UK invests in 3D printers to meet the demand for gym equipment parts
ServiceSport UK has invested significantly in several industry-leading 3D printers to meet the demand for gym equipment parts.
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+ More profiles  
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DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
12-13 Sep 2022

2022 Salt Therapy Association Conference

Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
+ More diary  
 


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©Cybertrek 2022

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