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PRODUCT NEWS
F45 jumps into the hotel market
20 Jun 2022 . BY Frances Marcellin
In a world first for F45, the circuit-training franchise will open a hotel-based studio at the Hilton Austin in Q3 2022 / F45
F45 will be launching its first studio in a hotel in Q3 2022, following a partnership agreement with Hilton Austin. The 1,236 square foot/114 square metre studio will provide the 45-minute circuit workouts for which the brand is renowned.

“We're excited about our partnership with Hilton Austin, as it marks an important milestone in our ongoing efforts to make F45’s high-powered classes accessible to more people,” said Adam Gilchrist, president and CEO. “We’re thrilled to bring the F45 experience to Hilton Austin’s guests and to our members in the surrounding Austin community.”

F45 classes are designed from a database of over 8,000 functional training movements, which work to standardise the company's offering, but also keep sessions fresh and enjoyable for members.

Following the restrictions of the pandemic, F45 has sought to impact new industries and extended its network into new customer territories. In a partnership with OneSpaWorld – the ship’s luxury spa provider – F45 launched on Celebrity Cruises’ Apex in 2021 and earlier this year on new fitness-focused ship Beyond.

“We're committed to finding new and innovative ways to offer what we consider to be the world’s best workout to new and existing F45 members around the world,” added Gilchrist. “Given the hotel’s connection to the Austin Convention Center via sky bridge, the studio can also serve guests visiting Austin for business.”

If the pilot with Hilton Austin brings positive results, it is a model that could be rolled out into other cities.

“We’re always looking for unique amenities to elevate the guest experience and expand our connection to the local community,” said Joe Bolash, general manager at Hilton Austin. “We’re committed to promoting health and wellness, and this new on-site F45 studio will add value for both our hotel guests and F45 users looking to maintain their fitness goals while visiting or living in Austin.”

F45 has been targeting new audiences, including the US military, which it's tapping to find new franchisees.

The company is also working increasingly with celebrity trainers, such as Gunnar Peterson and celebrity athletes, such as David Beckham, who has invested in F45.

The F45 workout runs on a proprietary system, however, the company has recently lost a lawsuit it brought against Body Fit Training in the Australian courts, where the judge ruled that two F45 patents were invalid and costs were awarded to Body Fit Training. A similar court case is upcoming in the US.

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Jobs    News   Products   Magazine
PRODUCT NEWS
F45 jumps into the hotel market
20 Jun 2022 . BY Frances Marcellin
In a world first for F45, the circuit-training franchise will open a hotel-based studio at the Hilton Austin in Q3 2022 / F45
F45 will be launching its first studio in a hotel in Q3 2022, following a partnership agreement with Hilton Austin. The 1,236 square foot/114 square metre studio will provide the 45-minute circuit workouts for which the brand is renowned.

“We're excited about our partnership with Hilton Austin, as it marks an important milestone in our ongoing efforts to make F45’s high-powered classes accessible to more people,” said Adam Gilchrist, president and CEO. “We’re thrilled to bring the F45 experience to Hilton Austin’s guests and to our members in the surrounding Austin community.”

F45 classes are designed from a database of over 8,000 functional training movements, which work to standardise the company's offering, but also keep sessions fresh and enjoyable for members.

Following the restrictions of the pandemic, F45 has sought to impact new industries and extended its network into new customer territories. In a partnership with OneSpaWorld – the ship’s luxury spa provider – F45 launched on Celebrity Cruises’ Apex in 2021 and earlier this year on new fitness-focused ship Beyond.

“We're committed to finding new and innovative ways to offer what we consider to be the world’s best workout to new and existing F45 members around the world,” added Gilchrist. “Given the hotel’s connection to the Austin Convention Center via sky bridge, the studio can also serve guests visiting Austin for business.”

If the pilot with Hilton Austin brings positive results, it is a model that could be rolled out into other cities.

“We’re always looking for unique amenities to elevate the guest experience and expand our connection to the local community,” said Joe Bolash, general manager at Hilton Austin. “We’re committed to promoting health and wellness, and this new on-site F45 studio will add value for both our hotel guests and F45 users looking to maintain their fitness goals while visiting or living in Austin.”

F45 has been targeting new audiences, including the US military, which it's tapping to find new franchisees.

The company is also working increasingly with celebrity trainers, such as Gunnar Peterson and celebrity athletes, such as David Beckham, who has invested in F45.

The F45 workout runs on a proprietary system, however, the company has recently lost a lawsuit it brought against Body Fit Training in the Australian courts, where the judge ruled that two F45 patents were invalid and costs were awarded to Body Fit Training. A similar court case is upcoming in the US.

PRODUCT NEWS
Trainerize partners with Garmin to bring deeper insights to personal coaches
Trainerize, the fitness business software making wellness accessible by empowering businesses to better engage with their members, announces its latest integration with Garmin®, a leading global provider of smartwatches, fitness trackers and digital health solutions.
Reaxing has launched all-in-one training station the Reax 1001
Reaxing has launched Reax 1001, a training station that integrates four of the company’s products into one.
British boxer Anthony Joshua and Pulseroll introduce new massage gun AJ Ignite
British boxer Anthony Joshua and Pulseroll have joined forces to launch a new limited-edition massage gun collection called AJ Ignite.
Core Health & Fitness has released the StairMaster 8Gx
Core Health & Fitness has announced the launch of the StairMaster 8Gx. Features include a new drivetrain; a deeper, wider step surface; rust-free polypropylene construction; and ergonomic handrails which support multiple climbing positions.
i-Tech Industries creates new i-Boost concept
i-Tech Industries has created the i-Boost concept after blending two of its patented device technologies – icoone and icoone Booster.
Lifting communities can connect and compete using Brawn’s AI-driven InGym
Brawn has launched InGym, a connected strength-training visual display solution for the free weights lifting community. The technology was recently revealed to the public at the Ministry of Sound, in London, when a floor full of lifters gathered with the goal of reaching a collective 350,000kg.
Keiser UK introduces pneumatic resistance to Circle Health Group
Simon Roberts, lead physio for the brand-new Circle Health rehabilitation centre in Birmingham, was recently joined by Keiser UK consultant physio, Manoj Patel, to discuss and demonstrate the benefits of utilising pneumatic resistance within patient treatment to Circle Health’s MSK and Neuro rehab teams.
ServiceSport UK invests in 3D printers to meet the demand for gym equipment parts
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Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
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Alliance Leisure Services was specifically established to respond to the changing development need [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Technogym Ride
Technogym is proud to unveil the new Technogym Ride. Born from Technogym’s long standing experience in cycling field and as official supplier to the best cyclists and teams around the world, Technogym Ride is the first all-in-one bike that connects all your favorite apps in just one click. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
12-13 Sep 2022

2022 Salt Therapy Association Conference

Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
+ More diary  
 


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