PROMOTION
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| Virtuagym raises €3m investment to fuel innovation in health and fitness technology
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| 04 May 2022 |
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| The funding will support Virtuagym’s further international growth / Virtuagym |
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Global fitness technology provider Virtuagym has raised a new €3m investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.
The funding supports Virtuagym’s further international growth, with significant investment going into its innovative All-In-One software for club management, coaching and engagement in the health and fitness industry.
“The last two years have been quite challenging for our industry, but I believe our solutions have shown our customers great value, especially in making the transition towards a more hybrid, digitally-powered customer experience,” says Hugo Braam, CEO and Co-Founder of Virtuagym. “We are extremely excited and humbled by the support of Icecat with this new investment. We’re just getting started with our big plans to positively impact our industry even more, and we’ll keep working hard to help our customers with great new solutions.”
As the physical fitness industry emerges from the global pandemic, this next investment represents an important point in Virtuagym’s mission to make the world a healthier and happier place. The company, which was originally founded by brothers Hugo and Paul Braam in 2008, currently empowers more than 9,000 fitness businesses and 45,000 fitness professionals, serving over 2.5 million end-users every month with its brandable platform and mobile apps.
“We are happy to support Virtuagym in their plans for further health technology innovation and growth,’’ says Martijn Hoogeveen, CEO at Icecat. “We like the Virtuagym team and their cloud vision to help transform the health and fitness industry.”
Virtuagym
Address: Oudezijds Achterburgwal 55-1, 1012 DB Amsterdam, The Netherlands
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| Premier Software acquired by Journey Hospitality |
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| Hotel technology company Journey Hospitality has acquired Premier Software – a UK-based spa,
leisure and wellness management software business – to boost spa services within hotel e-
commerce. |
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Empowered Brands
Empowered Brands is a fitness franchise incubator that acquired the énergie Fitness Group in 2020. [more...] |
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| DIARY |
11-14 Jun 2023
W3Spa EMEA
Le Meridien Lav,
Split,
Croatia
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