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Virtuagym raises 3 million Euro investment to fuel innovation in health and fitness technology
03 May 2022 . BY Tyler Landry
The last two years have been quite challenging for our industry, but I believe our solutions have shown our customers great value, especially in making the transition towards a more hybrid, digitally-powered customer experience
– Hugo Braam, CEO and Co-Founder of Virtuagym
Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.

The funding supports Virtuagym’s further international growth, with significant investment going into its innovative All-In-One software for club management, coaching and engagement in the health and fitness industry.

“The last two years have been quite challenging for our industry, but I believe our solutions have shown our customers great value, especially in making the transition towards a more hybrid, digitally-powered customer experience,’’ says Hugo Braam, CEO and Co-Founder of Virtuagym. “We are extremely excited and humbled by the support of Icecat with this new investment. We’re just getting started with our big plans to positively impact our industry even more, and we’ll keep working hard to help our customers with great new solutions.”

As the physical fitness industry emerges from the global pandemic, this next investment represents an important point in Virtuagym’s mission to make the world a healthier and happier place. The company, which was originally founded by brothers Hugo and Paul Braam in 2008, currently empowers more than 9,000 fitness businesses and 45,000 fitness professionals, serving over 2.5 million end-users every month with its brandable platform and mobile apps.

“We are happy to support Virtuagym in their plans for further health technology innovation and growth,’’ says Martijn Hoogeveen, CEO at Icecat. “We like the Virtuagym team and their cloud vision to help transform the health and fitness industry.”
PRODUCT NEWS
Trainerize partners with Garmin to bring deeper insights to personal coaches
Trainerize, the fitness business software making wellness accessible by empowering businesses to better engage with their members, announces its latest integration with Garmin®, a leading global provider of smartwatches, fitness trackers and digital health solutions.
Reaxing has launched all-in-one training station the Reax 1001
Reaxing has launched Reax 1001, a training station that integrates four of the company’s products into one.
British boxer Anthony Joshua and Pulseroll introduce new massage gun AJ Ignite
British boxer Anthony Joshua and Pulseroll have joined forces to launch a new limited-edition massage gun collection called AJ Ignite.
Core Health & Fitness has released the StairMaster 8Gx
Core Health & Fitness has announced the launch of the StairMaster 8Gx. Features include a new drivetrain; a deeper, wider step surface; rust-free polypropylene construction; and ergonomic handrails which support multiple climbing positions.
i-Tech Industries creates new i-Boost concept
i-Tech Industries has created the i-Boost concept after blending two of its patented device technologies – icoone and icoone Booster.
Lifting communities can connect and compete using Brawn’s AI-driven InGym
Brawn has launched InGym, a connected strength-training visual display solution for the free weights lifting community. The technology was recently revealed to the public at the Ministry of Sound, in London, when a floor full of lifters gathered with the goal of reaching a collective 350,000kg.
Keiser UK introduces pneumatic resistance to Circle Health Group
Simon Roberts, lead physio for the brand-new Circle Health rehabilitation centre in Birmingham, was recently joined by Keiser UK consultant physio, Manoj Patel, to discuss and demonstrate the benefits of utilising pneumatic resistance within patient treatment to Circle Health’s MSK and Neuro rehab teams.
ServiceSport UK invests in 3D printers to meet the demand for gym equipment parts
ServiceSport UK has invested significantly in several industry-leading 3D printers to meet the demand for gym equipment parts.
Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
The University of Bath enhances sports facilities with £150,000 Matrix Fitness equipment upgrade
Leading UK university the University of Bath is steeped in a history of sporting excellence, with Team Bath committed to offering its students a wealth of sporting opportunities and access to world-class facilities.
Parkwood Leisure celebrates milestone of teaching 100,000 children to swim
Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching 100,000 children to swim through its Learn To Swim Programme.
Premier Software raises over £1,000 cycling for Prostate Cancer UK
Throughout May, Premier Software’s team of cyclists aimed to ride 300 miles to increase cancer awareness, and raise important funds as part of Prostate Cancer UK’s Cycle the Month challenge.
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HEALING SUMMIT 2022 - The Healing of Everything

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12-13 Sep 2022

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PRODUCT NEWS
Virtuagym raises 3 million Euro investment to fuel innovation in health and fitness technology
03 May 2022 . BY Tyler Landry
The last two years have been quite challenging for our industry, but I believe our solutions have shown our customers great value, especially in making the transition towards a more hybrid, digitally-powered customer experience
– Hugo Braam, CEO and Co-Founder of Virtuagym
Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.

The funding supports Virtuagym’s further international growth, with significant investment going into its innovative All-In-One software for club management, coaching and engagement in the health and fitness industry.

“The last two years have been quite challenging for our industry, but I believe our solutions have shown our customers great value, especially in making the transition towards a more hybrid, digitally-powered customer experience,’’ says Hugo Braam, CEO and Co-Founder of Virtuagym. “We are extremely excited and humbled by the support of Icecat with this new investment. We’re just getting started with our big plans to positively impact our industry even more, and we’ll keep working hard to help our customers with great new solutions.”

As the physical fitness industry emerges from the global pandemic, this next investment represents an important point in Virtuagym’s mission to make the world a healthier and happier place. The company, which was originally founded by brothers Hugo and Paul Braam in 2008, currently empowers more than 9,000 fitness businesses and 45,000 fitness professionals, serving over 2.5 million end-users every month with its brandable platform and mobile apps.

“We are happy to support Virtuagym in their plans for further health technology innovation and growth,’’ says Martijn Hoogeveen, CEO at Icecat. “We like the Virtuagym team and their cloud vision to help transform the health and fitness industry.”
PRODUCT NEWS
Trainerize partners with Garmin to bring deeper insights to personal coaches
Trainerize, the fitness business software making wellness accessible by empowering businesses to better engage with their members, announces its latest integration with Garmin®, a leading global provider of smartwatches, fitness trackers and digital health solutions.
Reaxing has launched all-in-one training station the Reax 1001
Reaxing has launched Reax 1001, a training station that integrates four of the company’s products into one.
British boxer Anthony Joshua and Pulseroll introduce new massage gun AJ Ignite
British boxer Anthony Joshua and Pulseroll have joined forces to launch a new limited-edition massage gun collection called AJ Ignite.
Core Health & Fitness has released the StairMaster 8Gx
Core Health & Fitness has announced the launch of the StairMaster 8Gx. Features include a new drivetrain; a deeper, wider step surface; rust-free polypropylene construction; and ergonomic handrails which support multiple climbing positions.
i-Tech Industries creates new i-Boost concept
i-Tech Industries has created the i-Boost concept after blending two of its patented device technologies – icoone and icoone Booster.
Lifting communities can connect and compete using Brawn’s AI-driven InGym
Brawn has launched InGym, a connected strength-training visual display solution for the free weights lifting community. The technology was recently revealed to the public at the Ministry of Sound, in London, when a floor full of lifters gathered with the goal of reaching a collective 350,000kg.
Keiser UK introduces pneumatic resistance to Circle Health Group
Simon Roberts, lead physio for the brand-new Circle Health rehabilitation centre in Birmingham, was recently joined by Keiser UK consultant physio, Manoj Patel, to discuss and demonstrate the benefits of utilising pneumatic resistance within patient treatment to Circle Health’s MSK and Neuro rehab teams.
ServiceSport UK invests in 3D printers to meet the demand for gym equipment parts
ServiceSport UK has invested significantly in several industry-leading 3D printers to meet the demand for gym equipment parts.
Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Premier Software raises over £1,000 cycling for Prostate Cancer UK
Throughout May, Premier Software’s team of cyclists aimed to ride 300 miles to increase cancer awareness, and raise important funds as part of Prostate Cancer UK’s Cycle the Month challenge.
Core Health & Fitness acquires Jacobs Ladder, meeting demand of a growing high intensity market segment
Core Health & Fitness, a portfolio company of US-based private equity firm Gainline Capital Partners LP, has acquired Jacobs Ladder, the leader in ladder climbing fitness offerings.
Power Plate UK named as finalist at ukactive Awards 2022
Power Plate has been shortlisted for the “Developing & Supporting Communities following on from Covid-19” award at this year’s ukactive Awards.
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COMPANY PROFILES
TRIB3 International Ltd

A world class experience to challenge every client. Affordable luxury brand with award winning des [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Technogym Ride
Technogym is proud to unveil the new Technogym Ride. Born from Technogym’s long standing experience in cycling field and as official supplier to the best cyclists and teams around the world, Technogym Ride is the first all-in-one bike that connects all your favorite apps in just one click. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
12-13 Sep 2022

2022 Salt Therapy Association Conference

Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
+ More diary  
 


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©Cybertrek 2022

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