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PROMOTION
Focus on health to attract and retain new members in 2022
14 Jan 2022

Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members
To attract and retain members in 2022, focus on health
– Simon Wilkinson
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.

At Tanita we’ve been using this term for some time to describe those gym members where perhaps the aesthetics of fitness are not the main motivator, instead consumers are more interested in health benefits.

They’ve often been the most difficult to engage with, as they largely have quite vague reasons to join and retaining them can be challenging.

Body composition technology and the wide range of health data available such as muscle, fat, visceral fat, water and metabolic age has been utilised for a long time as an essential tool to facilitate engagement with this gym member demographic.

Focusing on the different areas of ‘health’ motivates these members and when they can monitor and track their improvements in these areas, they remain members for longer.

What strategies do you have in place to hit your January new member targets?

Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members.

"To attract and retain members in 2022, focus on health," Simon Wilkinson adds, Tanita's fitness & sport lead/technical rep UK.

What are the benefits?
– Show prospective new members more about their health than they’ve ever seen before!

– Evidence your value immediately!

– Personalise your discussions with members about their health and activity!
– 'Free' health assessments for all new starters in January!

The possibilities with Tanita go on and on, speak with us today about how your health and fitness facility can benefit.
Tanita Europe BV
Address: Tanita Europe UK Office, 111 Piccadilly, Manchester, M1 2HY

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©Cybertrek 2022
Jobs    News   Products   Magazine
PROMOTION
Focus on health to attract and retain new members in 2022
14 Jan 2022

Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members
To attract and retain members in 2022, focus on health
– Simon Wilkinson
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.

At Tanita we’ve been using this term for some time to describe those gym members where perhaps the aesthetics of fitness are not the main motivator, instead consumers are more interested in health benefits.

They’ve often been the most difficult to engage with, as they largely have quite vague reasons to join and retaining them can be challenging.

Body composition technology and the wide range of health data available such as muscle, fat, visceral fat, water and metabolic age has been utilised for a long time as an essential tool to facilitate engagement with this gym member demographic.

Focusing on the different areas of ‘health’ motivates these members and when they can monitor and track their improvements in these areas, they remain members for longer.

What strategies do you have in place to hit your January new member targets?

Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members.

"To attract and retain members in 2022, focus on health," Simon Wilkinson adds, Tanita's fitness & sport lead/technical rep UK.

What are the benefits?
– Show prospective new members more about their health than they’ve ever seen before!

– Evidence your value immediately!

– Personalise your discussions with members about their health and activity!
– 'Free' health assessments for all new starters in January!

The possibilities with Tanita go on and on, speak with us today about how your health and fitness facility can benefit.
Tanita Europe BV
Address: Tanita Europe UK Office, 111 Piccadilly, Manchester, M1 2HY

PRODUCT NEWS
Oss Fitness wins tender for three sports centres in Burgos, Spain
Oss Fitness has won a public tender to provide new fitness equipment from Core Health & Fitness to three sports centres in the City of Burgos in Spain.
New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Virtuagym raises 3 million Euro investment to fuel innovation in health and fitness technology
Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.
ELASKO showcases the innovative mobile stretch & posture bar at FIBO Cologne.
ELASKO, a London based stretch fitness brand has just released the first mobile stretch and posture bar at the FIBO Cologne. This new venture is in collaboration with NOHrD, the innovators of wooden fitness equipment and part of the established WaterRower brand.
Peloton Commercial announces new Distribution Partner in the Nordic Region
Peloton Commercial, which includes the Precor brand portfolio, is proud to be working with a new distributor – Eleiko Group AB – to provide Precor-branded equipment across the Nordic regions in Norway, Sweden, Denmark and Finland.
PerformX Live Delivers The Event The Fitness Industry Has Been Demanding
PerformX Live set the new benchmark in fitness on the 18th & 19th March by delivering the event the fitness industry has been demanding. 4,000 people from within the industry gathered at one of London’s on-trend event venues, Tobacco Dock, for two days of world-class talks, industry networking and thought leading panel discussions.
iFIT workouts, available on Freemotion equipment, become first fitness programming to be nominated for a Sports Emmy®
The National Academy of Television Arts & Science has nominated iFIT’s “Everest: A Trek to Base Camp” series for a 2022 Sports Emmy Award.
Mind Body Boost selects myFitApp to improve students’ mental and physical wellbeing across Europe
Innovatise’s myFitApp has been chosen as the Mind Body Boost project App provider.
Core Health & Fitness launches Schwinn X and Z Bikes, welcoming members back to the gym
Core Health & Fitness announces the arrival of its next generation of indoor cycling bikes – Schwinn X & Z.
Venus Williams to headline Vagaro’s iconic.22 wellness conference
Wellness, beauty and fitness online booking and business management platform Vagaro will host its inaugural user conference iconic.22 in California later this year.
Twelve holes on the 19th
Check out the men's changing room at Leamington & County Golf Club - plus a host of other sites across the country - and you'll find a feature found only in locker rooms made and fitted by one particular supplier.
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Everyone Active

Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Technogym Biocircuit
Losing weight, building strength, ageing in good health: whatever takes you to the fitness club, it needs to be addressed specifically. One size doesn’t simply fit all. Up until today. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

25 May 2022

Evolve: State of the UK fitness industry

Online,
02 Jun 2022

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS