PRODUCT NEWS
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| Innovative experience TAGactive launched at Everyone Active |
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| 10 Jan 2022 . BY Journalist |
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| TAGactive is a game for all ages and takes place in an obstacle course arena / Everyone Active |
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Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
The innovative activity is the first TAGactive to be unveiled at any of Everyone Active’s 200 sites across the country.
Part of an overall £20million investment in facilities in Ashfield, it sits alongside another exciting new feature for the centre, the soft play, in the former sports hall.
Both facilities will be available during an Open Weekend on January 22-23, being held across both Lammas Leisure Centre and Hucknall Leisure Centre.
TAGactive is a game for all ages and takes place in an obstacle course arena split into zones, each of which contain a large number of illuminated TAGs.
Players collect points by ‘tagging’ these with a sensor on their wristband, the points value of each TAG being determined by the degree of difficulty in reaching it.
A player’s score appears on an electronic scoreboard and adds the extra dimension of competition with rivals, as well as trying to post the best score of the day or even all time.
While TAGactive is aimed at all ages and interests, Everyone Active hopes its hybrid approach to activity, gaming and technology will encourage gamers to be more active, following a recent boom in online gaming’s popularity.
Ofcom’s ‘Online Nation – 2021 report’ revealed that 62 per cent of adults and 92 per cent of 16 to 24-year-olds played online games on an electronic device, while smartphones were used for gaming by 39 per cent of UK adults
Ben Beevers, Everyone Active’s group development director, said: “TAGactive bridges the worlds of activity, gaming and technology and we are confident it will encourage new sections of the community to engage in exercise.
“This is something which people of all ages and abilities can enjoy and is sure to result in healthy competition between friends, family, colleagues or classmates. We’re excited to see this partnership develop and plan to launch at more sites in 2022.”
Cllr Rachel Madden, Ashfield District Council Cabinet Member for Leisure, Health and Wellbeing, said: “We are so excited to be bringing TAGactive to Lammas Leisure Centre. As the only one of its kind in the area, it really does bring the fun factor to exercise.
“It’s not for the faint-hearted, with a range of obstacles taking players over a number of levels from floor to ceiling. It’ll bring out the competitiveness in everyone! It’s the perfect activity for friends and family of all ages to enjoy together.”
TAGactive and soft play sessions are bookable via the Everyone Active app and website.
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